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~isPartOf:"Applied economics"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : MM"
~language:"eng"
~subject:"Industrie"
~subject:"Lieferantenmanagement"
~subject:"Manufacturing industries"
~subject:"Markenimage"
~subject:"Social Web"
~type_genre:"Collection of articles of several authors"
~type_genre:"Konferenzbeitrag"
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Industrie
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24
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21
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Applied economics
Journal of business research : JBR
Journal of marketing management : MM
Industrial marketing management : the international journal for industrial and high-tech firms
41
Premier reference source
33
Journal of purchasing and supply management
21
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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International journal of production economics
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International journal of advertising : the quarterly review of marketing communications
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International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
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The journal of business & industrial marketing
11
International journal of innovation management
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
9
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
7
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
7
The journal of brand management : an international journal
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
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Business horizons
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Edward Elgar E-Book Archive
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Lecture notes in business information processing : LNBIP
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Advances in logistics, operations, and management science (ALOMS) book series
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An Elgar reference collection
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Digital economy for customer benefit and business fairness : proceedings of the International Conference on Sustainable Collaboration in Business, Information and Innovation (SCBTII 2019), Bandung, Indonesia, October 9-10, 2019
5
International journal of logistics : research and applications
5
Journal of industrial engineering and management : JIEM
5
Telecommunications policy : the international journal of digital economy, data sciences and new media
5
The collected research studies / Royal Commission on the Economic Union and Development Prospects for Canada
5
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
5
Adapting to the future : how digitalization shapes sustainable logistics and resilient supply chain management
4
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
4
China economic review : an international journal
4
Critical explorations
4
India studies in business and economics
4
Interdisciplinary management research XVI ; 1
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International journal of economics and financial issues : IJEFI
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International journal of electronic commerce : IJEC
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International journal of networking and virtual organisations : IJNVO
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1
Business tourists' perceptions of nation brands and capital city brands : a comparison between Dublin/Republic of Ireland, and Cardiff/Wales
Skinner, Heather
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 817-834
Persistent link: https://www.econbiz.de/10011746429
Saved in:
2
Corporte conflict management on social media brand fan pages
Dineva, Denitsa Petrova
;
Breitsohl, Jan Christian
; …
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 679-698
Persistent link: https://www.econbiz.de/10011746371
Saved in:
3
Science "fact" and science "fiction"? : homophilous communication in high-technology B2B selling
Dean, Andrew Kristoffer
;
Ellison, Nicholas
;
Wells, …
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 764-788
Persistent link: https://www.econbiz.de/10011746390
Saved in:
4
The branded carnival : the dark magic of consumer excitement
O'Sullivan, Stephen R.
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 1033-1058
Persistent link: https://www.econbiz.de/10011612542
Saved in:
5
Everyday dramas of conscience : navigating identity through creative neutralisations
Ritch, Elaine L.
;
Brownlie, Douglas
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 1012-1032
Persistent link: https://www.econbiz.de/10011612541
Saved in:
6
"Tweet dreams are made of this, who are we to disagree?" : adventures in a #Brave New World of #tweets, #Twitter, #student engagement and #excitement with #learning
Barn, Sukhbinder S.
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 965-986
Persistent link: https://www.econbiz.de/10011612537
Saved in:
7
Antecedents and performance outcomes of flexibility in industrial customer-supplier relationships
Han, Sang-Lin
;
Sung, Hyung-suk
;
Shim, Hyeon-sook
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2115-2122
Persistent link: https://www.econbiz.de/10010400106
Saved in:
8
Associative and dissociative comparative advertising strategies in broadening brand positioning
Jewell, Robert D.
;
Saenger, Christina
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1559-1566
Persistent link: https://www.econbiz.de/10010379270
Saved in:
9
Beyond brand attitude : individual drivers of purchase for symbolic cobranded products
Mazodier, Marc
;
Merunka, Dwight
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1552-1558
Persistent link: https://www.econbiz.de/10010379271
Saved in:
10
Brand trait transference : when celebrity endorsers acquire brand personality traits
Arsena, Ashley
;
Silvera, David H.
;
Pandelaere, Mario
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1537-1543
Persistent link: https://www.econbiz.de/10010379277
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