//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~type_genre:"Aufsatz im Buch"
~type_genre:"Conference proceedings"
~type_genre:"Working Paper"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketingtheorie"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketing theory
24
Marketingtheorie
24
Beziehungsmarketing
5
Relationship marketing
5
Marketing management
4
Marketingmanagement
4
Service-Dominant Logic
4
Service-dominant logic
4
Artificial intelligence
3
Bibliometrics
3
Bibliometrie
3
Dienstleistungsmarketing
3
Künstliche Intelligenz
3
Marketing
3
Services marketing
3
Theorie
2
Theory
2
USA
2
United States
2
Advertising
1
Algorithm
1
Algorithmus
1
Artificial Intelligence
1
Austauschtheorie
1
Beschwerdemanagement
1
Betriebliche Wertschöpfung
1
Betriebswirtschaftsstudium
1
Brand management
1
Complaint management
1
Concept of man
1
Consumer behaviour
1
Control theory
1
Customer data
1
Customer integration
1
Customer satisfaction
1
Customer value
1
Deep learning
1
Deutschland
1
Dienstleistungsinnovation
1
Dienstleistungsqualität
1
more ...
less ...
Online availability
All
Undetermined
Free
56
Type of publication
All
Article
21
Book / Working Paper
3
Type of publication (narrower categories)
All
Aufsatz im Buch
Conference proceedings
Working Paper
Article in journal
333
Aufsatz in Zeitschrift
333
Aufsatzsammlung
25
Book section
21
Lehrbuch
18
Hochschulschrift
17
Collection of articles of several authors
13
Sammelwerk
13
Conference paper
9
Konferenzbeitrag
9
Konferenzschrift
7
Textbook
7
Fallstudiensammlung
3
Festschrift
3
Bibliografie enthalten
2
Bibliography included
2
Glossar enthalten
2
Glossary included
2
Nachruf
2
Thesis
2
Arbeitspapier
1
Aufgabensammlung
1
Bibliografie
1
Case study
1
Einführung
1
Fallstudie
1
Graue Literatur
1
Handbook
1
Handbuch
1
Interview
1
Non-commercial literature
1
Wörterbuch
1
more ...
less ...
Language
All
English
18
German
6
Author
All
Bruhn, Manfred
2
Hadwich, Karsten
2
Alavi, Sascha
1
Athanasula-Reppa, Anastasia
1
Awdziej, Marcin
1
Baker, Jonathan J.
1
Beachcroft-Shaw, Harry
1
Bettas, Nikolaos
1
Bezençon, Valéry
1
Brodie, Roderick J.
1
Caridà, Angela
1
Christou, Charalambos
1
Colurcio, Maria
1
Daskou, Sofia
1
Ding, MengQi
1
Disch, Wolfgang K. A.
1
Edvardsson, Bo
1
Ellis, Debbie
1
Fehrer, Julia
1
Fruchter, Gila E.
1
Goldfarb, Avi
1
Hollebeek, Linda D.
1
Islam, Jamid Ul
1
Kenning, Peter
1
Koskela-Huotari, Kaisa
1
Kraft, Patricia
1
Krey, Nina
1
Liu, Xiao
1
Masouras, Andreas
1
Rahman, Zillur
1
Ratten, Vanessa
1
Reszat, Marcus
1
Rossi, Patricia
1
Saleschus, Maxim
1
Saren, Michael
1
Scherle, Nicolai
1
Smirnov, Kristen
1
Stieler, Maximilian
1
Sudhir, K.
1
Svensson, Peter
1
more ...
less ...
Institution
All
Academy of Marketing Science
1
Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
1
Academy of Marketing Science / Annual Conference <2017, Coronado, Calif.>
1
Published in...
