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~isPartOf:"Asia Pacific business review"
~isPartOf:"British journal of management"
~isPartOf:"European journal of marketing"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of retailing and consumer services"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Cleveland, Mark"
~person:"Kim, Kyung Hoon"
~person:"Kukar-Kinney, Monika"
~person:"Lunardo, Renaud"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~person:"Septianto, Felix"
~subject:"Consumer behaviour"
~subject:"Indien"
~subject:"Konsumentenverhalten"
~subject:"Service quality"
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Consumer behaviour
Indien
Konsumentenverhalten
Service quality
Brand management
29
Markenführung
29
Relationship marketing
29
Beziehungsmarketing
28
Emotion
22
Brand image
17
Markenimage
17
Cultural identity
16
Kulturelle Identität
16
Luxury goods
16
Luxusgüter
16
Brand
14
Customer satisfaction
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Dienstleistungsqualität
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Kundenzufriedenheit
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Bibliometrics
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Online-Handel
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Globalisierung
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128
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Beatty, Sharon E.
Cleveland, Mark
Kim, Kyung Hoon
Kukar-Kinney, Monika
Lunardo, Renaud
Paul, Justin
Roy, Sanjit
Seo, Yuri
Septianto, Felix
Laroche, Michel
33
Prentice, Catherine
25
Ko, Eunju
23
Dwivedi, Yogesh Kumar
21
Park, Jungkun
21
Chebat, Jean-Charles
19
Dhir, Amandeep
19
Thaichon, Park
17
Diamantopoulos, Adamantios
16
Jebarajakirthy, Charles
16
Rana, Nripendra P.
16
Pantano, Eleonora
15
Sharma, Piyush
15
Valette-Florence, Pierre
15
Kaur, Puneet
14
Richard, Marie-Odile
14
Balaji, M. S.
13
Dennis, Charles
13
Gustafsson, Anders
13
Klaus, Philipp
13
Söderlund, Magnus
13
Talwar, Shalini
13
Babin, Barry J.
12
Bartikowski, Boris
12
Das, Gopal
12
Japutra, Arnold
12
Lombart, Cindy
12
Mattila, Anna S.
12
Mortimer, Gary
12
Otterbring, Tobias
12
Pereira, Vijay
12
Sands, Sean
12
Borges, Adilson
11
Filieri, Raffaele
11
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Asia Pacific business review
British journal of management
European journal of marketing
Journal of business research : JBR
Journal of retailing and consumer services
Psychology & marketing
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Asia Pacific journal of marketing and logistics
8
International marketing review
7
International journal of consumer studies
5
Journal of retailing
5
Journal of strategic marketing
5
Technological forecasting & social change : an international journal
5
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
4
European management journal
4
International journal of market research
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of the Academy of Marketing Science
4
The journal of consumer marketing
4
The journal of services marketing
4
Business strategy and the environment
3
International journal of advertising : the review of marketing communications
3
Journal of advertising
3
Journal of business ethics : JBE
3
Journal of consumer behaviour : an international research review
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of marketing theory and practice
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Marketing intelligence & planning
3
Marketing letters : a journal of research in marketing
3
Services marketing cases in emerging markets : an asian perspective
3
European journal of marketing : EJM
2
International Marketing Review
2
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
International journal of hospitality management
2
Journal of Consumer Marketing
2
Journal of international marketing
2
Journal of marketing theory and practice : JMTP
2
Journal of service research : JSR
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
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ECONIS (ZBW)
129
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1
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129
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1
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
Saved in:
2
Self-construals and health communications : the persuasive roles of guilt and shame
Chan, Eugene Y.
;
Septianto, Felix
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014535965
Saved in:
3
When mass meets prestige : the impact of symbolic motivations, inspirations, and purchase intentions for Masstige products
Mansoor, Mahnaz
;
Paul, Justin
;
Saeed, Abid
;
Hwa, Jacky …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014550370
Saved in:
4
Are two reasons better than one? : how natural and ethical appeals influence consumer preferences for clean meat
Septianto, Felix
;
Sung, Billy
;
Doung, Chien
;
Conroy, Denise
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014261181
Saved in:
5
Brexit or brand it? : the effects of attitude towards brexit and reshored brands on consumer purchase intention
Dey, Bidit Lal
;
Sharifah Faridah Syed Alwi
;
Babu, …
- In:
British journal of management
34
(
2023
)
3
,
pp. 1215-1237
Persistent link: https://www.econbiz.de/10014336272
Saved in:
6
Color effects on AI influencers' product recommendations
Chan, Ka Wing
;
Septianto, Felix
;
Kwon, Junbum
;
Kamal, …
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2290-2315
Persistent link: https://www.econbiz.de/10014448346
Saved in:
7
Consumers' digital self-extension and pro-brand social media engagement : the role of culture
Rabbanee, Fazlul K.
;
Roy, Rajat
;
Roy, Sanjit
;
Sobh, Rana
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2199-2236
Persistent link: https://www.econbiz.de/10014448339
Saved in:
8
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
Saved in:
9
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
10
How believing in brand conspiracies shapes relationships with brands
Lunardo, Renaud
;
Alemany Oliver, Mathieu
;
Shepherd, Steven
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014287641
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