//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Arbeitspapier / Justus-Liebig-Universität Gießen, Lehrstuhl für Internationale Unternehmungen und Unternehmenszusammenschlüsse"
~isPartOf:"International marketing review"
~subject:"Deutschland"
~subject:"EU countries"
~subject:"Globalisierung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"International marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Deutschland
EU countries
Globalisierung
International marketing
142
Internationales Marketing
134
Consumer behaviour
47
Konsumentenverhalten
47
Brand management
26
Markenführung
26
Marketing management
26
Marketingmanagement
26
Multinationales Unternehmen
26
Transnational corporation
26
Brand image
23
Markenimage
23
Cultural identity
18
Firm performance
18
Kulturelle Identität
18
Unternehmenserfolg
18
Welt
18
World
18
Globalization
17
International market entry
17
Internationaler Markteintritt
17
Designation of origin
16
Herkunftsbezeichnung
16
Emerging economies
13
Schwellenländer
13
KMU
12
Marketing
12
SME
12
Strategic management
12
Strategisches Management
12
Bibliometrics
11
Bibliometrie
11
National culture
10
Nationalkultur
10
Resource-based view
10
Ressourcenorientierter Ansatz
10
Cross-cultural management
9
Interkulturelles Management
9
Export
8
more ...
less ...
Online availability
All
Undetermined
12
Type of publication
All
Article
20
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
20
Aufsatz in Zeitschrift
20
Graue Literatur
2
Non-commercial literature
2
Language
All
English
20
German
2
Author
All
Pausenberger, Ehrenfried
2
Shoham, Aviv
2
Tarba, Shlomo Yedidia
2
Wang, Cheng Lu
2
Abimbola, Temi
1
Ahammad, Mohammad F.
1
Ahmed, Farhad Uddin
1
Barua, Maria E.
1
Bhattacharjee, Debashree Roy
1
Bortoluzzi, Guido
1
Bustinza, Oscar F.
1
Cabanelas, Pablo
1
Calleja-Blanco, Jonathan
1
Ceren, Altuntaş Vural
1
Chebbi, Hela
1
Chiarvesio, Maria
1
Chung, Henry F. L.
1
Cleveland, Mark
1
Cooper, Cary
1
De Meulenaer, Sarah
1
Dens, Nathalie
1
Di Maria, Eleonora
1
Diamantopoulos, Adamantios
1
Diez-Martin, Francisco
1
Efrat, Kalanit
1
Ghanem, Salma
1
Gnizy, Itzhak
1
Hadjimarcou, John
1
He, Jiaxun
1
Herz, Marc
1
Hoque, Mohammad Tayeenul
1
Huang, Pei-how
1
Ibrahim, Fahad
1
Jean, Ruey-jer Bryan
1
Jimeneu, Fernando R.
1
Kocak, Akin
1
Koschate-Fischer, Nicole
1
Kuanr, Abhisek
1
Laroche, Michel
1
Liu, Yipeng
1
more ...
less ...
Published in...
All
Arbeitspapier / Justus-Liebig-Universität Gießen, Lehrstuhl für Internationale Unternehmungen und Unternehmenszusammenschlüsse
International marketing review
Europäische Hochschulschriften / 5
26
Journal of international marketing
23
Journal of business research : JBR
21
Journal of global marketing
20
SpringerLink / Bücher
14
Schriftenreihe Hochschulmarketing
10
Journal of euromarketing
9
Journal of international consumer marketing
8
Management international review : mir ; journal of international business
7
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
6
Hamburger Schriften zur Marketingforschung
6
Innovatives Markenmanagement
6
Internationalisierung industrieller Dienstleistungen : Leitfaden und Instrumente zur Planung des Internationalisierungserfolges
6
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
6
Effects of globalization on the firm
5
European journal of marketing : EJM
5
IGCC market reports
5
Journal of world business : JWB
5
Neue betriebswirtschaftliche Forschung : Nbf
5
Berichte aus der Betriebswirtschaft
4
Gabler Edition Wissenschaft
4
Gabler-Lehrbuch
4
International business review : the official journal of the European International Business Academy
4
International journal of business and globalisation : IJBG
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
International marketing ; Vol. 2
4
Internationalisierung von Vertrieb und Handel
4
Journal of international entrepreneurship
4
Marketing in the new global order : challenges and opportunities
4
Springer eBook Collection
4
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
4
The global market : developing a strategy to manage across borders
4
mir-Edition
4
Administrative Sciences : open access journal
3
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
Asia Pacific journal of marketing and logistics
3
Beiträge der Hochschule Pforzheim
3
Best practices in international marketing
3
Consumption culture in Europe : insight into the beverage industry
3
more ...
