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~isPartOf:"Applied economics"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : MM"
~language:"eng"
~subject:"Brand management"
~subject:"Industrie"
~subject:"Lieferantenmanagement"
~subject:"Manufacturing industries"
~subject:"Markenführung"
~subject:"Markenimage"
~subject:"Social Web"
~type_genre:"Case study"
~type_genre:"Collection of articles of several authors"
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Brand management
Industrie
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Manufacturing industries
Markenführung
Markenimage
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Consumer behaviour
28
Konsumentenverhalten
28
Marketing management
23
Marketingmanagement
23
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20
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17
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3
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2
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Merrilees, Bill
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1
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1
Chebat, Jean-Charles
1
Cova, Bernard
1
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1
Gyrd-Jones, Richard I.
1
Hamill, James
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Harrigan, Paul
1
Healy, Jason C.
1
Jogulu, Uma
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Kershaw, Anne
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Knox, Simon
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Kornum, Niels
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Kozak, Robert
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Lefaix-Durand, Aurélia
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Maxwell, Rachael
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Melewar, T. C.
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Rentschler, Ruth
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Applied economics
Journal of business research : JBR
Journal of marketing management : MM
Industrial marketing management : the international journal for industrial and high-tech firms
49
Premier reference source
40
The journal of brand management : an international journal
34
The journal of business & industrial marketing
23
Harvard business review : HBR
21
International journal of production research
18
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
17
International journal of production economics
14
Cases on branding strategies and product development : successes and pitfalls
13
European journal of marketing : EJM
13
Research
11
Edward Elgar E-Book Archive
8
Journal of purchasing and supply management
8
Supply chain management : an international journal
8
Critical explorations
7
Handbook of research on integrating social media into strategic marketing
7
International journal of networking and virtual organisations : IJNVO
7
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
7
Marketing intelligence & planning
7
Psychology & marketing
7
The journal of product & brand management
7
Brands : interdisciplinary perspectives
6
Digital and social media marketing : a results-driven approach
6
European business and brand building : [the papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007]
6
Global business and organizational excellence : a review of research & best practices
6
International journal of electronic commerce : IJEC
6
International journal of innovation management
6
International journal of technology management : IJTM
6
Journal of business market management : jbm
6
Lecture notes in business information processing : LNBIP
6
Management information systems : mis quarterly
6
Perspectives on supplier innovation : theories, concepts and empirical insights on open innovation and the integration of suppliers
6
Advances in logistics, operations, and management science (ALOMS) book series
5
An Elgar reference collection
5
Building corporate identity, image and reputation in the digital era
5
Cases on strategic social media utilization in the nonprofit sector
5
Europäische Kulturen in der Wirtschaftskommunikation
5
Handbook of social media management : value chain and business models in changing media markets
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ECONIS (ZBW)
18
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1
Special issue: Sustainable consumption : activism, innovation and brands
McDonagh, Pierre
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011405304
Saved in:
2
Special section: Global design, marketing and branding
Melewar, T. C.
(
contributor
)
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2241-2336
Persistent link: https://www.econbiz.de/10010402011
Saved in:
3
Brand orientation : past, present, and future
Baumgarth, Carsten
(
contributor
)
- In:
Journal of marketing management : MM
29
(
2013
)
9/10
,
pp. 981-1142
Persistent link: https://www.econbiz.de/10010194427
Saved in:
4
Consumer roles in brand culture and value co-creation in virtual communities
Healy, Jason C.
;
McDonagh, Pierre
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1528-1540
Persistent link: https://www.econbiz.de/10009757041
Saved in:
5
Managing the co-created brand : value and cultural complementarity in online and offline multi‐stakeholder ecosystems
Gyrd-Jones, Richard I.
;
Kornum, Niels
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1484-1493
Persistent link: https://www.econbiz.de/10009757058
Saved in:
6
Special issue: Academy of Marketing Conference 2012 : Marketing: Catching the technology wave
Harrigan, Paul
(
contributor
)
-
Academy of Marketing
-
2013
Persistent link: https://www.econbiz.de/10009775595
Saved in:
7
Special section: Thought leadership in brand management
Jevons, Colin
(
contributor
);
Buil, Isabel
(
contributor
); …
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 1-122
Persistent link: https://www.econbiz.de/10009720415
Saved in:
8
Special section: Thought leadership in brand management II
Merrilees, Bill
(
contributor
);
Wallace, Elaine
(
contributor
)
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 145-232
Persistent link: https://www.econbiz.de/10009724787
Saved in:
9
Extending the theory of metaphor in marketing : the case of the art gallery
Rentschler, Ruth
;
Jogulu, Uma
;
Kershaw, Anne
;
Osborne, …
- In:
Journal of marketing management : MM
28
(
2012
)
11/12
,
pp. 1464-1485
Persistent link: https://www.econbiz.de/10009701997
Saved in:
10
Counter-brand and alter-brand communities : the impact of Web 2.0 on tribal marketing approaches
Cova, Bernard
;
White, Tim
- In:
Journal of marketing management : MM
26
(
2010
)
3/4
,
pp. 256-270
Persistent link: https://www.econbiz.de/10003984934
Saved in:
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