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~isPartOf:"Annales Universitatis Mariae Curie-Skłodowska / H"
~isPartOf:"Journal of macromarketing"
~subject:"Marketingmanagement"
~type:"article"
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Marketing
46
Marketing management
14
macromarketing
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marketing systems
11
sustainability
8
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Annales Universitatis Mariae Curie-Skłodowska / H
Journal of macromarketing
Journal of business research : JBR
52
Industrial marketing management : the international journal for industrial and high-tech firms
51
European journal of marketing : EJM
20
Journal of strategic marketing
19
Journal of marketing
18
Journal of marketing management : MM
18
Journal of Islamic marketing : JIMA
16
Journal of business-to-business marketing
16
The journal of business & industrial marketing
16
Journal of the Academy of Marketing Science
13
Marketing theory
13
AMS review : official publication of the Academy of Marketing Science
12
Business horizons
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of research in marketing and entrepreneurship : JRME
12
Marketing intelligence & planning
12
International journal of islamic marketing and branding
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
Journal of research in marketing and entrepreneurship
9
Cogent business & management
8
Journal of Islamic marketing
7
Journal of marketing communications
7
European research studies
6
Journal of marketing education : JME
6
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
5
International business review : the official journal of the European International Business Academy
5
Journal of business ethics : JOBE
5
Journal of business strategy
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of international marketing
5
Journal of marketing analytics : JMA
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Building corporate identity, image and reputation in the digital era
4
Global business review
4
Handbook of marketing
4
Handbook of relationship marketing
4
Handelsforschung
4
International journal of pharmaceutical and healthcare marketing : IJPHM
4
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ECONIS (ZBW)
14
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1
The evolution and investigation of markets, macromarketing and systems : a special issue in honor of Roger Layton
Wooliscroft, Ben
- In:
Journal of macromarketing
44
(
2024
)
2
,
pp. 328-331
Persistent link: https://www.econbiz.de/10014584735
Saved in:
2
Boundary interweaving : the boundary-making strategy for multicultural coexistence in marketing systems
Yee Wen Lim
;
French, Juliana Angeline
- In:
Journal of macromarketing
44
(
2024
)
2
,
pp. 553-574
Persistent link: https://www.econbiz.de/10014584754
Saved in:
3
Strategic orientation : market changer or market defender?
Dahlquist, Steven
;
Lehnert, Kevin
- In:
Journal of macromarketing
43
(
2023
)
1
,
pp. 5-16
Persistent link: https://www.econbiz.de/10014233651
Saved in:
4
Marketing capabilities, market orientation and food security of biofortified cassava producers in Nigeria
Oteh, Ogbonnaya Ukeh
;
Osabohien, Romanus
;
Mbanasor, Jude A.
- In:
Journal of macromarketing
43
(
2023
)
4
,
pp. 494-506
Persistent link: https://www.econbiz.de/10014433537
Saved in:
5
Missing the forest for the trees : marketing systems approach to pharmaceutical industry marketing practices
Jayanti, Rama K.
- In:
Journal of macromarketing
42
(
2022
)
2
,
pp. 231-246
Persistent link: https://www.econbiz.de/10013257863
Saved in:
6
Sustainable marketing : market-driving, not market-driven
Sheth, Jagdish N.
;
Parvatiyar, Atul
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 150-165
Persistent link: https://www.econbiz.de/10012485425
Saved in:
7
The dark side of market practices : a concerned view of dieselgate in the automotive market system
Mele, Cristina
;
Russo Spena, Tiziana
- In:
Journal of macromarketing
41
(
2021
)
2
,
pp. 332-355
Persistent link: https://www.econbiz.de/10012521298
Saved in:
8
Brand externalities : a taxonomy
Padela, Shoaib M. Farooq
;
Wooliscroft, Ben
; …
- In:
Journal of macromarketing
41
(
2021
)
2
,
pp. 356-372
Persistent link: https://www.econbiz.de/10012521300
Saved in:
9
Marketing systems : a listen, learn, leverage framework
Domegan, Christine
;
Brychkov, Dmitry
;
McHugh, Patricia
; …
- In:
Journal of macromarketing
40
(
2020
)
3
,
pp. 380-395
Persistent link: https://www.econbiz.de/10012264048
Saved in:
10
Effectuation and morphogenesis in the New Zealand fairtrade marketing system
Renton, Michelle
;
Simmonds, Hamish
- In:
Journal of macromarketing
39
(
2019
)
4
,
pp. 385-399
Persistent link: https://www.econbiz.de/10012158997
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