less ...
Source
All
ECONIS (ZBW)
22
Showing
1
-
10
of
22
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Innovation and commercialisation : the role of the international dynamic marketing capability in Malaysian international entrepreneurial firms
Mostafiz, Md Imtiaz
;
Ahmed, Farhad Uddin
;
Ibrahim, Fahad
; …
- In:
International marketing review
41
(
2024
)
1
,
pp. 199-236
Persistent link: https://www.econbiz.de/10014524782
Saved in:
2
How can companies boost legitimacy in international markets? : a dynamic marketing capabilities approach
Rivero-Gutierrez, Lourdes
;
Cabanelas, Pablo
; …
- In:
International marketing review
41
(
2024
)
1
,
pp. 273-301
Persistent link: https://www.econbiz.de/10014524786
Saved in:
3
Exploring the influence of hybrid product-service offerings on firm internationalization strategies : an international perspective
Liu, Yipeng
;
Bustinza, Oscar F.
;
Vendrell-Herrero, Ferran
; …
- In:
International marketing review
40
(
2023
)
4
,
pp. 549-560
Persistent link: https://www.econbiz.de/10014469928
Saved in:
4
The link between advanced servitization, global distribution channels and the longitudinal performance of sales in international markets
Shleha, Waleed
;
Vaillant, Yancy
;
Calleja-Blanco, Jonathan
- In:
International marketing review
40
(
2023
)
4
,
pp. 718-738
Persistent link: https://www.econbiz.de/10014469951
Saved in:
5
How does self-congruity foster customer engagement with global brands? : Examining the roles of psychological ownership and global connectedness
Bhattacharjee, Debashree Roy
;
Kuanr, Abhisek
;
Malhotra, …
- In:
International marketing review
40
(
2023
)
6
,
pp. 1480-1508
Persistent link: https://www.econbiz.de/10014470393
Saved in:
6
Global consumer culture and national identity as drivers of materialism : an international study of convergence and divergence
Cleveland, Mark
;
Papadopoulos, Nicolas G.
;
Laroche, Michel
- In:
International marketing review
39
(
2022
)
2
,
pp. 207-241
Persistent link: https://www.econbiz.de/10013396173
Saved in:
7
Eyes open and hands on : market knowledge and marketing capabilities in export markets
Hoque, Mohammad Tayeenul
;
Ahammad, Mohammad F.
;
Tzokas, …
- In:
International marketing review
39
(
2022
)
3
,
pp. 431-462
Persistent link: https://www.econbiz.de/10013396265
Saved in:
8
How global brands incorporating local cultural elements increase consumer purchase likelihood : an empirical study in China
He, Jiaxun
;
Wang, Cheng Lu
- In:
International marketing review
34
(
2017
)
4
,
pp. 463-479
Persistent link: https://www.econbiz.de/10011760480
Saved in:
9
Multi-country collaborative innovation in the internationalisation process
Chebbi, Hela
;
Yahiaoui, Dorra
;
Thrassou, Alkis
- In:
International marketing review
34
(
2017
)
1
,
pp. 109-137
Persistent link: https://www.econbiz.de/10011673761
Saved in:
10
The EU as superordinate brand origin : an entitativity perspective
Diamantopoulos, Adamantios
;
Herz, Marc
; …
- In:
International marketing review
34
(
2017
)
2
,
pp. 183-205
Persistent link: https://www.econbiz.de/10011673989
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->