Wirtz, Jochen; Tuzovic, Sven; G. Kuppelwieser, Volker - In: Journal of Service Management 25 (2014) 2, pp. 171-194
antecedents of the marketing department's influence and its relationship with market orientation and firm performance. Design … firms alike. Second, the marketing department's influence in a firm depends more on its responsibilities and resources, and …'s marketing department in the East, but not in the West. Research limitations/implications – The paper assumes explicitly that a …