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~isPartOf:"Apps management and e-commerce transactions in real-time"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"The IUP journal of marketing management : IJMM"
~subject:"China"
~subject:"Markenimage"
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Search: subject:"Fashion"
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China
Markenimage
Fashion
78
Mode
78
Consumer behaviour
54
Konsumentenverhalten
54
Luxury goods
29
Luxusgüter
29
Textile distribution
22
Textilhandel
22
Brand management
21
Markenführung
21
Bekleidungsindustrie
17
Brand image
17
Clothing industry
17
Sustainability
13
Nachhaltigkeit
12
Marketing management
11
Marketingmanagement
11
Social Web
11
Social web
11
Beziehungsmarketing
10
Relationship marketing
10
Einzelhandel
9
Retail trade
9
Internet marketing
7
Online retailing
7
Online-Handel
7
Online-Marketing
7
Bekleidung
6
Clothing
6
Corporate Social Responsibility
6
Corporate social responsibility
6
Cultural identity
5
Customer value
5
Fashion industry
5
Kulturelle Identität
5
Kundenwert
5
Social status
5
Sozialer Status
5
Brand
4
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Kim, Kyung Hoon
2
Moon, Hakil
2
Aiello, Gaetano
1
Chang, Hua
1
Chen, Jia
1
Cheong, Edith
1
Ekinci, Yuksel
1
Gentina, Elodie
1
Hong, JungHwa
1
Hulland, John
1
Im, Hyunjoo
1
Japutra, Arnold
1
Jung, Jaesuk
1
Kambele, Zephaniah
1
Kim, Hye-yŏng
1
Kim, Sang Jin
1
Kim, Soyoung
1
Ko, Eunju
1
Lee, Chang Han
1
Li, Guofeng
1
Li, Guoxin
1
Li, Wenjing
1
Liang, Xiaoning
1
Liu, Sindy
1
Lowrey, Tina M.
1
Ma, Jieqiong
1
Mainolfi, Giada
1
Meng, Yan
1
Miller, Karen W.
1
Mills, Michael K.
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Molinillo, Sebastian
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Moore, Christopher
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Pareek, Ashish
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Park, Minjung
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Perry, Patsy
1
Phan, Michel Cao Tuan
1
Phau, Ian
1
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Apps management and e-commerce transactions in real-time
Journal of business research : JBR
Journal of international consumer marketing
The IUP journal of marketing management : IJMM
Journal of fashion marketing and management
29
Journal of retailing and consumer services
15
Journal of global fashion marketing : JGfM
9
Cogent business & management
6
The journal of brand management : an international journal
6
International journal of business and globalisation : IJBG
5
Psychology & marketing
5
Asia Pacific journal of marketing and logistics
4
Springer eBook Collection
4
The journal of product & brand management
4
International journal of advertising : the review of marketing communications
3
International journal of consumer studies
3
Journal of Islamic marketing
3
Qualitative market research : an international journal
3
The international review of retail, distribution and consumer research
3
Young consumers : insight and ideas for responsible marketers
3
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
2
Gadjah Mada international journal of business
2
Global business review
2
Innovatives Markenmanagement
2
International marketing review
2
Journal of global marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of promotion management : JPM
2
Journal of promotion management : innovations in planning and applied research
2
Management : journal of contemporary management issues
2
Market : review for marketing theory and practice
2
Marketing : ZFP ; journal of research and management
2
Research
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Springer Series in Fashion Business
2
SpringerLink / Bücher
2
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
2
The journal of consumer marketing
2
ADVANCES IN CONSUMER RESEARCH
1
Asia-Pacific journal of business administration
1
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ECONIS (ZBW)
19
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19
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1
The influence of parasocial relationship in
fashion
web on customer equity
Yuan, Chun Lin
;
Moon, Hakil
;
Kim, Kyung Hoon
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 610-617
Persistent link: https://www.econbiz.de/10012544888
Saved in:
2
Consumer brand curation on social shopping sites
Weeks, Jessica Babin
;
Smith, Keith Marion
;
Hulland, John
- In:
Journal of business research : JBR
133
(
2021
),
pp. 399-408
Persistent link: https://www.econbiz.de/10012590302
Saved in:
3
Exploring materialistic bandwagon behaviour in online
fashion
consumption : a survey of Chinese luxury consumers
Mainolfi, Giada
- In:
Journal of business research : JBR
120
(
2020
),
pp. 286-293
Persistent link: https://www.econbiz.de/10012417130
Saved in:
4
Sustainable marketing activities of traditional
fashion
market and brand loyalty
Jung, Jaesuk
;
Kim, Sang Jin
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
120
(
2020
),
pp. 294-301
Persistent link: https://www.econbiz.de/10012417131
Saved in:
5
A cross validation of consumer-based brand equity models : driving customer equity in retail brands
Çifci, Sertaç
;
Ekinci, Yuksel
;
Whyatt, Georgina
; …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3740-3747
Persistent link: https://www.econbiz.de/10011515251
Saved in:
6
The effect of religious commitment and global identity on purchase intention of luxury
fashion
products : a cross-cultural study
Ma, Jieqiong
;
Hong, JungHwa
;
Yoo, Boonghee
;
Yang, Jie
- In:
Journal of business research : JBR
137
(
2021
),
pp. 244-254
Persistent link: https://www.econbiz.de/10012665711
Saved in:
7
How counterfeit dominance affects luxury
fashion
brand owners' perceptions : a cross-cultural examination
Song, Lei
;
Meng, Yan
;
Chang, Hua
;
Li, Wenjing
;
Tan, Kang
- In:
Journal of business research : JBR
130
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012544757
Saved in:
8
"You are too friendly!" : the negative effects of social media marketing on value perceptions of luxury
fashion
brands
Park, Minjung
;
Im, Hyunjoo
;
Kim, Hye-yŏng
- In:
Journal of business research : JBR
117
(
2020
),
pp. 529-542
Persistent link: https://www.econbiz.de/10012287964
Saved in:
9
Fashion
cewebrity involvement in new product development : scale development and an empirical study
Zhang, Hao
;
Liang, Xiaoning
;
Moon, Hakil
- In:
Journal of business research : JBR
120
(
2020
),
pp. 321-329
Persistent link: https://www.econbiz.de/10012417134
Saved in:
10
The standardization-localization dilemma of brand communications for luxury
fashion
retailers' internationalization into China
Liu, Sindy
;
Perry, Patsy
;
Moore, Christopher
;
Warnaby, Gary
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 357-364
Persistent link: https://www.econbiz.de/10011417742
Saved in:
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