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~isPartOf:"Advances in marketing, customer relationship management, and e-services (AMCRMES) book series"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Marketingmanagement"
~subject:"Werbung"
~type_genre:"Article in journal"
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Search: subject_exact:"Marketing mix"
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Marketingmanagement
Werbung
Marketing management
158
Consumer behaviour
31
Konsumentenverhalten
31
Brand management
30
Markenführung
30
Marketing
26
Beziehungsmarketing
19
Brand image
19
Markenimage
19
Relationship marketing
19
Advertising effects
15
Brand
15
Markenartikel
15
Werbewirkung
15
Advertising
14
USA
13
United States
13
Communication
11
Corporate reputation
11
Firm performance
11
Firmenimage
11
Kommunikation
11
Public relations
11
Strategic management
11
Strategisches Management
11
Unternehmenserfolg
11
Öffentlichkeitsarbeit
11
Großbritannien
10
United Kingdom
10
Corporate culture
9
Integrated marketing communications
9
Internet marketing
9
Online-Marketing
9
Unternehmenskultur
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KMU
8
SME
8
Brand architecture
7
International marketing
7
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155
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158
Collection of articles of several authors
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15
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6
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158
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Balmer, John M. T.
5
Kitchen, Philip J.
4
Melewar, T. C.
4
Gilmore, Audrey
3
O'Cass, Aron
3
Currim, Imran S.
2
Foroudi, Mohammad Mahdi
2
Foroudi, Pantea
2
Goldman, Arieh
2
Grinstein, Amir
2
Hammervoll, Trond
2
Henneberg, Stephan
2
Kerr, Gayle
2
Lee, Wai Jin
2
Liu, Gordon
2
Melanthiou, Yioula
2
Ormrod, Robert P.
2
Reid, David McHardy
2
Sok, Phyra
2
Tafesse, Wondwesen
2
Tikkanen, Henrikki
2
Abratt, Russell
1
Agic, Emir
1
Agnihotri, Raj
1
Alevizou, Panayiota J.
1
Aspara, Jaakko
1
Balmern, John M. T.
1
Barksdale, Hiram C.
1
Barrio-García, Salvador del
1
Beaton, George
1
Berezan, Orie
1
Bernard, Kenneth N.
1
Bhattacharya, C. B.
1
Bissell, Kimberly
1
Blankson, Charles
1
Bodur, Muzaffer
1
Bornemann, Torsten
1
Bridger, Emma K.
1
Bruhn, Manfred
1
Budeva, Desislava G.
1
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
European journal of marketing : EJM
Journal of promotion management : JPM
Journal of business research : JBR
322
Industrial marketing management : the international journal for industrial and high-tech firms
249
Journal of strategic marketing
193
Journal of marketing management : MM
122
Journal of the Academy of Marketing Science
114
The journal of business & industrial marketing
107
Journal of marketing communications
105
Journal of marketing
97
Marketing intelligence & planning
81
Journal of retailing and consumer services
79
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
The marketing review
48
Asia Pacific journal of marketing and logistics
46
Business horizons
45
International marketing review
44
Journal of advertising research
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
The journal of product & brand management
40
Journal of business economics : JBE
39
AMS review : official publication of the Academy of Marketing Science
38
Harvard-Business-Manager : das Wissen der Besten
38
Psychology & marketing
38
Marketing letters : a journal of research in marketing
37
Cogent business & management
35
Journal of business ethics : JOBE
35
Harvard business review : HBR
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Journal of business-to-business marketing
30
Journal of retailing
30
Marketing theory
30
European research studies
29
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ECONIS (ZBW)
158
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1
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10
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158
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1
Empirical analysis of consumer purchase behavior : interaction between state dependence and sensitivity to marketing-mix variables
Novikova, Olga
;
Potapov, Dmitriy
- In:
Journal of promotion management : JPM
24
(
2018
)
1
,
pp. 25-38
Persistent link: https://www.econbiz.de/10011875318
Saved in:
2
Brand personality usage in crisis communication in Facebook
Han, Jiyoon
;
Sung, Yoon Hi
;
Kim, Dong Hoo
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 798-819
Persistent link: https://www.econbiz.de/10011979242
Saved in:
3
The impact of market size on new market entry : a contingency approach
Min, Sungwook
;
Kim, Namwoon
;
Zhan, Ge
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 2-22
Persistent link: https://www.econbiz.de/10011626371
Saved in:
4
Gratitude mediates consumer responses to marketing communications
Bridger, Emma K.
;
Wood, Alex
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 44-64
Persistent link: https://www.econbiz.de/10011626380
Saved in:
5
Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
6
Marketing agency - client relationships : towards a research agenda
Keegan, Brendan James
;
Rowley, Jennifer
;
Tonge, Jane
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1197-1223
Persistent link: https://www.econbiz.de/10011725667
Saved in:
7
Over, out, but present : recalling former sponsorships
Edeling, Alexander
;
Hattula, Stefan
;
Bornemann, Torsten
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1286-1307
Persistent link: https://www.econbiz.de/10011725681
Saved in:
8
Style before substance? : building loyalty through marketing communication congruity
Berezan, Orie
;
Krishen, Anjala Selena
;
Tanford, Sarah
; …
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
Saved in:
9
IMC education and digital disruption
Kerr, Gayle
;
Kelly, Louise
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 406-420
Persistent link: https://www.econbiz.de/10011698196
Saved in:
10
IMC capability : antecedents and implications for brand performance
Luxton, Sandra
;
Reid, Mike
;
Mavondo, Felix
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 421-444
Persistent link: https://www.econbiz.de/10011698199
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