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~accessRights:"restricted"
~subject:"Social relations"
~subject:"Viral marketing"
~subject:"Öffentlichkeitsarbeit"
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Social relations
Viral marketing
Öffentlichkeitsarbeit
Social Web
8,529
Social web
8,529
Online-Marketing
3,027
Internet marketing
3,004
Consumer behaviour
2,653
Konsumentenverhalten
2,653
Social media
1,324
Virales Marketing
1,158
Brand management
1,094
Markenführung
1,094
Beziehungsmarketing
1,074
Relationship marketing
1,074
Soziales Netzwerk
1,007
Social network
980
social media
951
Electronic Commerce
759
Online retailing
751
Online-Handel
751
E-commerce
748
Digitalisierung
638
Digitization
632
Markenimage
631
Brand image
628
Customer integration
437
Kundenintegration
437
Digital platform
400
Digitale Plattform
397
Internet
388
Public relations
354
Advertising effects
343
Werbewirkung
343
Soziale Beziehungen
329
Advertising
315
Twitter
312
Brand
309
Werbung
309
Facebook
300
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613
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1,680
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110
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1,584
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1,584
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98
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98
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18
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12
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11
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5
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4
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1,754
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37
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Law, Chun Hung Roberts
11
Filieri, Raffaele
8
Loureiro, Sandra Maria Correia
8
Liang, Sai
7
Bigné Alcañiz, J. Enrique
6
Dwivedi, Yogesh Kumar
6
Etter, Michael
6
Xie, Karen L.
6
Adeola, Ogechi
5
Akram, Umair
5
Azer, Jaylan
5
Bailey, Michael
5
Camilleri, Mark Anthony
5
De Angelis, Matteo
5
Fan, Weiguo
5
Kuchler, Theresa
5
Kwok, Linchi
5
Li, Hengyun
5
Lu, Shijie
5
Martin, Sebastian
5
Rita, Paulo
5
Schweidel, David A.
5
Stroebel, Johannes
5
Wong, IpKin Anthony
5
Yang, Fiona X.
5
Ye, Qiang
5
Zhang, Han
5
Berger, Jonah
4
Bilal, Muhammad
4
Feng, Wenting
4
Hajli, Nick
4
Harrigan, Paul
4
Janakiraman, Ramkumar
4
Karjaluoto, Heikki
4
Kim, Hye-yŏng
4
Lin, Hsin-Chen
4
Martinez, Luis F.
4
Phua, Joe
4
Qiu, Liangfei
4
Rana, Nripendra P.
4
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Springer Fachmedien Wiesbaden
14
IGI Global
5
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Edward Elgar Publishing
1
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
National Bureau of Economic Research
1
Peter Lang GmbH
1
Springer-Verlag GmbH
1
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Journal of business research : JBR
103
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
51
Journal of retailing and consumer services
50
International journal of advertising : the review of marketing communications
31
Journal of management information systems : JMIS
31
Information systems research : ISR
30
Tourism management : research, policies, practice
29
International journal of hospitality management
28
Journal of marketing communications
28
International journal of internet marketing and advertising : IJIMA
27
Technological forecasting & social change : an international journal
27
Corporate communications : an international journal
26
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
25
Journal of promotion management : innovations in planning and applied research
21
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
21
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
18
Electronic commerce research
17
International journal of contemporary hospitality management
17
Journal of communication management : an international journal
17
Management science : journal of the Institute for Operations Research and the Management Sciences
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of marketing
16
SpringerLink / Bücher
16
Journal of internet commerce
14
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
14
The journal of product & brand management
14
Journal of hospitality marketing & management
13
Asia Pacific journal of marketing and logistics
12
International journal of advertising : the quarterly review of marketing communications
12
Journal of travel and tourism marketing
12
Springer eBook Collection
12
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
11
Industrial marketing management : the international journal for industrial and high-tech firms
10
International journal of business communication : IJBC ; a publication of the Association of Business Communication
10
Journal of fashion marketing and management
10
Journal of marketing research : JMR
10
MIS quarterly
10
Business horizons
9
Electronic markets : the international journal on networked business
9
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ECONIS (ZBW)
1,790
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1
Role of community trust in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh
;
Dash, Satyabhusan
;
Mishra, Abhishek
; …
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 256-272
Persistent link: https://www.econbiz.de/10014473031
Saved in:
2
Content moderation on social media : constructing accountability in the digital space
Clune, Conor
;
McDaid, Emma
- In:
Accounting, auditing & accountability journal
37
(
2024
)
1
,
pp. 257-279
Persistent link: https://www.econbiz.de/10014474540
Saved in:
3
Reputation research at a crossroads
Zavyalova, Anastasiya
- In:
Organization theory meets strategy
,
(pp. 171-188)
.
2024
Persistent link: https://www.econbiz.de/10014457417
Saved in:
4
Toward museum transformation : from mediation to social media-tion and fostering omni-visit experience
Kéfi, Hajer
;
Besson, Ekaterina
;
Zhao, Yue
;
Farran, Sali
- In:
Information & management : the international journal of …
61
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014457467
Saved in:
5
Impacts of user-generated images in online reviews on customer engagement : a panel data analysis
Li, Hengyun
;
Liu, Hongbo
;
Shin, Hyejo Hailey
;
Ji, Haipeng
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014457727
Saved in:
6
Comprehensive examination of online reviews divergence over time and platform types
Kirilenko, Andrei
;
Stepchenkova, Svetlana
;
Gromoll, Ronald
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014457834
Saved in:
7
Social commerce and buying intention post COVID-19 : evidence from a hybrid approach based on SEM - fsQCA
Elshaer, Ibrahim A.
;
Alrawad, Mahmaod
;
Lutfi, Abdalwali
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460785
Saved in:
8
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
9
Can sharing with others whom consumers can't see increase their sense of community? : an examination of social presence on sharing platforms
Woo, Hongjoo
;
Shin, Daeun Chloe
;
Kim, Naeun
;
Tong, Zhenghao
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460867
Saved in:
10
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
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