An intercultural comparison of the perception of luxury by young consumers
Year of publication: |
2013
|
---|---|
Authors: | Godey, Bruno ; Pederzoli, Daniele ; Aiello, Gaetano ; Donvito, Raffaele ; Wiedmann, Klaus-Peter |
Published in: |
Luxury marketing : a challenge for theory and practice. - Wiesbaden : Springer Gabler, ISBN 3-8349-4398-3. - 2013, p. 57-76
|
Subject: | Luxusgüter | Luxury goods | Wahrnehmung | Perception | Studierende | Students | Vergleich | Comparison | EU-Staaten | EU countries | Ostasien | East Asia | USA | United States |
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