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~isPartOf:"American economic journal : a journal of the American Economic Association"
~isPartOf:"International review of economics & finance : IREF"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Technological forecasting & social change : an international journal"
~isPartOf:"The journal of product & brand management"
~language:"eng"
~language:"nor"
~language:"ron"
~language:"und"
~person:"Guzman, Francisco"
~subject:"Germany"
~subject:"Kapitaleinkommen"
~subject:"Konjunktur"
~subject:"Konsumentenverhalten"
~subject:"Lieferkette"
~subject:"Wirkungsanalyse"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Book section"
~type_genre:"Collection of articles of several authors"
~type_genre:"Konferenzschrift"
~type_genre:"Übersichtsarbeit"
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Germany
Kapitaleinkommen
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Brand management
11
Markenführung
11
Brand image
9
Consumer behaviour
9
Markenimage
9
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6
Brand
6
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Guzman, Francisco
Netessine, Serguei
10
Girotra, Karan
8
Gracht, Heiko von der
8
Gupta, Rangan
8
Wohar, Mark E.
8
Duenyas, Izak
7
Shin, Jungwoo
7
Özer, Özalp
7
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6
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6
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6
Kapuscinski, Roman
6
Su, Xuanming
6
Swinney, Robert
6
Wu, Chunchi
6
Allon, Gad
5
Arya, Anil
5
Barnes, Stuart J.
5
Da, Zhi
5
Davis, Andrew M.
5
Gunasekaran, Angappa
5
Guo, Liang
5
Hosanagar, Kartik
5
Lee, Daeho
5
Lee, Hau Leung
5
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5
Ma, Feng
5
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5
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5
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5
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5
Zheng, Yanchong
5
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5
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4
Attanasio, Orazio P.
4
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4
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4
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American economic journal : a journal of the American Economic Association
International review of economics & finance : IREF
Management science : journal of the Institute for Operations Research and the Management Sciences
Technological forecasting & social change : an international journal
The journal of product & brand management
Journal of business research : JBR
4
The journal of consumer marketing
3
International marketing review
2
Journal of retailing and consumer services
2
European journal of marketing : EJM
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
The journal of brand management : an international journal
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ECONIS (ZBW)
9
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1
Evolving brand boundaries and expectations : looking back on brand equity, brand loyalty, and brand image research to move forward
Parris, Denise Linda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 191-234
Persistent link: https://www.econbiz.de/10013552952
Saved in:
2
The impact of brand value co-creation on perceived CSR authenticity and brand equity
Muniz, Fernanda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1338-1354
Persistent link: https://www.econbiz.de/10014485570
Saved in:
3
Perceived injustice and brand love : the effectiveness of sympathetic vs empathetic responses to address consumer complaints of unjust specific service encounters
Ahmad, Fayez
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 849-862
Persistent link: https://www.econbiz.de/10014315453
Saved in:
4
How isolation leads to purchasing luxury brands : the moderating effects of COVID-19 anxiety and social capital
Thapa, Sajani
;
Guzman, Francisco
;
Paswan, Audhesh K.
- In:
The journal of product & brand management
31
(
2022
)
6
,
pp. 984-1001
Persistent link: https://www.econbiz.de/10013407586
Saved in:
5
The evolution of brand management thinking over the last 25 years as recorded in the Journal of product and brand management
Veloutsou, Cleopatra
;
Guzman, Francisco
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 2-12
Persistent link: https://www.econbiz.de/10011666399
Saved in:
6
The impact of corporate social responsibility on brand equity : consumer responses to two types of fit
Guzman, Francisco
;
Davis, Donna
- In:
The journal of product & brand management
26
(
2017
)
5
,
pp. 435-446
Persistent link: https://www.econbiz.de/10011778290
Saved in:
7
When perceived ability to influence plays a role : brand co-creation in Web 2.0
Kennedy, Eric
;
Guzman, Francisco
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 342-350
Persistent link: https://www.econbiz.de/10011777351
Saved in:
8
Consumer brand relationships
Fetscherin, Marc
(
ed.
);
Cayolla, Ricardo Roseira
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011587779
Saved in:
9
Intellectual capital through the eyes of the consumer
Nguyen, Thuy D.
;
Dadzie, Charlene
;
Davari, Arezoo
; …
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 554-566
Persistent link: https://www.econbiz.de/10011481781
Saved in:
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