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~isPartOf:"Are you ready? : preparing for international operations"
~isPartOf:"Competitiveness review : CR"
~isPartOf:"Journal of business ethics : JBE"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Qualitative market research : an international journal"
~isPartOf:"Springer eBook Collection"
~isPartOf:"The journal of brand management : an international journal"
~language:"eng"
~person:"Martin, Drew"
~person:"Melewar, T. C."
~person:"Richard, Marie-Odile"
~person:"Seo, Yuri"
~person:"Septianto, Felix"
~person:"Vrontis, Demetris"
~subject:"Consumer behaviour"
~subject:"Destination management"
~subject:"Strategic management"
~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
Destination management
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Konsumentenverhalten
56
Brand management
30
Markenführung
30
Brand image
18
Markenimage
18
Corporate reputation
16
Firmenimage
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Emotion
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Luxury goods
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Martin, Drew
Melewar, T. C.
Richard, Marie-Odile
Seo, Yuri
Septianto, Felix
Vrontis, Demetris
Laroche, Michel
29
Ko, Eunju
23
Valette-Florence, Pierre
17
Cleveland, Mark
16
Diamantopoulos, Adamantios
14
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13
Filieri, Raffaele
13
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12
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10
Dwivedi, Yogesh Kumar
10
Kukar-Kinney, Monika
10
Phau, Ian
10
Veloutsou, Cleopatra
10
Wiedmann, Klaus-Peter
10
Brenes, Esteban R.
9
Chebat, Jean-Charles
9
Foroudi, Pantea
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Are you ready? : preparing for international operations
Competitiveness review : CR
Journal of business ethics : JBE
Journal of business ethics : JOBE
Journal of business research : JBR
Qualitative market research : an international journal
Springer eBook Collection
The journal of brand management : an international journal
Journal of retailing and consumer services
20
Global business & economics review
5
International studies of management and organization
5
Journal for global business advancement : JGBA
5
Asia Pacific journal of marketing and logistics
4
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Journal of promotion management : JPM
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Journal of transnational management : the official journal of the International Management Development Association
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
The marketing review
4
World review of entrepreneurship, management and sustainable development
4
European journal of marketing
3
International marketing review
3
Journal of advertising
3
Journal of consumer behaviour : an international research review
3
Marketing letters : a journal of research in marketing
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Psychology & marketing
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Technological forecasting & social change : an international journal
3
Australasian marketing journal
2
Corporate reputation review
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European journal of marketing : EJM
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of technology marketing : IJTMkt
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Journal of global marketing
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Journal of marketing management : MM
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Marketing intelligence & planning
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The journal of consumer marketing
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Tourism management : research, policies, practice
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Asia-Pacific journal of business administration
1
Australian journal of management
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Business ethics, the environment & responsibility
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Ekonomski pregled
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EuroMed journal of business
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ECONIS (ZBW)
66
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1
Can salespersons help firms overcome brand image crisis? : role of facial appearance
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Vrontis, Demetris
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014550374
Saved in:
2
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
Saved in:
3
Self-construals and health communications : the persuasive roles of guilt and shame
Chan, Eugene Y.
;
Septianto, Felix
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014535965
Saved in:
4
Technology within cultures : segmenting the wired consumers in Canada, France, and the USA
Petrescu, Maria
;
Namin, Aidin
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014304139
Saved in:
5
Art infusion and functional theories of attitudes toward luxury brands : the mediating role of feelings of self-inauthenticity
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Mao, Wen
- In:
Journal of business research : JBR
150
(
2022
),
pp. 538-552
Persistent link: https://www.econbiz.de/10013365761
Saved in:
6
The effects of mixed emotional appeals in leveraging paradox brands
Xin, Benlu
;
Zhu, Chengfeng
;
Septianto, Felix
- In:
Journal of business research : JBR
153
(
2022
),
pp. 266-275
Persistent link: https://www.econbiz.de/10013534022
Saved in:
7
Examining the industrial buying behavior in Indian market : from behavior and cultural perspective for B2B buyers and suppliers
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of business research : JBR
151
(
2022
),
pp. 86-99
Persistent link: https://www.econbiz.de/10013459145
Saved in:
8
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
9
Guest editorial: reinterpreting competitive strategies in turbulent scenarios
Festa, Giuseppe
;
Rossi, Matteo
;
Vrontis, Demetris
- In:
Competitiveness review : CR
32
(
2022
)
3
,
pp. 277-281
Persistent link: https://www.econbiz.de/10013429375
Saved in:
10
Luxury customization and self-authenticity : implications for consumer wellbeing
Choi, Dayeon
;
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of business research : JBR
141
(
2022
),
pp. 243-252
Persistent link: https://www.econbiz.de/10013168058
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