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~isPartOf:"Advances in international marketing"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of international marketing"
~isPartOf:"Journal of macromarketing : examining the interactions among markets, marketing, and society"
~isPartOf:"The journal of product & brand management"
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Search: subject_exact:"Internationales Marketing"
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Internationales Marketing
213
International marketing
211
Consumer behaviour
66
Konsumentenverhalten
66
Brand management
45
Markenführung
45
Brand image
35
Markenimage
35
Marketing management
27
Marketingmanagement
27
Globalisierung
26
Globalization
26
Multinationales Unternehmen
23
Export
22
Transnational corporation
22
China
19
Firm performance
19
Unternehmenserfolg
19
Welt
19
World
19
Emerging economies
18
Schwellenländer
18
Beziehungsmarketing
17
Relationship marketing
17
USA
17
United States
17
Brand
14
Innovation
14
International market entry
14
Internationaler Markteintritt
14
Markenartikel
14
Cultural identity
12
Designation of origin
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Herkunftsbezeichnung
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Kulturelle Identität
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Export sector
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Exportwirtschaft
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global brands
11
Marketing
10
macromarketing
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English
213
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Zou, Shaoming
12
Diamantopoulos, Adamantios
6
Magnusson, Peter
5
Taylor, Charles Raymond
5
Westjohn, Stanford A.
5
Hewett, Kelly
4
Riefler, Petra
4
Robson, Matthew J.
4
Schlegelmilch, Bodo B.
4
Shi, Linda Hui
4
Cavusgil, S. Tamer
3
Coulter, Robin A.
3
Davvetas, Vasileios
3
Douglas, Susan P.
3
Fu, Huifen
3
Griffith, David A.
3
Grinstein, Amir
3
Hultman, Magnus
3
Kahiya, Eldrede Tinashe
3
Katsikeas, Constantine S.
3
Kumar, V.
3
Leonidou, Leonidas C.
3
Nijssen, E. J.
3
Palmatier, Robert W.
3
Strizhakova, Yuliya
3
Swan, K. Scott
3
Alden, Dana
2
Axinn, Catherine Nancy
2
Boso, Nathaniel
2
Cadogan, John W.
2
Christodoulides, Paul
2
Dean, David L.
2
Dholakia, Nikhilesh
2
Eckhardt, Giana M.
2
Fotiadis, Thomas A.
2
Gorostidi-Martinez, Haritz
2
Guo, Xiaoling
2
Hallén, Lars
2
Jean, Ruey-Jer Bryan
2
Kara, Ali
2
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Advances in international marketing
Asia Pacific journal of marketing and logistics
Journal of international marketing
Journal of macromarketing : examining the interactions among markets, marketing, and society
The journal of product & brand management
International marketing review
132
Journal of global marketing
111
Journal of business research : JBR
102
International business review : the official journal of the European International Business Academy
44
Europäische Hochschulschriften / 5
42
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
42
SpringerLink / Bücher
42
Industrial marketing management : the international journal for industrial and high-tech firms
41
Journal of international consumer marketing
34
Handbook of research in international marketing
26
Journal of euromarketing
26
Management international review : mir ; journal of international business
25
The journal of brand management : an international journal
25
European journal of marketing : EJM
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
International journal of advertising : the quarterly review of marketing communications
18
Journal of strategic marketing
18
Journal of the Academy of Marketing Science
18
The SAGE handbook of international marketing
18
Gabler Edition Wissenschaft
17
The journal of business & industrial marketing
17
International journal of business and globalisation : IJBG
16
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
15
Journal of world business : JWB
15
Springer eBook Collection
15
Arbeitspapier / Institut für Marketing, Universität Mannheim
14
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
14
European journal of international management : EJIM
14
Handbook of research on international advertising
14
Journal of marketing
14
Marketing intelligence & planning
14
International marketing ; Vol. 1
13
International marketing ; Vol. V
13
Journal of marketing management : MM
13
Research handbook on export marketing
13
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ECONIS (ZBW)
213
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1
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213
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1
Standardization and adaptation as a coconstituted process : the pursuit of relational fit in international markets
Poulis, Konstantinos
- In:
Journal of international marketing
32
(
2024
)
2
,
pp. 12-32
Persistent link: https://www.econbiz.de/10014631134
Saved in:
2
Becoming TikTok famous : strategies for global brands to engage consumers in an emerging market
Wahid, Risqo
;
Karjaluoto, Heikki
;
Taiminen, Kimmo
; …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 106-123
Persistent link: https://www.econbiz.de/10014233467
Saved in:
3
Managing the challenge of luxury democratization : a multicountry analysis
Shukla, Paurav
;
Rosendo-Rios, Veronica
;
Trott, Sangeeta
; …
- In:
Journal of international marketing
30
(
2022
)
4
,
pp. 44-59
Persistent link: https://www.econbiz.de/10013438691
Saved in:
4
Promising happiness in light of international advertising standardization : religiosity and religious priming overshadow cross-cultural factors
Khenfer, Jamel
- In:
Journal of international marketing
31
(
2023
)
3
,
pp. 41-58
Persistent link: https://www.econbiz.de/10014368372
Saved in:
5
When "global" becomes a challenge : the role of freshness in food brand preference formation
Baršytė, Justina
;
Ruzeviciute, Ruta
;
Neciunskas, Paulius
- In:
Journal of international marketing
31
(
2023
)
4
,
pp. 23-35
Persistent link: https://www.econbiz.de/10014435070
Saved in:
6
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
7
The coalescence effect : how a combination of foreign and local appeals enhances customer engagement through perceived brand globalness
Hu, Miao
;
Chen, Jie
;
Alden, Dana
;
Chen, Qimei
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 49-68
Persistent link: https://www.econbiz.de/10014233451
Saved in:
8
Internal audience watches the boss walking the talk : the mechanism of management's mission alignment for internal branding
Lee, Sang Bong
;
Suh, Taewon
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 472-487
Persistent link: https://www.econbiz.de/10014229064
Saved in:
9
The relationship between perceived brand globalness/localness and purchase intention : exploring the role of consumer-brand identification with underdog positioning
Han, Bangwool
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 632-644
Persistent link: https://www.econbiz.de/10014281361
Saved in:
10
Marketing agility in subsidiaries : market orientation and marketing program standardization as the "twin engines" of performance
Ozsomer, Aysegul
;
Simonin, Bernard L.
;
Mandler, Timo
- In:
Journal of international marketing
31
(
2023
)
2
,
pp. 6-24
Persistent link: https://www.econbiz.de/10014294034
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