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~isPartOf:"Arbeitspapier Nr. ... der Forschungsgruppe Integriertes Erdgas-Marketing"
~isPartOf:"Luxury marketing : a challenge for theory and practice"
~isPartOf:"The Oxford handbook of luxury business"
~language:"eng"
~subject:"Germany"
~subject:"Luxusgüter"
~subject:"Mehrgleisiger Vertrieb"
~subject:"Wine industry"
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Luxusgüter
Mehrgleisiger Vertrieb
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Wiedmann, Klaus-Peter
7
Hennigs, Nadine
5
Klarmann, Christiane
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Aiello, Gaetano
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Behrens, Stefan
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Donvito, Raffaele
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Godey, Bruno
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Arbeitspapier Nr. ... der Forschungsgruppe Integriertes Erdgas-Marketing
Luxury marketing : a challenge for theory and practice
The Oxford handbook of luxury business
The journal of brand management : an international journal
4
The journal of product & brand management
3
Corporate reputation review : an international journal
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
Psychology & marketing
2
International journal of retail & distribution management
1
Journal of business research : JBR
1
Journal of customer behaviour
1
Journal of fashion marketing and management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
SpringerLink / Bücher
1
The journal of consumer marketing
1
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ECONIS (ZBW)
7
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1
Consumers' perceptions and evaluations of luxury and luxury brands
Wiedmann, Klaus-Peter
- In:
The Oxford handbook of luxury business
,
(pp. 287-308)
.
2022
Persistent link: https://www.econbiz.de/10013273938
Saved in:
2
Wine as luxury experience : a taxonomy of consumers based on best-worst scaling
Behrens, Stefan
;
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 395-416)
.
2013
Persistent link: https://www.econbiz.de/10009667665
Saved in:
3
Managing the value of luxury : the effect of brand luxury perception on brand strength
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Schmidt, Steffen
; …
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 341-357)
.
2013
Persistent link: https://www.econbiz.de/10009667668
Saved in:
4
Luxury longing and counterfeit complicity : a consumer typology based on the perception of luxury value and counterfeit risk
Klarmann, Christiane
;
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 261-277)
.
2013
Persistent link: https://www.econbiz.de/10009667672
Saved in:
5
Consumer value perception of luxury goods : a cross-cultural and cross-industry comparison
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Klarmann, Christiane
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 77-99)
.
2013
Persistent link: https://www.econbiz.de/10009667683
Saved in:
6
An intercultural comparison of the perception of luxury by young consumers
Godey, Bruno
;
Pederzoli, Daniele
;
Aiello, Gaetano
; …
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 57-76)
.
2013
Persistent link: https://www.econbiz.de/10009667684
Saved in:
7
Placing luxury marketing on the research agenda not only for the sake of luxury : an introduction
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 1-17)
.
2013
Persistent link: https://www.econbiz.de/10009667687
Saved in:
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