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~isPartOf:"Asia Pacific business review"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"European journal of marketing"
~isPartOf:"International marketing review"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"The journal of consumer marketing"
~language:"eng"
~language:"spa"
~person:"Balabanis, George"
~person:"Beatty, Sharon E."
~person:"Chebat, Jean-Charles"
~person:"Cleveland, Mark"
~person:"Ko, Eunju"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~subject:"Consumer behaviour"
~subject:"Digitalisierung"
~subject:"Indien"
~subject:"Luxury goods"
~subject:"Social web"
~subject:"World"
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Consumer behaviour
Digitalisierung
Indien
Luxury goods
Social web
World
Konsumentenverhalten
102
Brand management
31
Markenführung
31
Luxusgüter
29
Relationship marketing
25
Beziehungsmarketing
24
Cultural identity
20
Kulturelle Identität
20
Fashion
19
Mode
19
Brand image
16
Markenimage
16
Globalization
15
Social Web
15
Bibliometrics
14
Bibliometrie
14
Brand
14
Globalisierung
14
Internet marketing
14
Markenartikel
14
Online-Marketing
14
Customer satisfaction
13
International marketing
13
Internationales Marketing
13
Kundenzufriedenheit
13
Einzelhandel
12
Retail trade
12
Marketing management
10
Marketingmanagement
10
Personality psychology
10
Persönlichkeitspsychologie
10
Dienstleistungsqualität
9
Digitization
9
Service quality
9
Welt
9
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111
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113
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113
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2
Konferenzbeitrag
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Balabanis, George
Beatty, Sharon E.
Chebat, Jean-Charles
Cleveland, Mark
Ko, Eunju
Paul, Justin
Roy, Sanjit
Seo, Yuri
Laroche, Michel
32
Diamantopoulos, Adamantios
18
Septianto, Felix
18
Pereira, Vijay
16
Valette-Florence, Pierre
15
Richard, Marie-Odile
14
Sharma, Piyush
14
Bartikowski, Boris
13
Dwivedi, Yogesh Kumar
13
Shukla, Paurav
13
Filieri, Raffaele
12
Kim, Kyung Hoon
12
Malik, Ashish
12
Teng, Lefa
12
Balaji, M. S.
11
Christodoulides, George
11
Veloutsou, Cleopatra
11
Wang, Cheng Lu
11
Guzman, Francisco
10
Huarng, Kun-Huang
10
Krishen, Anjala S.
10
Kukar-Kinney, Monika
10
Papadopoulos, Nicolas G.
10
Parida, Vinit
10
Behl, Abhishek
9
Liu, Martin J.
9
Martin, Drew
9
Mattila, Anna S.
9
Melewar, T. C.
9
Merchant, Altaf
9
Oghazi, Pejvak
9
Rana, Nripendra P.
9
Roy, Rajat
9
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Asia Pacific business review
Asia Pacific journal of marketing and logistics
European journal of marketing
International marketing review
Journal of business research : JBR
The journal of consumer marketing
Journal of retailing and consumer services
23
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
European management journal
6
International journal of consumer studies
6
Journal of strategic marketing
6
Psychology & marketing
6
Technological forecasting & social change : an international journal
6
International journal of advertising : the review of marketing communications
5
Journal of international marketing
5
Journal of marketing theory and practice
5
Journal of consumer behaviour : an international research review
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Business strategy and the environment
3
International business review : the official journal of the European International Business Academy
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of market research
3
Journal of retailing
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
European journal of marketing : EJM
2
International journal of Indian culture and business management
2
Journal of advertising
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business ethics : JBE
2
Journal of consumer behaviour
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of fashion marketing and management
2
Journal of international consumer marketing
2
Journal of marketing theory and practice : JMTP
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Qualitative market research : an international journal
2
Services marketing cases in emerging markets : an asian perspective
2
Small business economics : an international journal
2
Technovation : the international journal of technological innovation, entrepreneurship and technology management
2
The journal of services marketing
2
Advances in culture, tourism and hospitality research
1
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ECONIS (ZBW)
113
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91
Between the mass and the class : antecedents of the "bandwagon" luxury consumption behavior
Kastanakis, Minas N.
;
Balabanis, George
- In:
Journal of business research : JBR
65
(
2012
)
10
,
pp. 1399-1407
Persistent link: https://www.econbiz.de/10009620250
Saved in:
92
Consumer behavior and purchase intention for organic food
Paul, Justin
;
Rana, Jyoti
- In:
The journal of consumer marketing
29
(
2012
)
6
,
pp. 412-422
Persistent link: https://www.econbiz.de/10009681531
Saved in:
93
Do social media marketing activities enhance customer equity? : an empirical study of luxury fashion brand
Kim, Angella J.
;
Ko, Eunju
- In:
Journal of business research : JBR
65
(
2012
)
10
,
pp. 1480-1486
Persistent link: https://www.econbiz.de/10009620137
Saved in:
94
Fashion marketing of luxury brands : recent research issues and contributions
Ko, Eunju
;
Megehee, Carol M.
- In:
Journal of business research : JBR
65
(
2012
)
10
,
pp. 1395-1398
Persistent link: https://www.econbiz.de/10009620256
Saved in:
95
Global marketing segmentation usefulness in the sportswear industry
Ko, Eunju
;
Taylor, Charles Robert
;
Sung, Heewon
;
Lee, …
- In:
Journal of business research : JBR
65
(
2012
)
11
,
pp. 1565-1575
Persistent link: https://www.econbiz.de/10009681927
Saved in:
96
Increasing customer equity of luxury fashion brands through nurturing consumer attitude
Kim, Kyung Hoon
;
Ko, Eunju
;
Xu, Bing
;
Han, Yoosun
- In:
Journal of business research : JBR
65
(
2012
)
10
,
pp. 1495-1499
Persistent link: https://www.econbiz.de/10009620127
Saved in:
97
Special issue: Fashion marketing and consumption of luxury brands
Ko, Eunju
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009618386
Saved in:
98
Anticipating a service experience
Harrison, Mary P.
;
Beatty, Sharon E.
- In:
Journal of business research : JBR
64
(
2011
)
6
,
pp. 579-585
Persistent link: https://www.econbiz.de/10008988787
Saved in:
99
Cosmopolitanism, individual-level values and cultural-level values : a cross-cultural study
Cleveland, Mark
;
Erdoğan, Seçil
;
Arıkan, Gülay
; …
- In:
Journal of business research : JBR
64
(
2011
)
9
,
pp. 934-943
Persistent link: https://www.econbiz.de/10009241424
Saved in:
100
Emotions, store-environmental cues, store-choice criteria, and marketing outcomes
Walsh, Gianfranco
;
Shiu, Edward
;
Hassan, Louise M.
; …
- In:
Journal of business research : JBR
64
(
2011
)
7
,
pp. 737-744
Persistent link: https://www.econbiz.de/10009151701
Saved in:
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