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~isPartOf:"Arbeitspapier / Justus-Liebig-Universität Gießen, Lehrstuhl für Internationale Unternehmungen und Unternehmenszusammenschlüsse"
~isPartOf:"International marketing review"
~subject:"Deutschland"
~subject:"EU countries"
~subject:"Welt"
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International marketing
142
Internationales Marketing
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Oh, Chang Hoon
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Park, Byung Il
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Arbeitspapier / Justus-Liebig-Universität Gießen, Lehrstuhl für Internationale Unternehmungen und Unternehmenszusammenschlüsse
International marketing review
Europäische Hochschulschriften / 5
30
Journal of global marketing
23
Journal of international marketing
19
Journal of business research : JBR
16
SpringerLink / Bücher
16
Schriftenreihe Hochschulmarketing
11
Journal of euromarketing
9
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
8
Berichte aus der Betriebswirtschaft
6
Hamburger Schriften zur Marketingforschung
6
Innovatives Markenmanagement
6
Internationalisierung industrieller Dienstleistungen : Leitfaden und Instrumente zur Planung des Internationalisierungserfolges
6
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
6
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
5
Gabler Edition Wissenschaft
5
Handbook of research in international marketing
5
IGCC market reports
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International marketing ; Vol. 2
5
Internationalisierung von Vertrieb und Handel
5
Journal of international consumer marketing
5
Neue betriebswirtschaftliche Forschung : Nbf
5
Springer eBook Collection
5
The SAGE handbook of international marketing
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Best practices in international marketing
4
DUV / Wirtschaftswissenschaft
4
Gabler-Lehrbuch
4
Management international review : mir ; journal of international business
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Schriften zu Marketing und Management
4
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
4
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
4
mir-Edition
4
Consumption culture in Europe : insight into the beverage industry
3
Cross-cultural and critical perspectives on brands
3
DUV : Wirtschaftswissenschaft
3
Dresdner Beiträge zur Betriebswirtschaftslehre
3
European journal of international management : EJIM
3
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ECONIS (ZBW)
23
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1
Innovation and commercialisation : the role of the international dynamic marketing capability in Malaysian international entrepreneurial firms
Mostafiz, Md Imtiaz
;
Ahmed, Farhad Uddin
;
Ibrahim, Fahad
; …
- In:
International marketing review
41
(
2024
)
1
,
pp. 199-236
Persistent link: https://www.econbiz.de/10014524782
Saved in:
2
Special issue: International dynamic marketing capabilities
Pfajfar, Gregor
(
ed.
);
Mitręga, Maciej
(
ed.
); …
-
2024
Persistent link: https://www.econbiz.de/10014524763
Saved in:
3
Effective marketing strategies for global FMCG brands during COVID-19 pandemic crisis
Niros, Meletios I.
;
Niros, Angelica
;
Pollalis, Yannis
; …
- In:
International marketing review
40
(
2023
)
5
,
pp. 1012-1034
Persistent link: https://www.econbiz.de/10014470105
Saved in:
4
Global consumer culture and national identity as drivers of materialism : an international study of convergence and divergence
Cleveland, Mark
;
Papadopoulos, Nicolas G.
;
Laroche, Michel
- In:
International marketing review
39
(
2022
)
2
,
pp. 207-241
Persistent link: https://www.econbiz.de/10013396173
Saved in:
5
Special issue: emerging challenges in international marketing knowledge management
Del Giudice, Manlio
(
ed.
);
Vrontis, Demetris
(
ed.
); …
-
2022
Persistent link: https://www.econbiz.de/10013396188
Saved in:
6
Charting research on international luxury marketing : where are we now and where should we go next?
Veloutsou, Cleopatra
;
Christodoulides, George
;
Guzman, …
- In:
International marketing review
39
(
2022
)
2
,
pp. 371-394
Persistent link: https://www.econbiz.de/10013396202
Saved in:
7
Comparing dimensions of national culture for secondary analysis of consumer behavior data of different countries
Mooij, Marieke K. de
- In:
International marketing review
34
(
2017
)
3
,
pp. 444-456
Persistent link: https://www.econbiz.de/10011709279
Saved in:
8
Invariant effect of individual cultural orientations : an application of CVSCALE
Yoo, Boonghee
;
Shin, Geon-Cheol
- In:
International marketing review
34
(
2017
)
6
,
pp. 735-759
Persistent link: https://www.econbiz.de/10011799777
Saved in:
9
Multi-country collaborative innovation in the internationalisation process
Chebbi, Hela
;
Yahiaoui, Dorra
;
Thrassou, Alkis
- In:
International marketing review
34
(
2017
)
1
,
pp. 109-137
Persistent link: https://www.econbiz.de/10011673761
Saved in:
10
The EU as superordinate brand origin : an entitativity perspective
Diamantopoulos, Adamantios
;
Herz, Marc
; …
- In:
International marketing review
34
(
2017
)
2
,
pp. 183-205
Persistent link: https://www.econbiz.de/10011673989
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