//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~institution:"American Marketing Association"
~subject:"Konsumentenverhalten"
~subject:"Welt"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Theorie"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Welt
Marketingtheorie
39
Marketing theory
36
Marketing management
35
Marketingmanagement
35
Marketing
24
Theorie
24
Theory
24
Consumer behaviour
16
USA
15
United States
15
Marktforschung
14
Market research
11
International marketing
5
Internationales Marketing
5
Selling
5
Verkauf
5
Beziehungsmarketing
4
Relationship marketing
4
Vereinigte Staaten
4
Market mechanism
3
Marktmechanismus
3
Verbraucher
3
World
3
Absatz
2
Absatztheorie
2
Dienstleistungsmarketing
2
International market entry
2
Internationaler Markteintritt
2
Internet
2
Services marketing
2
03.12.1989
1
16.06.1986
1
27.09.1987
1
Absatzplanung
1
Australien
1
Betriebswirtschaftliche Ausbildung
1
Bildung
1
Bildungsinvestition
1
more ...
less ...
Type of publication
All
Book / Working Paper
19
Type of publication (narrower categories)
All
Konferenzschrift
15
Collection of articles of several authors
5
Conference proceedings
5
Sammelwerk
5
Graue Literatur
2
Non-commercial literature
2
Language
All
English
19
Author
All
Shimp, Terence A.
2
Allen, Chris T.
1
Beckwith, Neil
1
Belk, Russell W.
1
Blair, Edward
1
Childers, Terry L.
1
Douglas, Susan P.
1
Griffith, David
1
Hamilton, Rebecca W.
1
Hunter, Gary K.
1
Jaworski, Bernard J.
1
Kamakura, Wagner A.
1
Krishnan, Ram
1
Lichtenthal, David
1
Lichtenthal, J. David
1
Lusch, Robert F.
1
Madden, Thomas Justin
1
Murphy, Patrick E.
1
Park, C. Whan
1
Perreault, William D.
1
Slotegraaf, Rebecca
1
Smith, Daniel C.
1
Steenburgh, Thomas J.
1
Stewart, David W.
1
Varadarajan, Rajan
1
Vilcassim, Naufel
1
Viswanathan, Madhu
1
Workman, John P.
1
more ...
less ...
Institution
All
American Marketing Association
National Bureau of Economic Research
723
Edward Elgar Publishing
150
Varazdin Development and Entrepreneurship Agency
97
OECD
75
Springer Fachmedien Wiesbaden
56
Sveučilište Sjever
50
World Bank
37
Institut für Weltwirtschaft
36
Internationaler Währungsfonds / Research Department
20
Brookings Institution
18
IGI Global
18
International Monetary Fund
17
International Economic Association
15
Centre for Economic Policy Research
14
Nomos Verlagsgesellschaft
14
Internationaler Währungsfonds
13
Weltbank
13
Business & Economics Society International
12
Christian-Albrechts-Universität zu Kiel
12
Friedrich-Schiller-Universität Jena
12
Metropolis-Verlag für Ökonomie Gesellschaft und Politik GmbH
12
Verlag Dr. Kovač
12
Organisation for Economic Co-operation and Development
11
Robert Schuman Centre for Advanced Studies
10
Basel Committee on Banking Supervision
9
Federal Reserve System / Board of Governors
9
INSEAD
9
Springer International Publishing
9
Banca d'Italia
8
Deutschland / Bundeswehr / Universität Hamburg
8
Forschungsinstitut zur Zukunft der Arbeit
8
International Network for Economic Research
8
London School of Economics and Political Science
8
Resources for the Future, Inc.
8
Universitat Pompeu Fabra / Departament d'Economia i Empresa
8
World Institute for Development Economics Research
8
Bank für Internationalen Zahlungsausgleich / Währungs- und Wirtschaftsabteilung
7
Centre for International Research on Economic Tendency Surveys
7
European University Institute / Department of Economics
7
more ...
less ...
Published in...
All
Marketing theory and applications
7
Series / American Marketing Association
6
AMA educators' proceedings
5
Educators' conference proceedings
1
Source
All
ECONIS (ZBW)
19
Showing
1
-
10
of
19
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Reimagining marketing : AMA Summer Academic Conference 2021 : AMA educators proceedings volume 32 : Online, 4-6 August 2021
AMA Summer Academic Conference <2021, Online>
;
American …
-
2021
Persistent link: https://www.econbiz.de/10012880695
Saved in:
2
Leveraging new technologies to create value ; AMA Summer Educators' Conference 2014 ; AMA educators proceedings volume 25 ; San Francisco, California, 1 - 3 August 2014
Hamilton, Rebecca W.
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011288446
Saved in:
3
Innovating and collaborating in a global marketplace : AMA Summer Educators' Conference 2013 : AMA educators proceedings volume 24 : Boston, Massachussetts, USA, 9 - 11 August 2013
Slotegraaf, Rebecca
(
ed.
);
Griffith, David
(
ed.
)
-
Summer Educators' Conference <2013, Boston, Mass.>
-
2014
Persistent link: https://www.econbiz.de/10010360300
Saved in:
4
Engaging customers : AMA Winter Marketing Educators' Conference 2014 ; Orlando, Florida, USA, 21 - 23 February 2014
Hunter, Gary K.
(
contributor
); …
-
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
-
2014
Persistent link: https://www.econbiz.de/10010404712
Saved in:
5
"Marketing theory and applications" ; 2001=Vol. 12
Krishnan, Ram
(
contributor
);
Viswanathan, Madhu
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10001796328
Saved in:
6
"Marketing theory and applications" ; 2000=Vol. 11
Workman, John P.
(
contributor
); …
-
2000
Persistent link: https://www.econbiz.de/10001796334
Saved in:
7
1996 AMA Winter Educators' Conference
Blair, Edward
(
ed.
);
Kamakura, Wagner A.
(
contributor
)
-
Winter Educators' Conference <1996, Hilton Head Island, SC>
-
1996
Persistent link: https://www.econbiz.de/10013274863
Saved in:
8
1995 AMA Winter Educators' Conference
Stewart, David W.
(
ed.
);
Vilcassim, Naufel
(
contributor
)
-
Winter Educators' Conference <1995, La Jolla, Calif.>
-
1995
Persistent link: https://www.econbiz.de/10013274830
Saved in:
9
1994 AMA Winter Educators' Conference
Park, C. Whan
(
ed.
);
Smith, Daniel C.
(
contributor
)
-
Winter Educators' Conference <1994, Saint Petersburg, Fla.>
-
1994
Persistent link: https://www.econbiz.de/10013274808
Saved in:
10
1993 AMA Winter Educators' Conference
Varadarajan, Rajan
(
ed.
);
Jaworski, Bernard J.
(
contributor
)
-
Winter Educators' Conference <1993, Newport Beach, Calif.>
-
1993
Persistent link: https://www.econbiz.de/10013274791
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->