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~isPartOf:"Asia Pacific business review"
~isPartOf:"Australasian marketing journal"
~isPartOf:"British journal of management"
~isPartOf:"International journal of Indian culture and business management"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing theory and practice"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Qualitative market research : an international journal"
~isPartOf:"Services marketing cases in emerging markets : an asian perspective"
~isPartOf:"The journal of consumer marketing"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Cleveland, Mark"
~person:"Kim, Kyung Hoon"
~person:"Kukar-Kinney, Monika"
~person:"Lunardo, Renaud"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~person:"Septianto, Felix"
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Globalization"
~subject:"Indien"
~subject:"Konsumentenverhalten"
~subject:"Online retailing"
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Brand management
Consumer behaviour
Globalization
Indien
Konsumentenverhalten
Online retailing
Markenführung
28
Relationship marketing
28
Beziehungsmarketing
27
Emotion
23
Brand image
17
Cultural identity
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Kulturelle Identität
17
Markenimage
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Einzelhandel
16
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Online-Handel
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Beatty, Sharon E.
Cleveland, Mark
Kim, Kyung Hoon
Kukar-Kinney, Monika
Lunardo, Renaud
Paul, Justin
Roy, Sanjit
Seo, Yuri
Septianto, Felix
Laroche, Michel
40
Dwivedi, Yogesh Kumar
31
Ko, Eunju
24
Park, Jungkun
23
Prentice, Catherine
21
Dennis, Charles
19
Thaichon, Park
19
Dhir, Amandeep
18
Pantano, Eleonora
18
Rana, Nripendra P.
18
Richard, Marie-Odile
18
Chebat, Jean-Charles
17
Melewar, T. C.
17
Sharma, Piyush
17
Diamantopoulos, Adamantios
16
Jebarajakirthy, Charles
16
Das, Gopal
15
Gupta, Suraksha
15
Pereira, Vijay
15
Phau, Ian
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Valette-Florence, Pierre
15
Foroudi, Pantea
14
Kaur, Puneet
13
Mortimer, Gary
13
Sands, Sean
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Talwar, Shalini
13
Balaji, M. S.
12
Bartikowski, Boris
12
Dawes, John
12
Gustafsson, Anders
12
Hollebeek, Linda D.
12
Japutra, Arnold
12
Klaus, Philipp
12
Lombart, Cindy
12
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Asia Pacific business review
Australasian marketing journal
British journal of management
International journal of Indian culture and business management
Journal of business research : JBR
Journal of marketing theory and practice
Journal of retailing and consumer services
Qualitative market research : an international journal
Services marketing cases in emerging markets : an asian perspective
The journal of consumer marketing
Psychology & marketing
11
Asia Pacific journal of marketing and logistics
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
International marketing review
8
Journal of strategic marketing
7
European management journal
6
Journal of advertising
6
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
5
European journal of marketing
5
International journal of consumer studies
5
Technological forecasting & social change : an international journal
5
International journal of market research
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of retailing
4
Journal of the Academy of Marketing Science
4
Business strategy and the environment
3
International business review : the official journal of the European International Business Academy
3
Journal of East-West business
3
Journal of consumer behaviour : an international research review
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of marketing theory and practice : JMTP
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Marketing letters : a journal of research in marketing
3
European journal of marketing : EJM
2
International journal of advertising : the review of marketing communications
2
International journal of hospitality management
2
Journal of business ethics : JBE
2
Journal of service research : JSR
2
Marketing intelligence & planning
2
The journal of services marketing
2
Thunderbird international business review
2
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ECONIS (ZBW)
137
Showing
1
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10
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137
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1
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
Saved in:
2
Self-construals and health communications : the persuasive roles of guilt and shame
Chan, Eugene Y.
;
Septianto, Felix
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014535965
Saved in:
3
Are two reasons better than one? : how natural and ethical appeals influence consumer preferences for clean meat
Septianto, Felix
;
Sung, Billy
;
Doung, Chien
;
Conroy, Denise
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014261181
Saved in:
4
Brexit or brand it? : the effects of attitude towards brexit and reshored brands on consumer purchase intention
Dey, Bidit Lal
;
Sharifah Faridah Syed Alwi
;
Babu, …
- In:
British journal of management
34
(
2023
)
3
,
pp. 1215-1237
Persistent link: https://www.econbiz.de/10014336272
Saved in:
5
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
Saved in:
6
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
7
How believing in brand conspiracies shapes relationships with brands
Lunardo, Renaud
;
Alemany Oliver, Mathieu
;
Shepherd, Steven
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014287641
Saved in:
8
An international and cross-cultural perspective on "the wired consumer" : the digital divide and device difference dilemmas
Papadopoulos, Nicolas G.
;
Cleveland, Mark
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534131
Saved in:
9
Is digital transformation threatened? : a systematic literature review of the factors influencing firms' digital transformation and internationalization
Feliciano-Cestero, María M.
;
Ameen, Nisreen
;
Kotabe, …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014229164
Saved in:
10
Social influence research in consumer behavior: What we learned and what we need to learn? : a hybrid systematic literature review
Bhukya, Ramulu
;
Paul, Justin
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014301814
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