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~isPartOf:"Applied economics"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : MM"
~language:"eng"
~person:"Andreini, Daniela"
~person:"Valette-Florence, Pierre"
~subject:"Industrie"
~subject:"Lieferantenmanagement"
~subject:"Manufacturing industries"
~subject:"Markenführung"
~subject:"Markenimage"
~subject:"Research agenda"
~type_genre:"Article in journal"
~type_genre:"Collection of articles of several authors"
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Industrie
Lieferantenmanagement
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Consumer behaviour
17
Konsumentenverhalten
17
Brand management
13
Luxury goods
10
Luxusgüter
10
Brand image
9
Beziehungsmarketing
7
Relationship marketing
7
Brand
6
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3
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Article in journal
Collection of articles of several authors
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15
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Andreini, Daniela
Valette-Florence, Pierre
Ko, Eunju
13
Diamantopoulos, Adamantios
12
Veloutsou, Cleopatra
12
Foroudi, Pantea
11
Gupta, Suraksha
11
Melewar, T. C.
11
De Chernatony, Leslie
8
Merrilees, Bill
8
Sharma, Piyush
8
Parida, Vinit
7
Bartikowski, Boris
6
Buil, Isabel
6
Dennis, Charles
6
Filieri, Raffaele
6
Kim, Kyung Hoon
6
Merchant, Altaf
6
Michel, Géraldine
6
Roper, Stuart
6
Teng, Lefa
6
Wallpach, Sylvia von
6
Aiello, Gaetano
5
Arslanagic-Kalajdzic, Maja
5
Bogomolova, Svetlana
5
Christodoulides, George
5
Guzman, Francisco
5
Oghazi, Pejvak
5
Phau, Ian
5
Roy, Sanjit
5
Shukla, Paurav
5
Spielmann, Nathalie
5
Vrontis, Demetris
5
Wallace, Elaine
5
Badrinarayanan, Vishag
4
Balaji, M. S.
4
Bang, Nguyen
4
Baumgarth, Carsten
4
Blois, Keith J.
4
Cornwell, T. Bettina
4
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Applied economics
Journal of business research : JBR
Journal of marketing management : MM
The journal of brand management : an international journal
6
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of advertising
1
Journal of advertising research
1
Journal of business-to-business marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Psychology & marketing
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Sport management review
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The journal of product & brand management
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ECONIS (ZBW)
15
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1
How do customers experience terroir? : an investigation of its ability to increase brand relationship quality
Couder, Julien
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
181
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014556541
Saved in:
2
That's the press, baby! : how journalists co-create family business brands meanings : a mixed method analysis
Mangiò, Federico
;
Mismetti, Marco
;
Lissana, Elena
; …
- In:
Journal of business research : JBR
161
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014288893
Saved in:
3
"All you need is love" from product design value perception to luxury brand love : an integrated framework
Hemonnet-Goujot, Aurélie
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1463-1475
Persistent link: https://www.econbiz.de/10013194473
Saved in:
4
Brand community integration, participation and commitment : a comparison between consumer-run and company-managed communities
Pedeliento, Giuseppe
;
Andreini, Daniela
;
Veloutsou, …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 481-494
Persistent link: https://www.econbiz.de/10012417033
Saved in:
5
Evermore subjective and contingent luxury
Chandon, Jean-Louis
;
Laurent, Gilles
;
Valette-Florence, …
- In:
Journal of business research : JBR
102
(
2019
),
pp. 245-249
Persistent link: https://www.econbiz.de/10012103992
Saved in:
6
"From Prada to Nada" : consumers and their luxury products : a contrast between second-hand and first-hand luxury products
Kessous, Aurélie
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
102
(
2019
),
pp. 313-327
Persistent link: https://www.econbiz.de/10012104018
Saved in:
7
Reprint of "A renaissance of brand experience: advancing the concept through a multi-perspective analysis"
Andreini, Daniela
;
Pedeliento, Giuseppe
;
Zarantonello, Lia
- In:
Journal of business research : JBR
96
(
2019
),
pp. 355-365
Persistent link: https://www.econbiz.de/10011981073
Saved in:
8
Cognitive outcomes of brand heritage : a signaling perspective
Pecot, Fabien
;
Merchant, Altaf
;
Valette-Florence, Pierre
; …
- In:
Journal of business research : JBR
85
(
2018
),
pp. 304-316
Persistent link: https://www.econbiz.de/10011815553
Saved in:
9
The impact of brand penetration and awareness on luxury brand desirability : a cross country analysis of the relevance of the rarity principle
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
83
(
2018
),
pp. 38-50
Persistent link: https://www.econbiz.de/10011775879
Saved in:
10
A renaissance of brand experience : advancing the concept through a multi-perspective analysis
Andreini, Daniela
;
Pedeliento, Giuseppe
;
Zarantonello, Lia
- In:
Journal of business research : JBR
91
(
2018
),
pp. 123-133
Persistent link: https://www.econbiz.de/10011902852
Saved in:
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