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~isPartOf:"Apps management and e-commerce transactions in real-time"
~isPartOf:"Journal of global fashion marketing : JGfM"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"The IUP journal of marketing management : IJMM"
~subject:"China"
~subject:"Markenimage"
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China
Markenimage
Fashion
68
Mode
68
Consumer behaviour
43
Konsumentenverhalten
43
Bekleidungsindustrie
34
Clothing industry
34
Brand management
24
Luxury goods
24
Luxusgüter
24
Markenführung
24
Textile distribution
19
Textilhandel
19
Brand image
13
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10
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7
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Film industry
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Filmwirtschaft
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fashion marketing
6
fashion
5
Advertising effects
4
Bekleidung
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Chen, Jia
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Cheong, Edith
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Cho, Eunjoo
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Dasmi, Costanza
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Du, Bo
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Faheem Uddin Syed
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Apps management and e-commerce transactions in real-time
Journal of global fashion marketing : JGfM
Journal of international consumer marketing
The IUP journal of marketing management : IJMM
Journal of fashion marketing and management
29
Journal of retailing and consumer services
15
Journal of business research : JBR
14
Cogent business & management
6
The journal of brand management : an international journal
6
International journal of business and globalisation : IJBG
5
Psychology & marketing
5
Asia Pacific journal of marketing and logistics
4
Springer eBook Collection
4
The journal of product & brand management
4
International journal of advertising : the review of marketing communications
3
International journal of consumer studies
3
Journal of Islamic marketing
3
Qualitative market research : an international journal
3
The international review of retail, distribution and consumer research
3
Young consumers : insight and ideas for responsible marketers
3
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
2
Gadjah Mada international journal of business
2
Global business review
2
Innovatives Markenmanagement
2
International marketing review
2
Journal of global marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of promotion management : JPM
2
Journal of promotion management : innovations in planning and applied research
2
Management : journal of contemporary management issues
2
Market : review for marketing theory and practice
2
Marketing : ZFP ; journal of research and management
2
Research
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Springer Series in Fashion Business
2
SpringerLink / Bücher
2
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
2
The journal of consumer marketing
2
ADVANCES IN CONSUMER RESEARCH
1
Asia-Pacific journal of business administration
1
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ECONIS (ZBW)
14
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14
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date (oldest first)
1
Why
fashion
brands enter the metaverse : exploring the motivations of fast
fashion
and luxury
fashion
brands
Kniazeva, Maria
;
Aiello, Gaetano
;
Dasmi, Costanza
; …
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
1
,
pp. 62-89
Persistent link: https://www.econbiz.de/10014529954
Saved in:
2
"I like to buy pre-owned luxury
fashion
products" : understanding online second-hand luxury
fashion
shopping motivations and perceived value of young adult consumers
Aycock, Murphy
;
Cho, Eunjoo
;
Kim, Kyuree
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
3
,
pp. 327-349
Persistent link: https://www.econbiz.de/10014291567
Saved in:
3
Art-derived designs promote the inconspicuous consumption of
fashion
bags
Wang, Manqian
;
Kim, Eunyoung
;
Du, Bo
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
3
,
pp. 263-278
Persistent link: https://www.econbiz.de/10014291553
Saved in:
4
Brand equity effects on financial performance in Japanese
fashion
market : applying complexity theory via fsQCA
Miao, Miao
;
Go, I
;
Ikeda, Kayo
;
Numata, Hideho
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
1
,
pp. 30-43
Persistent link: https://www.econbiz.de/10012803172
Saved in:
5
The strengths of
fashion
film series : the effects on character empathy and brand anthropomorphism
Lim, Heejin An
;
Im, Hyunjoo
;
Lee, Garim
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
4
,
pp. 289-303
Persistent link: https://www.econbiz.de/10013410693
Saved in:
6
Handmade virtual messages to promote foreign
fashion
brands in Instagram
Macías-Mañas, María Dolores
;
Vila-López, Natalia
; …
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
2
,
pp. 221-234
Persistent link: https://www.econbiz.de/10014530026
Saved in:
7
Branded there, made here? : how country equity influences
fashion
product consumers in China
Shen, Dong
;
Liu, Feng
;
Richards, Joseph
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
4
,
pp. 291-308
Persistent link: https://www.econbiz.de/10012627129
Saved in:
8
The effects of political ideology and brand familiarity on conspicuous consumption of
fashion
products
Hewage, Ganga S. Urumutta
;
Klucarova, Sona
;
Boman, Laura
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
4
,
pp. 343-358
Persistent link: https://www.econbiz.de/10012627133
Saved in:
9
The impact of inclusive
fashion
advertising with plus-size models on female consumers : the mediating role of brand warmth
Joo, Bo Ra
;
Wu, Juanjuan
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
3
,
pp. 260-273
Persistent link: https://www.econbiz.de/10012584784
Saved in:
10
The impact of website designing factors on online purchase intention : evidence from
fashion
brands
Rubab, Nida
;
Shoukat, Shameem
;
Shaheen, Muhammad
; …
- In:
The IUP journal of marketing management : IJMM
17
(
2018
)
1
,
pp. 53-72
Persistent link: https://www.econbiz.de/10012113763
Saved in:
1
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