//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Applying qualitative methods to marketing management research"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: isPartOf:"Marketing-Management"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Qualitative Methode
3
Qualitative method
3
Bibliometrics
2
Bibliometrie
2
Consumer behaviour
2
Decision
2
Entscheidung
2
Konsumentenverhalten
2
Scientific method
2
Wissenschaftliche Methode
2
Australia
1
Australien
1
Austria
1
Brand
1
Cognition
1
Dienstleistungssektor
1
Einkaufszentrum
1
Führungskräfte
1
Globalisierung
1
Globalization
1
International marketing
1
Internationales Marketing
1
Internet
1
Japan
1
Kognition
1
Management
1
Managers
1
Markenartikel
1
Measurement
1
Messung
1
Science
1
Service industry
1
Shopping center
1
Software
1
Strategic management
1
Strategisches Management
1
Theorie
1
Theory
1
Tourism destination
1
Tourismusregion
1
more ...
less ...
Type of publication
All
Article
16
Language
All
English
16
Author
All
Perry, Chad
3
Adler, Tine
1
Aigner, Walter
1
Bazeley, Pat
1
Buber, Renate
1
Gadner, Johannes
1
Gummesson, Evert
1
Haller, Thomas
1
Hill, Sally Rao
1
Kuchinka, Petra
1
Kurz, Andrea
1
Meinhard, Dieter
1
Mild, Andreas
1
Ohnesorge, Doris
1
Reutterer, Thomas
1
Richards, Lyn
1
Ruso, Bernhart
1
Spranz, Astrid
1
Sweeney, Arthur
1
Vallaster, Christine
1
Wührer, Gerhard
1
more ...
less ...
Published in...
All
Applying qualitative methods to marketing management research
Industrial marketing management : the international journal for industrial and high-tech firms
4,788
Sales & marketing management
3,981
Journal of marketing management : MM
2,411
Marketing management : a quarterly business management publication of the American Marketing Association
1,078
Journal of hospitality marketing & management
874
Journal of marketing management : JMM ; journal of the Academy of Marketing
448
Journal of destination marketing & management
216
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
138
The IUP journal of marketing management : IJMM
131
Holistic Marketing Management Journal
121
Reutlinger Diskussionsbeiträge zu Marketing & Management
84
Reutlinger Diskussionsbeiträge zu Marketing und Management
84
The journal of retail marketing management research : JRMMR
75
Schriftenreihe Marketing, Management
71
Reutlingen Working Papers on Marketing & Management
66
Marketing management and administrative action
62
Marketing management and the Indian economy
53
Working Papers de Gestão, Economia e Marketing (Management, Economics and Marketing Working Papers)
52
Holistic Marketing Management
46
Marketing-Management
35
Marketing management and strategy : a reader
33
Marketing management : a cultural perspective
31
Readings in global marketing management
31
Marketing Management Viewpoints : Commentary and readings
28
Marketing-Management und Unternehmensführung : Festschrift für Professor Dr. Richard Köhler zum 65. Geburtstag
28
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
28
Analytical viewpoints in marketing management
27
Handbook of research on mobile marketing management
25
Cahier de recherche en marketing & management : CRMM
23
Cases on consumer-centric marketing management
23
Globalisation and marketing management
22
Marketing management and the decision sciences: theory and applications
22
Neuronale Netze im Marketing-Management : praxisorientierte Einführung in modernes Data-Mining
21
Sustainable Marketing Management : Grundlagen und Cases
21
Applications of the sciences in marketing management
19
Handbook of hospitality marketing management
19
Handbook of research methods for marketing management
19
Strategic marketing management in Asia : case studies and lessons across industries
18
Marketing management in Africa
15
more ...
less ...
Source
All
ECONIS (ZBW)
16
Showing
1
-
10
of
16
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Qualitative software meets qualitative marketing? Are these tools the right tools?
Richards, Lyn
- In:
Applying qualitative methods to marketing management …
,
(pp. 32-45)
.
2004
Persistent link: https://www.econbiz.de/10001921654
Saved in:
2
Realism also rules ok: scientific paradigms and case research in marketing
Perry, Chad
- In:
Applying qualitative methods to marketing management …
,
(pp. 45-57)
.
2004
Persistent link: https://www.econbiz.de/10001921655
Saved in:
3
Presenting the results of qualitative research to public research administration bodies
Kurz, Andrea
;
Aigner, Walter
;
Meinhard, Dieter
- In:
Applying qualitative methods to marketing management …
,
(pp. 61-75)
.
2004
Persistent link: https://www.econbiz.de/10001921656
Saved in:
4
Exploring buying decisions in hypermarkets by means of thinking aloud protocols
Spranz, Astrid
- In:
Applying qualitative methods to marketing management …
,
(pp. 76-86)
.
2004
Persistent link: https://www.econbiz.de/10001921657
Saved in:
5
The impact of Internet use on interfirm relationships in Australian service industries
Hill, Sally Rao
;
Perry, Chad
- In:
Applying qualitative methods to marketing management …
,
(pp. 87-104)
.
2004
Persistent link: https://www.econbiz.de/10001922777
Saved in:
6
Issues in mixing qualitative and quantitative approaches to research
Bazeley, Pat
- In:
Applying qualitative methods to marketing management …
,
(pp. 141-156)
.
2004
Persistent link: https://www.econbiz.de/10001923105
Saved in:
7
Consumer behaviour in recreational areas of shopping malls: a mixed-model research design
Buber, Renate
;
Gadner, Johannes
;
Ruso, Bernhart
- In:
Applying qualitative methods to marketing management …
,
(pp. 157-174)
.
2004
Persistent link: https://www.econbiz.de/10001923126
Saved in:
8
Exploring managerial decisions in export strategy formulation: Austrian managers' cognitive maps
Wührer, Gerhard
- In:
Applying qualitative methods to marketing management …
,
(pp. 175-193)
.
2004
Persistent link: https://www.econbiz.de/10001923164
Saved in:
9
Action research for studying internal branding
Vallaster, Christine
- In:
Applying qualitative methods to marketing management …
,
(pp. 194-205)
.
2004
Persistent link: https://www.econbiz.de/10001923181
Saved in:
10
Measuring corporate globalisation: a mixed-method approach to scale development
Kuchinka, Petra
- In:
Applying qualitative methods to marketing management …
,
(pp. 221-237)
.
2004
Persistent link: https://www.econbiz.de/10001923238
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->