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~isPartOf:"Asia Pacific business review"
~isPartOf:"British journal of management"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing theory and practice : JMTP"
~isPartOf:"Journal of retailing and consumer services"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Cleveland, Mark"
~person:"Kim, Kyung Hoon"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~subject:"Beziehungsmarketing"
~subject:"Consumer behaviour"
~subject:"Indien"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~type_genre:"Article in journal"
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Beziehungsmarketing
Consumer behaviour
Indien
Konsumentenverhalten
Markenführung
Brand management
22
Relationship marketing
21
Cultural identity
16
Kulturelle Identität
16
Bibliometrics
12
Bibliometrie
12
Globalization
12
Luxury goods
12
Luxusgüter
12
Brand image
11
Globalisierung
11
Markenimage
11
Social Web
10
Social web
10
Dienstleistungsqualität
9
Fashion
9
Mode
9
Service quality
9
Brand
8
Customer satisfaction
8
Kundenzufriedenheit
8
Online retailing
8
Online-Handel
8
Digitalisierung
7
Digitization
7
Ethnic group
7
Ethnische Gruppe
7
Innovation
7
Internet marketing
7
Markenartikel
7
Online-Marketing
7
Personality psychology
7
Persönlichkeitspsychologie
7
Customer value
6
Einzelhandel
6
Kundenwert
6
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61
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1
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Article
79
Book / Working Paper
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Type of publication (narrower categories)
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Article in journal
Aufsatz in Zeitschrift
80
Aufsatzsammlung
1
Conference paper
1
Konferenzbeitrag
1
Language
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English
Spanish
Author
All
Beatty, Sharon E.
Cleveland, Mark
Kim, Kyung Hoon
Paul, Justin
Roy, Sanjit
Seo, Yuri
Laroche, Michel
32
Ko, Eunju
27
Septianto, Felix
26
Park, Jungkun
22
Prentice, Catherine
22
Dwivedi, Yogesh Kumar
21
Dennis, Charles
19
Pantano, Eleonora
19
Thaichon, Park
19
Chebat, Jean-Charles
17
Dhir, Amandeep
17
Diamantopoulos, Adamantios
17
Rana, Nripendra P.
17
Valette-Florence, Pierre
17
Richard, Marie-Odile
16
Jebarajakirthy, Charles
15
Sharma, Piyush
15
Bartikowski, Boris
14
Gupta, Suraksha
14
Melewar, T. C.
14
Balaji, M. S.
13
Foroudi, Pantea
13
Kaur, Puneet
13
Lombart, Cindy
13
Mortimer, Gary
13
Talwar, Shalini
13
Babin, Barry J.
12
Das, Gopal
12
Gustafsson, Anders
12
Japutra, Arnold
12
Klaus, Philipp
12
Kukar-Kinney, Monika
12
Lunardo, Renaud
12
Otterbring, Tobias
12
Pereira, Vijay
12
Sands, Sean
12
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Asia Pacific business review
British journal of management
Journal of business research : JBR
Journal of marketing theory and practice : JMTP
Journal of retailing and consumer services
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of strategic marketing
8
International marketing review
7
European management journal
5
The journal of services marketing
5
Asia Pacific journal of marketing and logistics
4
International journal of consumer studies
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of marketing theory and practice
4
Journal of service research : JSR
4
Technological forecasting & social change : an international journal
4
Business strategy and the environment
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of market research
3
Journal of advertising
3
Journal of consumer behaviour : an international research review
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Psychology & marketing
3
The journal of consumer marketing
3
European journal of marketing
2
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
International journal of hospitality management
2
Journal of consumer behaviour
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Qualitative market research : an international journal
2
The international journal of bank marketing : IJBM
2
Asian journal of business ethics : AJBE
1
Electronic commerce research
1
European journal of international management : EJIM
1
European journal of marketing : EJM
1
European management review : EMR
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
International journal of advertising : the quarterly review of marketing communications
1
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ECONIS (ZBW)
80
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61
Predicting green product consumption using theory of planned behavior and reasoned action
Paul, Justin
;
Modi, Ashwin
;
Patel, Jayesh
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 123-134
Persistent link: https://www.econbiz.de/10011442367
Saved in:
62
Professionalized consumption and identity transformations in the field of eSports
Seo, Yuri
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 264-272
Persistent link: https://www.econbiz.de/10011417723
Saved in:
63
Relationship between service quality and customer equity in traditional markets
Wang, Huanzhang
;
Kim, Kyung Hoon
;
Ko, Eunju
;
Liu, Honglei
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3827-3834
Persistent link: https://www.econbiz.de/10011515274
Saved in:
64
You are what you speak? : globalization, multilingualism, consumer dispositions and consumptions
Cleveland, Mark
;
Laroche, Michel
;
Papadopoulos, Nicolas G.
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 542-552
Persistent link: https://www.econbiz.de/10010496186
Saved in:
65
Cross-linguistic validation of a unidimensional scale for cosmopolitanism
Cleveland, Mark
;
Laroche, Michel
;
Takahashi, Ikuo
; …
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 268-277
Persistent link: https://www.econbiz.de/10010245276
Saved in:
66
Influences of perceived product innovation upon usage behavior for MMORPG : product capability, technology capability, and user centered design
Jung, Hong Seob
;
Kim, Kyung Hoon
;
Lee, Chang Han
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2171-2178
Persistent link: https://www.econbiz.de/10010400094
Saved in:
67
Pro-environmental behaviors for thee but not for me : green giants, green Gods, and external environmental locus of control
Kalamas, Maria
;
Cleveland, Mark
;
Laroche, Michel
- In:
Journal of business research : JBR
67
(
2014
)
2
,
pp. 12-22
Persistent link: https://www.econbiz.de/10010237688
Saved in:
68
Globalization, culture, religion, and values : comparing consumption patterns of Lebanese Muslims and Christians
Cleveland, Mark
;
Laroche, Michel
;
Hallab, Ranim
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 958-967
Persistent link: https://www.econbiz.de/10009755392
Saved in:
69
Increasing customer equity of luxury fashion brands through nurturing consumer attitude
Kim, Kyung Hoon
;
Ko, Eunju
;
Xu, Bing
;
Han, Yoosun
- In:
Journal of business research : JBR
65
(
2012
)
10
,
pp. 1495-1499
Persistent link: https://www.econbiz.de/10009620127
Saved in:
70
Anticipating a service experience
Harrison, Mary P.
;
Beatty, Sharon E.
- In:
Journal of business research : JBR
64
(
2011
)
6
,
pp. 579-585
Persistent link: https://www.econbiz.de/10008988787
Saved in:
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