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Search: subject_exact:"Brand image"
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Markenimage
4,724
Brand image
4,703
Brand management
3,555
Markenführung
3,554
Consumer behaviour
3,434
Konsumentenverhalten
3,434
Brand
1,736
Markenartikel
1,706
Beziehungsmarketing
1,058
Relationship marketing
1,058
Social Web
628
Social web
628
Online-Marketing
563
Internet marketing
559
Advertising effects
499
Werbewirkung
499
Designation of origin
459
Herkunftsbezeichnung
459
Tourism marketing
419
Tourismusmarketing
419
Customer satisfaction
345
Kundenzufriedenheit
345
Destination management
343
Destinationsmanagement
343
Brand loyalty
292
Viral marketing
276
Virales Marketing
276
Holiday behaviour
275
Urlaubsverhalten
275
Brand equity
263
Personality psychology
248
Persönlichkeitspsychologie
248
Markentreue
246
Luxury goods
244
Luxusgüter
244
Advertising
241
Marketing management
241
Marketingmanagement
239
Emotion
238
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231
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1,694
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4,528
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217
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4,594
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139
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Guzman, Francisco
21
Foroudi, Pantea
19
Loureiro, Sandra Maria Correia
19
Melewar, T. C.
19
Bang, Nguyen
18
Japutra, Arnold
18
Han, Heesup
17
Diamantopoulos, Adamantios
15
Rahman, Zillur
15
Ekinci, Yuksel
14
Khan, Imran
14
Paul, Justin
14
Sarkar, Abhigyan
14
Gupta, Suraksha
13
Phau, Ian
13
Sarkar, Juhi Gahlot
13
Kumar, Vikas
12
Liu, Chih-Hsing
12
Park, Jungkun
12
Sreejesh, S.
12
Burmann, Christoph
11
Gil Saura, Irene
11
King, Ceridwyn
10
Schade, Michael
10
Ahn, Jiseon
9
Dens, Nathalie
9
Fetscherin, Marc
9
Giraldi, Janaina de Moura Engracia
9
Johnson, Lester W.
9
Ko, Eunju
9
Kunkel, Thilo
9
Molinillo, Sebastian
9
Pelsmacker, Patrick de
9
Torres, Ivonne M.
9
Veloutsou, Cleopatra
9
Wong, IpKin Anthony
9
Zúñiga, Miguel Ángel
9
Baumgarth, Carsten
8
Casidy, Riza
8
Davvetas, Vasileios
8
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Springer Fachmedien Wiesbaden
29
NetLibrary, Inc
4
IGI Global
3
Christian-Albrechts-Universität zu Kiel
2
Edward Elgar Publishing
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
American Marketing Association
1
Goethe-Universität Frankfurt am Main
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
1
Julius-Maximilians-Universität Würzburg
1
Leuphana Universität Lüneburg
1
Peter Lang GmbH
1
Society for Consumer Psychology.
1
Springer Gabler <Firma>
1
Springer International Publishing
1
Taylor and Francis.
1
Technische Universität Braunschweig
1
Technische Universität Chemnitz
1
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Journal of business research : JBR
364
Journal of retailing and consumer services
201
The journal of product & brand management
194
The journal of brand management : an international journal
180
SpringerLink / Bücher
78
Asia Pacific journal of marketing and logistics
76
Journal of marketing communications
74
Tourism management : research, policies, practice
69
Journal of travel and tourism marketing
58
Journal of international consumer marketing
57
Psychology & marketing
57
International journal of hospitality management
56
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
50
Journal of strategic marketing
50
Journal of promotion management : innovations in planning and applied research
49
Marketing intelligence & planning
48
International marketing review
46
Journal of Islamic marketing
45
Tourism management perspectives : TMP
42
Journal of marketing management : JMM ; journal of the Academy of Marketing
41
European journal of marketing : EJM
39
Industrial marketing management : the international journal for industrial and high-tech firms
39
International journal of advertising : the review of marketing communications
37
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
37
International journal of consumer studies
34
Marketing letters : a journal of research in marketing
34
European journal of marketing
33
Journal of global marketing
33
International journal of internet marketing and advertising : IJIMA
32
Journal of hospitality marketing & management
32
Journal of destination marketing & management
31
Journal of the Academy of Marketing Science
31
Journal of marketing
30
Journal of fashion marketing and management
28
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
28
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
28
International journal of advertising : the quarterly review of marketing communications
27
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
27
Journal of promotion management : JPM
27
International journal of contemporary hospitality management
26
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ECONIS (ZBW)
4,724
RePEc
14
Other ZBW resources
7
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1
A study of event brand image, destination image, event, and destination loyalty among international sport tourists
An, Bang
;
Yamashita, Rei
- In:
European Sport management quarterly : ESMQ
24
(
2024
)
2
,
pp. 345-363
Persistent link: https://www.econbiz.de/10014564373
Saved in:
2
Role of brand heritage in local and franchise restaurant service
Ahn, Jiseon
- In:
Total quality management & business excellence
34
(
2023
)
13/14
,
pp. 1882-1895
Persistent link: https://www.econbiz.de/10014369732
Saved in:
3
Relation between electronic word of mouth and purchase intention : exploring the mediating role of brand image
Kaushal, Deepak
;
Mishra, Amar Kumar
;
Bisht, Swati
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 86-99
Persistent link: https://www.econbiz.de/10014340165
Saved in:
4
Art-derived designs promote the inconspicuous consumption of fashion bags
Wang, Manqian
;
Kim, Eunyoung
;
Du, Bo
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
3
,
pp. 263-278
Persistent link: https://www.econbiz.de/10014291553
Saved in:
5
Tea tourism : designation of origin brand image, destination image, and visit intention
Liang, Shao-Hua
;
Lai, Ivan K. W.
- In:
Journal of vacation marketing
29
(
2023
)
3
,
pp. 409-427
Persistent link: https://www.econbiz.de/10014293862
Saved in:
6
Understanding passengers' satisfaction and loyalty towards ridesharing services
M. F. Shamsudin
;
Abu Bakar, Abdul Rahim
;
Hashim, Fariza
- In:
Global business and organizational excellence : GBOE
42
(
2023
)
2
,
pp. 29-44
Persistent link: https://www.econbiz.de/10013472463
Saved in:
7
Investigating the linkage between relationship quality dimensions, brand awareness, and brand image : an emerging African market perspective
Ledikwe, A.
;
Roberts-Lombard, M.
- In:
African journal of business and economic research : AJBER
17
(
2022
)
2
,
pp. 247-273
Persistent link: https://www.econbiz.de/10014326963
Saved in:
8
Optimal promotional policy of an innovation diffusion model incorporating the brand image in a segment-specific market
Chaudhary, Kuldeep
;
Kumar, Pradeep
;
Chauhan, Sudipa
; …
- In:
Journal of management analytics
9
(
2022
)
1
,
pp. 120-136
Persistent link: https://www.econbiz.de/10012820737
Saved in:
9
Product specific determinants of electronic gadget purchase intention : a case of the purchase behaviour of Indian youth
Kulkarni, Shrinivas
;
James, Leena
- In:
International journal of management practice : IJMP
15
(
2022
)
2
,
pp. 205-234
Persistent link: https://www.econbiz.de/10013093085
Saved in:
10
Perception of customers splurging the prospects of bancassurance : evidence from Indian banking firms
Agrawal, Rachna
;
Gupta, Riya
- In:
International journal of management practice : IJMP
15
(
2022
)
4
,
pp. 488-510
Persistent link: https://www.econbiz.de/10013415127
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