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~isPartOf:"AMS review : official publication of the Academy of Marketing Science"
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Consumer behaviour
43
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43
Beziehungsmarketing
9
Relationship marketing
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Brand image
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Brand management
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Markenführung
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Markenimage
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AMS review : official publication of the Academy of Marketing Science
Journal of business research : JBR
1,978
Journal of retailing and consumer services
1,931
International journal of consumer studies
765
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
510
Working paper / National Bureau of Economic Research, Inc.
432
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
The journal of brand management : an international journal
355
European journal of marketing : EJM
348
SpringerLink / Bücher
345
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
329
Journal of international consumer marketing
320
Journal of travel and tourism marketing
316
Journal of marketing management : MM
307
Journal of retailing
303
Cogent business & management
297
Journal of marketing communications
296
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
Journal of marketing
290
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The international review of retail, distribution and consumer research
289
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
245
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ECONIS (ZBW)
43
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1
Freedom from interference : decisional privacy as a dimension of consumer privacy online
Bjørlo, Lena V.
- In:
AMS review : official publication of the Academy of …
14
(
2024
)
1/2
,
pp. 12-36
Persistent link: https://www.econbiz.de/10014584094
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2
The role of identity in digital consumer behavior : a conceptual model and research propositions based on gender
Rogova, Natalia
;
Matta, Shashi
- In:
AMS review : official publication of the Academy of …
13
(
2023
)
1/2
,
pp. 55-70
Persistent link: https://www.econbiz.de/10014327816
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3
Older consumers and technology : a critical systematic literature review
Franco, Paolo
- In:
AMS review : official publication of the Academy of …
13
(
2023
)
1/2
,
pp. 92-121
Persistent link: https://www.econbiz.de/10014327819
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4
Conceptualizing customer experience in multi-actor platforms
Mahadevan, Dhrithi
;
Shainesh, G.
- In:
AMS review : official publication of the Academy of …
14
(
2024
)
1/2
,
pp. 83-103
Persistent link: https://www.econbiz.de/10014584112
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5
Beyond the snafu : research directions in customer experience-led business transformation
De Keyser, Arne
;
Van Vaerenbergh, Yves
- In:
AMS review : official publication of the Academy of …
14
(
2024
)
1/2
,
pp. 144-157
Persistent link: https://www.econbiz.de/10014584115
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6
Stop me if you've heard this one before : identity-based consumer responses to music in marketing contexts
Godfrey, Zoë
;
Korschun, Daniel
- In:
AMS review : official publication of the Academy of …
14
(
2024
)
1/2
,
pp. 37-52
Persistent link: https://www.econbiz.de/10014584096
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7
Re-examining utopia in contemporary consumption : conceptualization and implications for marketing
Atanasova, Aleksandrina
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
1/2
,
pp. 23-39
Persistent link: https://www.econbiz.de/10012586790
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8
Persuasion knowledge framework : toward a comprehensive model of consumers' persuasion knowledge
Rahmani, Vahid
- In:
AMS review : official publication of the Academy of …
13
(
2023
)
1/2
,
pp. 12-33
Persistent link: https://www.econbiz.de/10014327812
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9
A resource-based perspective on customer engagement behaviors : a typology, conceptual framework, and research avenues
Zeng, Xianfang
;
Agarwal, James
;
Mourali, Mehdi
- In:
AMS review : official publication of the Academy of …
13
(
2023
)
3/4
,
pp. 297-319
Persistent link: https://www.econbiz.de/10014512693
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10
Cleansing the doors of perception : perceptual inaccuracy in marketing relationships
Güzel, Zeynep Müge
;
Ozsomer, Aysegul
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
3/4
,
pp. 216-237
Persistent link: https://www.econbiz.de/10014225839
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