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~isPartOf:"2007 Second International Conference, August 20-22, 2007, Accra, Ghana"
~isPartOf:"Food Security Collaborative Working Papers"
~isPartOf:"Journal of business research : JBR"
~subject:"Business start-up"
~subject:"Marketing management"
~type_genre:"Aufsatz in Zeitschrift"
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Business start-up
Marketing management
Marketing
162
Marketingmanagement
56
Consumer behaviour
32
Konsumentenverhalten
32
Firm performance
16
Innovation
16
Unternehmenserfolg
16
Brand management
14
Markenführung
14
USA
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United States
14
Relationship marketing
13
Beziehungsmarketing
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Corporate Social Responsibility
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Aufsatz in Zeitschrift
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57
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57
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Ko, Eunju
2
Lim, Weng Marc
2
Madhavaram, Sreedhar
2
Sharma, Piyush
2
Akhtar, Pervaiz
1
Alqahtani, Nasser
1
Assaf, A. Georges
1
Baehre, Sven
1
Balmer, John M.T.
1
Barnier, Virginie De
1
Ben-Jebara, Marouen
1
Boyd, D. Eric
1
Breier, Matthias
1
Broderick, Amanda J.
1
Brodie, Roderick J.
1
Brown, Brian P.
1
Brown, James R.
1
Buccieri, Dominic
1
Cacciolatti, Luca
1
Cardinali, Silvio
1
Casenave, Eric
1
Chaudhry, Shiv
1
Chen, Fadong
1
Coleman, Linda Jane
1
Covin, Jeffrey G.
1
Crick, Dave
1
Crick, James M.
1
Csikósová, Adriana
1
Dana, Leo Paul
1
Demangeot, Catherine
1
Dev, Chekitan S.
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Dong, Baobao
1
Donthu, Naveen
1
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1
Eggers, Fabian
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1
Evers, Natasha
1
Exprúa, José
1
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2007 Second International Conference, August 20-22, 2007, Accra, Ghana
Food Security Collaborative Working Papers
Journal of business research : JBR
Industrial marketing management : the international journal for industrial and high-tech firms
51
Journal of strategic marketing
23
European journal of marketing : EJM
22
Journal of marketing management : MM
21
Journal of marketing
18
Journal of business-to-business marketing
17
Marketing intelligence & planning
17
Journal of Islamic marketing : JIMA
16
The journal of business & industrial marketing
16
Journal of research in marketing and entrepreneurship : JRME
14
Marketing theory
14
AMS review : official publication of the Academy of Marketing Science
13
Journal of the Academy of Marketing Science
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Business horizons
11
Journal of research in marketing and entrepreneurship
11
International journal of islamic marketing and branding
10
Journal of marketing communications
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Journal of macromarketing
9
Cogent business & management
8
European research studies
8
International journal of wine business research : IJWBR
8
Journal of Islamic marketing
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of business ethics : JOBE
7
International journal of entrepreneurship and innovation management
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
The marketing review
6
Annales Universitatis Mariae Curie-Skłodowska / H
5
Australasian marketing journal
5
Global business review
5
International business review : the official journal of the European International Business Academy
5
Journal for global business advancement : JGBA
5
Journal of business strategy
5
Journal of international marketing
5
Journal of marketing analytics : JMA
5
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
5
Problems and perspectives in management : PPM ; international research journal
5
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ECONIS (ZBW)
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1
Chartering marketing strategy and marketing management research toward greater relevance and impact
Madhavaram, Sreedhar
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014555572
Saved in:
2
AI-enabled marketing capabilities and the hierarchy of capabilities : conceptualization, proposition development, and research avenues
Manis, K. T.
;
Madhavaram, Sreedhar
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014229544
Saved in:
3
Do resource-constrained early-stage firms balance their internal resources across business activities? : if so, should they?
Lee, In Hyeock
;
Lévesque, Moren
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014287530
Saved in:
4
Product personalization focus in the pharmaceutical industry and shareholder wealth : the roles of marketing capability and financial leverage
Ben-Jebara, Marouen
;
Mishra, Saurabh
;
Modi, Sachin B.
; …
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014287540
Saved in:
5
The wind of change : a dynamic managerial capabilities perspective on the role of marketing managers as strategic change agents
Kirova, Valentina
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014299207
Saved in:
6
Tribute to a marketing legend : commemorating the contributions of Shelby D. Hunt with implications for the future of marketing
Donthu, Naveen
;
Lim, Weng Marc
;
Kumar, Satish
;
Pandey, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303767
Saved in:
7
Transformative marketing in the new normal : a novel practice-scholarly integrative review of business-to-business marketing mix challenges, opportunities, and solutions
Lim, Weng Marc
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014293937
Saved in:
8
Marketing capability development through networking : an entrepreneurial marketing perspective
Gliga, Gabriela
;
Evers, Natasha
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013534133
Saved in:
9
Firm performance and marketing analytics in the Chinese context : a contingency model
Liang, Xiaoning
;
Li, Guoxin
;
Zhang, Hao
;
Nolan, Eimear
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 589-599
Persistent link: https://www.econbiz.de/10013168000
Saved in:
10
Entrepreneurial marketing and reconfiguration towards post-entry performance : moderating effects of market dynamism and entry mode
Buccieri, Dominic
;
Park, Jieun
- In:
Journal of business research : JBR
148
(
2022
),
pp. 89-100
Persistent link: https://www.econbiz.de/10013325454
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