All
Artificial intelligence in marketing
4
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
4
Developments in marketing science: Proceedings of the Academy of Marketing Science
2
The Routledge handbook of service research insights and ideas
2
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
Case studies as a teaching tool in management education
1
Collective creativity for responsible and sustainable business practice
1
Developing digital marketing : relationship perspectives
1
Discussion paper / Centre for Economic Policy Research
1
Handbook of research on customer engagement
1
Innovating in practice : perspectives and experiences
1
Innovativer Einsatz digitaler Medien im Marketing : Analysen, Strategien, Erfolgsfaktoren, Fallbeispiele
1
Marketing und Innovation in disruptiven Zeiten
1
Models and methods in economics and management science : essays in honor of Charles S. Tapiero
1
Strategic uses of social media for improved customer retention
1
The Oxford handbook of critical management studies
1
more ...
less ...
Source
All
ECONIS (ZBW)
24
Showing
1
-
10
of
24
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The state of AI research in marketing : active, fertile, and ready for explosive growth
Sudhir, K.
;
Toubia, Olivier
- In:
Artificial intelligence in marketing
,
(pp. 1-12)
.
2023
Persistent link: https://www.econbiz.de/10014307014
Saved in:
2
The economics of artificial intelligence : a marketing perspective
Ding, MengQi
;
Goldfarb, Avi
- In:
Artificial intelligence in marketing
,
(pp. 13-76)
.
2023
Persistent link: https://www.econbiz.de/10014307015
Saved in:
3
Deep learning in marketing : a review and research agenda
Liu, Xiao
- In:
Artificial intelligence in marketing
,
(pp. 239-271)
.
2023
Persistent link: https://www.econbiz.de/10014307159
Saved in:
4
Anthropomorphism in artificial intelligence : a review of empirical work across domains and insights for future research
Uysal, Ertugrul
;
Alavi, Sascha
;
Bezençon, Valéry
- In:
Artificial intelligence in marketing
,
(pp. 273-308)
.
2023
Persistent link: https://www.econbiz.de/10014307161
Saved in:
5
Kundenorientierung, Kundenzentrierung und Customer-Dominant Logic : welche Beiträge leisten die Konzepte für die kundenorientierte Unternehmensführung?
Bruhn, Manfred
;
Hadwich, Karsten
;
Saleschus, Maxim
- In:
Marketing und Innovation in disruptiven Zeiten
,
(pp. 109-145)
.
2023
Persistent link: https://www.econbiz.de/10013555049
Saved in:
6
Service-dominant logic : the road map to value co-creation in place marketing
Daskou, Sofia
;
Masouras, Andreas
;
Athanasula-Reppa, …
- In:
Business Development and Economic Governance in …
,
(pp. 369-382)
.
2022
Persistent link: https://www.econbiz.de/10013415100
Saved in:
7
Digital sport marketing
Ratten, Vanessa
;
Thompson, Ashleigh-Jane
- In:
Developing digital marketing : relationship perspectives
,
(pp. 75-86)
.
2021
Persistent link: https://www.econbiz.de/10012585821
Saved in:
8
Service-dominant logic : foundations and applications
Vargo, Stephen L.
;
Koskela-Huotari, Kaisa
;
Vink, Josina
- In:
The Routledge handbook of service research insights and …
,
(pp. 3-23)
.
2020
Persistent link: https://www.econbiz.de/10012238606
Saved in:
9
Service-dominant logic and market innovation
Baker, Jonathan J.
;
Fehrer, Julia
;
Brodie, Roderick J.
- In:
The Routledge handbook of service research insights and …
,
(pp. 24-45)
.
2020
Persistent link: https://www.econbiz.de/10012238608
Saved in:
10
Marketing Weiterdenken in der marktorientierten Unternehmensführung : Entwicklungen und Zukunftsthemen der Marketingdisziplin
Bruhn, Manfred
- In:
Marketing Weiterdenken : Zukunftspfade für eine …
,
(pp. 27-60)
.
2020
Persistent link: https://www.econbiz.de/10012300996
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->