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~isPartOf:"Asia Pacific business review"
~isPartOf:"British journal of management"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of marketing theory and practice : JMTP"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Cleveland, Mark"
~person:"Kim, Kyung Hoon"
~person:"Lombart, Cindy"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~subject:"Consumer behaviour"
~subject:"Cultural identity"
~subject:"Customer value"
~subject:"Indien"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Consumer behaviour
Cultural identity
Customer value
Indien
Konsumentenverhalten
Relationship marketing
40
Beziehungsmarketing
39
Brand management
32
Markenführung
32
Brand image
20
Customer satisfaction
20
Kundenzufriedenheit
20
Markenimage
20
Kulturelle Identität
17
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15
Luxusgüter
15
Einzelhandel
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Marketingmanagement
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108
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Beatty, Sharon E.
Cleveland, Mark
Kim, Kyung Hoon
Lombart, Cindy
Paul, Justin
Roy, Sanjit
Seo, Yuri
Ko, Eunju
34
Laroche, Michel
32
Septianto, Felix
27
Prentice, Catherine
22
Dwivedi, Yogesh Kumar
21
Kim, Jungkeun
18
Park, Jungkun
18
Chebat, Jean-Charles
17
Dhir, Amandeep
17
Jebarajakirthy, Charles
17
Thaichon, Park
17
Diamantopoulos, Adamantios
16
Rana, Nripendra P.
16
Das, Gopal
15
Japutra, Arnold
15
Mattila, Anna S.
15
Pantano, Eleonora
15
Richard, Marie-Odile
15
Balaji, M. S.
14
Loureiro, Sandra Maria Correia
14
Valette-Florence, Pierre
14
Bartikowski, Boris
13
Dennis, Charles
13
Kaur, Puneet
13
Otterbring, Tobias
13
Sharma, Piyush
13
Talwar, Shalini
13
Filieri, Raffaele
12
Klaus, Philipp
12
Kukar-Kinney, Monika
12
Lim, Weng Marc
12
Sands, Sean
12
Aiello, Gaetano
11
Babin, Barry J.
11
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Asia Pacific business review
British journal of management
Journal of business research : JBR
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of marketing theory and practice : JMTP
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of retailing and consumer services
Journal of strategic marketing
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
International marketing review
7
Asia Pacific journal of marketing and logistics
4
European management journal
4
International journal of consumer studies
4
Technological forecasting & social change : an international journal
4
Business strategy and the environment
3
International journal of market research
3
Journal of consumer behaviour : an international research review
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of marketing theory and practice
3
Psychology & marketing
3
The journal of consumer marketing
3
European journal of marketing
2
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Qualitative market research : an international journal
2
The journal of services marketing
2
Asian journal of business ethics : AJBE
1
Corporate social responsibility and environmental management
1
Electronic commerce research
1
European journal of marketing : EJM
1
European management review : EMR
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of contemporary hospitality management
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of entrepreneurial behavior & research
1
Journal of East-West business
1
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ECONIS (ZBW)
108
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108
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1
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
2
Brexit or brand it? : the effects of attitude towards brexit and reshored brands on consumer purchase intention
Dey, Bidit Lal
;
Sharifah Faridah Syed Alwi
;
Babu, …
- In:
British journal of management
34
(
2023
)
3
,
pp. 1215-1237
Persistent link: https://www.econbiz.de/10014336272
Saved in:
3
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
4
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
Saved in:
5
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
6
Diffusion of moral behavior on a collaborative consumption platform : dual mechanisms of deindividuation and self-presentation
Bae, Joonheui
;
Kim, Kyung Hoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 167-185
Persistent link: https://www.econbiz.de/10014251310
Saved in:
7
An exploratory study on the perceived agility by consumers in luxury brand omni-channel
Son, Sang-Chul
;
Bae, Joonheui
;
Kim, Kyung Hoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 154-166
Persistent link: https://www.econbiz.de/10013541974
Saved in:
8
An international and cross-cultural perspective on "the wired consumer" : the digital divide and device difference dilemmas
Papadopoulos, Nicolas G.
;
Cleveland, Mark
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534131
Saved in:
9
Social influence research in consumer behavior: What we learned and what we need to learn? : a hybrid systematic literature review
Bhukya, Ramulu
;
Paul, Justin
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014301814
Saved in:
10
Social media usage, materialism and psychological well-being among immigrant consumers
Cleveland, Mark
;
Iyer, Rajesh
;
Babin, Barry J.
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013492778
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