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~isPartOf:"Are you ready? : preparing for international operations"
~isPartOf:"Competitiveness review : CR"
~isPartOf:"Journal of business ethics : JBE"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Qualitative market research : an international journal"
~isPartOf:"Springer eBook Collection"
~isPartOf:"The journal of brand management : an international journal"
~language:"eng"
~person:"Martin, Drew"
~person:"Richard, Marie-Odile"
~person:"Seo, Yuri"
~person:"Septianto, Felix"
~person:"Vrontis, Demetris"
~subject:"Consumer behaviour"
~subject:"Destination management"
~subject:"Markenführung"
~subject:"Strategic management"
~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
Destination management
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Konsumentenverhalten
47
Brand management
14
Emotion
13
Advertising effects
10
Internet marketing
10
Luxury goods
10
Luxusgüter
10
Online-Marketing
10
Werbewirkung
10
Advertising
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Martin, Drew
Richard, Marie-Odile
Seo, Yuri
Septianto, Felix
Vrontis, Demetris
Laroche, Michel
30
Ko, Eunju
24
Melewar, T. C.
23
Valette-Florence, Pierre
19
Merrilees, Bill
17
Cleveland, Mark
16
Gupta, Suraksha
16
Balmer, John M. T.
15
Foroudi, Pantea
15
Diamantopoulos, Adamantios
14
Bartikowski, Boris
13
Filieri, Raffaele
13
Dennis, Charles
12
Spielmann, Nathalie
12
Teng, Lefa
12
Veloutsou, Cleopatra
12
Iglesias, Oriol
11
Phau, Ian
11
Wiedmann, Klaus-Peter
11
Balaji, M. S.
10
Dwivedi, Yogesh Kumar
10
Kukar-Kinney, Monika
10
Merchant, Altaf
10
Powell, Shaun M.
10
Brenes, Esteban R.
9
Chebat, Jean-Charles
9
Christodoulides, George
9
Guzman, Francisco
9
Kim, Kyung Hoon
9
Lindgreen, Adam
9
Mattila, Anna S.
9
Miller, Dale
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Are you ready? : preparing for international operations
Competitiveness review : CR
Journal of business ethics : JBE
Journal of business ethics : JOBE
Journal of business research : JBR
Qualitative market research : an international journal
Springer eBook Collection
The journal of brand management : an international journal
Journal of retailing and consumer services
20
Global business & economics review
6
Journal for global business advancement : JGBA
6
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
5
Asia Pacific journal of marketing and logistics
4
International marketing review
4
Journal of advertising
4
Journal of transnational management : the official journal of the International Management Development Association
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
World review of entrepreneurship, management and sustainable development
4
European journal of marketing
3
Journal of consumer behaviour : an international research review
3
Journal of promotion management : JPM
3
Marketing letters : a journal of research in marketing
3
Psychology & marketing
3
The journal of services marketing
3
Australasian marketing journal
2
International journal of organizational analysis
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of technology marketing : IJTMkt
2
International studies of management and organization
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Journal of Asia Business Studies
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Journal of international management
2
Journal of marketing management : MM
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Technological forecasting & social change : an international journal
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The journal of consumer marketing
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The journal of product & brand management
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Tourism management : research, policies, practice
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Australian journal of management
1
Business ethics, the environment & responsibility
1
Ekonomski pregled
1
EuroMed journal of business
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European journal of cross-cultural competence and management
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European management journal
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International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
57
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1
Can salespersons help firms overcome brand image crisis? : role of facial appearance
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Vrontis, Demetris
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014550374
Saved in:
2
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
Saved in:
3
Self-construals and health communications : the persuasive roles of guilt and shame
Chan, Eugene Y.
;
Septianto, Felix
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014535965
Saved in:
4
Technology within cultures : segmenting the wired consumers in Canada, France, and the USA
Petrescu, Maria
;
Namin, Aidin
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014304139
Saved in:
5
Art infusion and functional theories of attitudes toward luxury brands : the mediating role of feelings of self-inauthenticity
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Mao, Wen
- In:
Journal of business research : JBR
150
(
2022
),
pp. 538-552
Persistent link: https://www.econbiz.de/10013365761
Saved in:
6
The effects of mixed emotional appeals in leveraging paradox brands
Xin, Benlu
;
Zhu, Chengfeng
;
Septianto, Felix
- In:
Journal of business research : JBR
153
(
2022
),
pp. 266-275
Persistent link: https://www.econbiz.de/10013534022
Saved in:
7
Examining the industrial buying behavior in Indian market : from behavior and cultural perspective for B2B buyers and suppliers
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of business research : JBR
151
(
2022
),
pp. 86-99
Persistent link: https://www.econbiz.de/10013459145
Saved in:
8
Guest editorial: reinterpreting competitive strategies in turbulent scenarios
Festa, Giuseppe
;
Rossi, Matteo
;
Vrontis, Demetris
- In:
Competitiveness review : CR
32
(
2022
)
3
,
pp. 277-281
Persistent link: https://www.econbiz.de/10013429375
Saved in:
9
Luxury customization and self-authenticity : implications for consumer wellbeing
Choi, Dayeon
;
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of business research : JBR
141
(
2022
),
pp. 243-252
Persistent link: https://www.econbiz.de/10013168058
Saved in:
10
Mainstreaming fashion rental consumption : a systematic and thematic review of literature
Jain, Ritu
;
Jain, Kokil
;
Behl, Abhishek
;
Pereira, Vijay
; …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1525-1539
Persistent link: https://www.econbiz.de/10013194485
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