//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Apps management and e-commerce transactions in real-time"
~isPartOf:"Digital advertising : theory and research"
~isPartOf:"Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]"
~isPartOf:"Journal of marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Mobile marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Mobile Marketing
34
Mobile marketing
34
Consumer behaviour
11
Konsumentenverhalten
11
Mobile Business
7
Mobile business
7
Interactive media
6
Interaktive Medien
6
Social Web
6
Social web
6
Advertising effects
5
Internet marketing
5
Online-Marketing
5
Werbewirkung
5
Marketing management
4
Marketingmanagement
4
Mobile communications
4
Mobilkommunikation
4
Advertising
3
Confidence
3
Erfolgsfaktor
3
Mobile Anwendung
3
Mobile application
3
Success factor
3
Vertrauen
3
Werbung
3
Customer integration
2
Deutschland
2
Distribution channel
2
Forschung
2
Germany
2
Innovation adoption
2
Innovationsakzeptanz
2
Internet usage
2
Internetnutzung
2
Kundenintegration
2
Research
2
Theorie
2
Theory
2
Trend
2
more ...
less ...
Online availability
All
Undetermined
7
Free
1
Type of publication
All
Article
35
Type of publication (narrower categories)
All
Aufsatz im Buch
29
Book section
29
Article in journal
6
Aufsatz in Zeitschrift
6
Language
All
English
27
German
8
Author
All
Bauer, Hans H.
3
Katona, Zsolt
3
Rodgers, Shelly
3
Sajad Rezaei
3
Thorson, Esther
3
Gordon, Brett R.
2
Jerath, Kinshuk
2
Narayanan, Sridhar
2
Neumann, Marcus M.
2
Reichardt, Tina
2
Shin, Jiwoong
2
Wilbur, Kenneth C.
2
Angulo-Ruiz, Fernando
1
Baek, Tae Hyun
1
Bensberg, Frank
1
Bryant, Melchior D.
1
Chew, Hong Wee
1
Chintagunta, Pradeep K.
1
Costello, John P.
1
Daugherty, Terry
1
Dirks, Thorsten
1
Djuric, Vanja
1
Drennan, Judy
1
Duff, Brittany R. L.
1
Gambino, Andrew
1
Gu Manli
1
Ha, Louisa
1
Huang, Yanliu
1
Huh, Jisu
1
Hui, Sam K.
1
Inman, Jeffrey
1
Jung, Jae Min
1
Kalwani, Manohar U.
1
Kelly, Louise
1
Kerr, Gayle
1
Kim, Jinyoung
1
Lamberton, Cait
1
Link, Jörg
1
Lombard, Matthew
1
Lutchyn, Yuliya
1
more ...
less ...
Published in...
All
Apps management and e-commerce transactions in real-time
Digital advertising : theory and research
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
Journal of marketing
SpringerLink / Bücher
20
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Journal of retailing and consumer services
14
Springer eBook Collection / Business and Economics
13
Journal of business research : JBR
12
International journal of internet marketing and advertising : IJIMA
11
Journal of advertising research
10
Gabler Edition Wissenschaft
9
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
8
Handbook of research on mobile marketing management
8
Internet-Marketing : marktorientiertes E-Business in Deutschland und den USA
8
Journal of Research in Interactive Marketing
8
Psychology & marketing
7
Reihe Electronic Commerce
6
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
5
Business horizons
5
Journal of marketing research
5
Journal of promotion management : JPM
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
4
Developing successful global strategies for marketing luxury brands
4
Electronic Services
4
Europäische Hochschulschriften / 5
4
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
4
International journal of electronic marketing and retailing : IJEMR
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of promotion management : innovations in planning and applied research
4
Marketing : ZFP ; journal of research and management
4
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
4
Wirtschaftswissenschaft
4
Working paper / National Bureau of Economic Research, Inc.
4
Young consumers : insight and ideas for responsible marketers
4
Asia Pacific journal of marketing and logistics
3
Ausgewählte Studien des ECC-Handel
3
more ...
less ...
Source
All
ECONIS (ZBW)
35
Showing
1
-
10
of
35
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Social media, influencers, and adoption of an eco-friendly product : field experiment evidence from rural China
Zhang, Wanqing
;
Chintagunta, Pradeep K.
;
Kalwani, Manohar U.
- In:
Journal of marketing
85
(
2021
)
3
,
pp. 10-27
Persistent link: https://www.econbiz.de/10012522216
Saved in:
2
Inefficiencies in digital advertising markets
Gordon, Brett R.
;
Jerath, Kinshuk
;
Katona, Zsolt
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 7-25
Persistent link: https://www.econbiz.de/10012391401
Saved in:
3
Commentary: "half my digital advertising is wasted..."
Pritchard, Marc
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 26-29
Persistent link: https://www.econbiz.de/10012391402
Saved in:
4
A thematic exploration of digital, social media, and
mobile
marketing
: research evolution from 2000 to 2015 and an agenda for future inquiry
Lamberton, Cait
;
Stephen, Andrew T.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 146-172
Persistent link: https://www.econbiz.de/10011621587
Saved in:
5
Essential of apps marketing implementation and e-commerce strategies : apps users' decision-making process
Sajad Rezaei
;
Chew, Hong Wee
;
Naser Valaei
- In:
Apps management and e-commerce transactions in real-time
,
(pp. 141-158)
.
2017
Persistent link: https://www.econbiz.de/10011690465
Saved in:
6
Antecedents of apps channel selection : a research proposal
Muthukumaran, Mark Arjun
;
Sajad Rezaei
;
Yoke Moi Oh
;
Gu …
- In:
Apps management and e-commerce transactions in real-time
,
(pp. 252-273)
.
2017
Persistent link: https://www.econbiz.de/10011690506
Saved in:
7
Value and risk : dual pillars of apps usefulness
Manli, Gu
;
Sajad Rezaei
- In:
Apps management and e-commerce transactions in real-time
,
(pp. 274-292)
.
2017
Persistent link: https://www.econbiz.de/10011690508
Saved in:
8
Revisiting the interactive advertising model (IAM) after 15 years : an analysis of impact and implications
Rodgers, Shelly
;
Ouyang, Sifan
;
Thorson, Esther
- In:
Digital advertising : theory and research
,
(pp. 3-18)
.
2017
Persistent link: https://www.econbiz.de/10011645994
Saved in:
9
Network advertising model (NAM)
Thorson, Esther
;
Rodgers, Shelly
- In:
Digital advertising : theory and research
,
(pp. 19-30)
.
2017
Persistent link: https://www.econbiz.de/10011646045
Saved in:
10
Trends and opportunities for digital advertising research : a content analysis of advertising age, 2000-2015
Tham, Samuel
;
Rodgers, Shelly
;
Thorson, Esther
- In:
Digital advertising : theory and research
,
(pp. 31-44)
.
2017
Persistent link: https://www.econbiz.de/10011646100
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->