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~isPartOf:"Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Technological forecasting & social change : an international journal"
~subject:"Internet marketing"
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Internet marketing
Fashion
98
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98
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87
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87
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51
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51
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28
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of retailing and consumer services
Technological forecasting & social change : an international journal
Journal of fashion marketing and management
14
Journal of business research : JBR
7
Journal of global fashion marketing : JGfM
6
Cogent business & management
4
The journal of brand management : an international journal
4
The journal of product & brand management
4
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
3
International journal of advertising : the review of marketing communications
3
Springer eBook Collection
3
Advanced digital marketing strategies in a data-driven era
2
Building corporate identity, image and reputation in the digital era
2
Business Analytics
2
Electronic commerce research
2
European journal of international management : EJIM
2
International journal of internet marketing and advertising : IJIMA
2
International journal of management practice : IJMP
2
Journal of advertising research
2
Journal of marketing communications
2
Journal of promotion management : innovations in planning and applied research
2
Palgrave Studies of Marketing in Emerging Economies
2
Qualitative market research : an international journal
2
Springer eBooks / Business and Management
2
Sustainable Luxury : An International Perspective
2
Young consumers : insight and ideas for responsible marketers
2
Annals in social responsibility : ASR
1
Asia Pacific journal of marketing and logistics
1
BTE-Praxiswissen
1
Baltic Journal of Economic Studies
1
Business & professional ethics journal
1
Cases on the resurgence of emerging businesses
1
Central European business review : CEBR
1
Corporate governance : international journal of business in society
1
Corporate social responsibility and environmental management
1
Digital and social media marketing : a results-driven approach
1
Digital business
1
Discussion papers / CEPR
1
E-business : state of the art of ICT based challenges and solutions
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
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ECONIS (ZBW)
10
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date (oldest first)
1
Visual strategies of luxury and fast
fashion
brands on Instagram and their effects on user engagement
Yoo, Jinyoung Jinnie
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014373355
Saved in:
2
How do social media influencers induce the urge to buy impulsively? : social commerce context
Shamim, Komal
;
Azam, Muhammad
;
Islam, Tahir
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462162
Saved in:
3
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
4
Online
fashion
shopping paradox : the role of customer reviews and facebook marketing
Kawaf, Fatema
;
Istanbulluoglu, Doga
- In:
Journal of retailing and consumer services
48
(
2019
),
pp. 144-153
Persistent link: https://www.econbiz.de/10012001293
Saved in:
5
The role of interactivity from Instagram advertisements in shaping young female
fashion
consumers' perceived value and behavioral intentions
Kim, Kyuree
;
Chung, Te-Lin Doreen
;
Fiore, Ann Marie
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014239877
Saved in:
6
Examining customer engagement and brand intimacy in social media context
Wang, Tien
;
Lee, Fu-Yu
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012238350
Saved in:
7
Who seeks a surprise box? : predictors of consumers’ use of
fashion
and beauty subscription-based online services (SOS)
Woo, Hongjoo
;
Ramkumar, Bharath
- In:
Journal of retailing and consumer services
41
(
2018
),
pp. 121-130
Persistent link: https://www.econbiz.de/10011808560
Saved in:
8
The performance implications of leveraging internal innovation through social media networks : an empirical verification of the smart
fashion
industry
Scuotto, Veronika
;
Del Giudice, Manlio
;
Della Peruta, …
- In:
Technological forecasting & social change : an …
120
(
2017
),
pp. 184-194
Persistent link: https://www.econbiz.de/10011886873
Saved in:
9
Brand public
Arvidsson, Adam
;
Caliandro, Alessandro
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
5
,
pp. 727-748
Persistent link: https://www.econbiz.de/10011435766
Saved in:
10
The challenges of digital transformation for fast-
fashion
brands : a proposal for an operational tool to measure omni-channel integration
Rey-García, Marta
;
Regueiro Otero, Ana
;
Mato-Santiso, …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 95-103)
.
2018
Persistent link: https://www.econbiz.de/10013277460
Saved in:
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