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~isPartOf:"Applied economics"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Technological forecasting & social change : an international journal"
~language:"eng"
~person:"Merrilees, Bill"
~subject:"Business start-up"
~subject:"Industrie"
~subject:"Lieferantenmanagement"
~subject:"Manufacturing industries"
~subject:"Markenführung"
~subject:"Social Web"
~type_genre:"Article in journal"
~type_genre:"Collection of articles of several authors"
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Business start-up
Industrie
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Markenführung
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Brand management
8
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5
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5
Canada
2
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2
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2
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2
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Collection of articles of several authors
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8
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2
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Merrilees, Bill
Parida, Vinit
17
Kraus, Sascha
15
Ko, Eunju
14
Dwivedi, Yogesh Kumar
13
Gupta, Suraksha
13
Oghazi, Pejvak
13
Filieri, Raffaele
12
Foroudi, Pantea
12
Veloutsou, Cleopatra
12
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12
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11
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10
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9
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9
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9
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8
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8
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8
Islam, Nazrul
8
Jones, Paul
8
Patel, Pankaj
8
Ribeiro Soriano, Domingo
8
Sharma, Piyush
8
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7
Dhir, Amandeep
7
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7
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7
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7
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7
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7
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7
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7
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7
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6
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6
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6
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Applied economics
Journal of business research : JBR
Journal of marketing management : MM
Technological forecasting & social change : an international journal
The journal of brand management : an international journal
8
The journal of product & brand management
3
Australasian marketing journal
2
Journal of strategic marketing
2
Marketing intelligence & planning
2
Asia-Pacific journal of business administration
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of management reviews : IJMR
1
Journal for international business and entrepreneurship development
1
Journal of hospitality marketing & management
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Qualitative market research : an international journal
1
The journal of consumer marketing
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ECONIS (ZBW)
8
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1
Brand orientation and market orientation : from alternatives to synergy
Urde, Mats
;
Baumgarth, Carsten
;
Merrilees, Bill
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 13-20
Persistent link: https://www.econbiz.de/10009720407
Saved in:
2
Brand orientation : past, present, and future
Baumgarth, Carsten
;
Merrilees, Bill
;
Urde, Mats
- In:
Journal of marketing management : MM
29
(
2013
)
9/10
,
pp. 973-980
Persistent link: https://www.econbiz.de/10010194424
Saved in:
3
Introduction : thought leadership in brand management
Merrilees, Bill
;
Wallace, Elaine
;
Buil, Isabel
;
De …
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 145-147
Persistent link: https://www.econbiz.de/10009715065
Saved in:
4
Introduction: Thought leadership in brand management
Jevons, Colin
;
Buil, Isabel
;
Merrilees, Bill
;
De …
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10009720412
Saved in:
5
Special section: Thought leadership in brand management
Jevons, Colin
(
contributor
);
Buil, Isabel
(
contributor
); …
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 1-122
Persistent link: https://www.econbiz.de/10009720415
Saved in:
6
Special section: Thought leadership in brand management II
Merrilees, Bill
(
contributor
);
Wallace, Elaine
(
contributor
)
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 145-232
Persistent link: https://www.econbiz.de/10009724787
Saved in:
7
Brand morphing across Wal-Mart customer segments
Merrilees, Bill
;
Miller, Dale
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1129-1134
Persistent link: https://www.econbiz.de/10008696690
Saved in:
8
Antecedents of residents' city brand attitudes
Merrilees, Bill
;
Miller, Dale
;
Herington, Carmel
- In:
Journal of business research : JBR
62
(
2009
)
3
,
pp. 362-367
Persistent link: https://www.econbiz.de/10003840065
Saved in:
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