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~isPartOf:"African journal of economic and management studies : AJEMS"
~isPartOf:"International journal of Indian culture and business management"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"The journal of product & brand management"
~subject:"Brand trust"
~subject:"Markenführung"
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Search: subject_exact:"Markenloyalität"
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Brand trust
Markenführung
Brand loyalty
58
Markentreue
58
Beziehungsmarketing
57
Relationship marketing
57
Brand management
54
Consumer behaviour
54
Konsumentenverhalten
54
Brand
46
Markenartikel
46
Brand image
41
Markenimage
41
Customer satisfaction
18
Kundenzufriedenheit
18
Social Web
11
Social web
11
Confidence
8
Internet marketing
8
Online-Marketing
8
Vertrauen
8
Einzelhandel
7
Retail trade
7
Customer integration
6
Kundenintegration
6
Personality psychology
6
Persönlichkeitspsychologie
6
Customer retention
5
Kundenbindung
5
Mobile communications
4
Mobilkommunikation
4
Social media
4
Brand identification
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Satisfaction
3
Viral marketing
3
Virales Marketing
3
brand loyalty
3
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54
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Dawes, John
2
Fatma, Mobin
2
Guzman, Francisco
2
Han, Heesup
2
Khan, Imran
2
Loureiro, Sandra Maria Correia
2
Rubio Benito, Natalia
2
Trinh, Giang
2
Abbes, Intissar
1
Amelia, Maria Veronica
1
Appiah, Dominic
1
Ariza-Montes, Antonio
1
Athanasopoulou, Pinelopi
1
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1
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1
Benhabib, Abderrezzak
1
Bilgihan, Anil
1
Brexendorf, Tim Oliver
1
Byun, Kyung-Ah
1
Chamola, Pankaj
1
Chen, Jiawen
1
Chieng, Fayrene
1
Chinomona, Richard
1
Chrysochou, Polymeros
1
Coelho, Filipe
1
Coelho, Pedro Simões
1
Du, Peng
1
Duffy, Katherine
1
Dugar, Anurag
1
Dwivedi, Yogesh Kumar
1
Eastman, Jacqueline Kilsheimer
1
Elms, Jonathan
1
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1
Ferreira, Alcina G.
1
Giovanis, Apostolos
1
Giovanis, Apostolos N.
1
Guo, Rui
1
Gómez-Suárez, Mónica
1
Habachi, Salma
1
Hallem, Yousra
1
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African journal of economic and management studies : AJEMS
International journal of Indian culture and business management
Journal of retailing and consumer services
The journal of product & brand management
The journal of brand management : an international journal
20
Journal of business research : JBR
17
Asia Pacific journal of marketing and logistics
10
International journal of hospitality management
8
International journal of internet marketing and advertising : IJIMA
8
European journal of marketing : EJM
7
Cogent business & management
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of promotion management : innovations in planning and applied research
6
Journal of strategic marketing
6
The IUP journal of brand management : IJBRM
6
Global business review
5
International journal of contemporary hospitality management
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of marketing analytics : JMA
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Australasian marketing journal
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of fashion marketing and management
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Journal of marketing communications
4
Marketing intelligence & planning
4
Psychology & marketing
4
The journal of consumer marketing
4
Business analyst : a refereed journal of Shri Ram College of Commerce
3
International journal of consumer studies
3
Journal of global marketing
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Management decision : MD
3
Marketing letters : a journal of research in marketing
3
Pakistan journal of commerce and social sciences
3
SpringerLink / Bücher
3
The Lahore journal of business
3
The journal of business & industrial marketing
3
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ECONIS (ZBW)
54
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1
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
2
Avoidance or trash talk : the differential impact of brand identification and brand disidentification on oppositional brand loyalty
Liao, Junyun
;
Guo, Rui
;
Chen, Jiawen
;
Du, Peng
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1005-1017
Persistent link: https://www.econbiz.de/10014334392
Saved in:
3
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
4
Brand crowdfunding using followers boosted through gamification affordances : insights from two emerging markets
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1355-1373
Persistent link: https://www.econbiz.de/10014485572
Saved in:
5
Feeling psychologically close : examining the determinants of branded app engagement
Hsieh, Sara H.
;
Tseng, Timmy H.
;
Lee, Crystal T.
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 566-581
Persistent link: https://www.econbiz.de/10014281355
Saved in:
6
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
7
Evolving brand boundaries and expectations : looking back on brand equity, brand loyalty, and brand image research to move forward
Parris, Denise Linda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 191-234
Persistent link: https://www.econbiz.de/10013552952
Saved in:
8
Role of corporate social responsibility authenticity in developing perceived brand loyalty : a consumer perceptions paradigm
Safeer, Asif Ali
;
Liu, Hancheng
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 330-342
Persistent link: https://www.econbiz.de/10013552963
Saved in:
9
Service brand coolness in the construction of brand loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
Saved in:
10
Importance of offline service quality in building loyalty of OC service brand
Park, Joonyong
;
Kim, Renee B.
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013169688
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