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~isPartOf:"Annals of public and cooperative economics"
~isPartOf:"Journal of marketing theory and practice : JMTP"
~isPartOf:"Stanford University Graduate School of Business research paper"
~isPartOf:"Technische Universität Braunschweig - Institut für Wirtschaftswissenschaften - Abteilung Betriebswirtschaftslehre, insbesondere Marketing - Publikationen"
~subject:"Anreizregulierung"
~subject:"United States"
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Annals of public and cooperative economics
Journal of marketing theory and practice : JMTP
Stanford University Graduate School of Business research paper
Technische Universität Braunschweig - Institut für Wirtschaftswissenschaften - Abteilung Betriebswirtschaftslehre, insbesondere Marketing - Publikationen
Working paper / National Bureau of Economic Research, Inc.
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Studies in nonlinear dynamics and econometrics : SNDE ; quarterly publ. electronically on the internet
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International journal of internet marketing and advertising : IJIMA
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Census 2000 brief
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The American economic review
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CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
21
International journal of electronic marketing and retailing : IJEMR
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The journal of industrial economics
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CESifo working papers
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CFS working paper series
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Fisher College of Business working paper series
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Harvard business review : HBR
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International journal of electronic business
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ECONIS (ZBW)
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1
The effect of online search volume on financial performance : marketing insight from Google trends data of the top five US technology firms
Liu, Ran
;
An, Enxi
;
Zhou, Wenkai
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
4
,
pp. 423-434
Persistent link: https://www.econbiz.de/10012607668
Saved in:
2
I heard it through the grapevine : managing and engaging customers on the web
Kemp, Elyria
;
Porter, McDowell
;
Fuller, Nicole R.
;
Min, …
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
3
,
pp. 256-271
Persistent link: https://www.econbiz.de/10012483463
Saved in:
3
Examining the efficacy of brand social media communication : a consumer perspective
Dwivedi, Abhishek
;
McDonald, Robert E.
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
4
,
pp. 373-386
Persistent link: https://www.econbiz.de/10012483474
Saved in:
4
Shoppers' digital deal seeking : charting new territory
Gillison, Stephanie T.
;
Beatty, Sharon E.
;
Northington, …
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
2
,
pp. 257-277
Persistent link: https://www.econbiz.de/10013358772
Saved in:
5
Show me the real world : reactions of American female consumers to more realistic and diverse human models in e-commerce
Plotkina, Daria
;
Saurel, Hélène
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
2
,
pp. 250-269
Persistent link: https://www.econbiz.de/10012515122
Saved in:
6
Cultural aspect of informational and normative influences on purchasing intentions : an eye-tracking approach
Moriuchi, Emi
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
4
,
pp. 498-517
Persistent link: https://www.econbiz.de/10012607675
Saved in:
7
Exploring online peer-to-peer swapping : a social practice theory of online swapping
Philip, Heather E.
;
Ozanne, Lucie K.
;
Ballantine, Paul W.
- In:
Journal of marketing theory and practice : JMTP
27
(
2019
)
4
,
pp. 413-429
Persistent link: https://www.econbiz.de/10012181629
Saved in:
8
"Fear of missing out" : antecedents and influence on purchase likelihood
Good, Megan C.
;
Hyman, Michael R.
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
3
,
pp. 330-341
Persistent link: https://www.econbiz.de/10012483471
Saved in:
9
Last mile non-delivery : consumer investment in last mile infrastructure
Risher, Jeffrey J.
;
Harrison, Dana E.
;
LeMay, Stephen A.
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
4
,
pp. 484-496
Persistent link: https://www.econbiz.de/10012483483
Saved in:
10
The effects of social media influencers' self-disclosure on behavioral intentions : the role of source credibility, parasocial relationships, and brand trust
Leite, Fernanda Polli
;
Baptista, Paulo de Paula
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
3
,
pp. 295-311
Persistent link: https://www.econbiz.de/10013358776
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