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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"European journal of marketing"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Journal of retailing and consumer services"
~language:"eng"
~person:"Balaji, M. S."
~person:"Beatty, Sharon E."
~person:"Chebat, Jean-Charles"
~person:"McLean, Graeme J."
~person:"Merchant, Altaf"
~person:"Paul, Justin"
~person:"Quach, Sara"
~person:"Roy, Sanjit"
~person:"Septianto, Felix"
~person:"Veloutsou, Cleopatra"
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Fundraising"
~subject:"Indien"
~subject:"Markenführung"
~subject:"Systematic literature review"
~type_genre:"Article in journal"
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Brand management
Consumer behaviour
Fundraising
Indien
Markenführung
Systematic literature review
Konsumentenverhalten
134
Relationship marketing
45
Beziehungsmarketing
44
Emotion
32
Customer satisfaction
30
Kundenzufriedenheit
30
Brand image
25
Dienstleistungsqualität
25
Markenimage
25
Service quality
25
Einzelhandel
22
Retail trade
22
Advertising effects
18
Brand
18
Werbewirkung
18
Markenartikel
17
Advertising
16
Internet marketing
15
Online-Marketing
15
Online retailing
14
Online-Handel
14
Social Web
14
Social web
14
Bibliometrics
13
Bibliometrie
13
Einkaufszentrum
13
Shopping center
13
Viral marketing
13
Virales Marketing
13
Werbung
13
Beschwerdemanagement
11
Complaint management
11
Luxury goods
11
Luxusgüter
11
Personality psychology
11
Persönlichkeitspsychologie
11
Satisfaction
9
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119
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1
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Article
148
Book / Working Paper
2
Type of publication (narrower categories)
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Article in journal
Aufsatz in Zeitschrift
150
Aufsatzsammlung
1
Collection of articles of several authors
1
Conference proceedings
1
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1
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1
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Language
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English
Author
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Balaji, M. S.
Beatty, Sharon E.
Chebat, Jean-Charles
McLean, Graeme J.
Merchant, Altaf
Paul, Justin
Quach, Sara
Roy, Sanjit
Septianto, Felix
Veloutsou, Cleopatra
Laroche, Michel
32
Ko, Eunju
27
Thaichon, Park
23
Dhir, Amandeep
21
Dwivedi, Yogesh Kumar
21
Park, Jungkun
21
Prentice, Catherine
21
Jebarajakirthy, Charles
18
Dennis, Charles
17
Pantano, Eleonora
17
Rana, Nripendra P.
17
Cleveland, Mark
16
Das, Gopal
16
Kaur, Puneet
16
Richard, Marie-Odile
16
Melewar, T. C.
15
Talwar, Shalini
15
Valette-Florence, Pierre
15
Bartikowski, Boris
14
Diamantopoulos, Adamantios
14
Japutra, Arnold
14
Seo, Yuri
14
Sharma, Piyush
14
Gupta, Suraksha
13
Klaus, Philipp
13
Pereira, Vijay
13
Foroudi, Pantea
12
Gustafsson, Anders
12
Kukar-Kinney, Monika
12
Lombart, Cindy
12
Mortimer, Gary
12
Otterbring, Tobias
12
Sands, Sean
12
Shukla, Paurav
12
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Published in...
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Asia Pacific journal of marketing and logistics
European journal of marketing
International journal of electronic marketing and retailing : IJEMR
Journal of business research : JBR
Journal of consumer behaviour : an international research review
Journal of retailing and consumer services
Psychology & marketing
13
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
8
Journal of strategic marketing
7
The journal of product & brand management
7
Technological forecasting & social change : an international journal
6
European management journal
5
International journal of consumer studies
5
International marketing review
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of marketing theory and practice
5
International journal of hospitality management
4
International journal of market research
4
Journal of advertising
4
Journal of retailing
4
The journal of consumer marketing
4
Australasian marketing journal
3
Business strategy and the environment
3
European journal of marketing : EJM
3
International business review : the official journal of the European International Business Academy
3
Journal of advertising research
3
Journal of consumer behaviour
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Marketing intelligence & planning
3
International journal of Indian culture and business management
2
International journal of advertising : the review of marketing communications
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business ethics : JBE
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of fashion marketing and management
2
Journal of marketing management : MM
2
Journal of marketing theory and practice : JMTP
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Marketing letters : a journal of research in marketing
2
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ECONIS (ZBW)
150
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1
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10
of
150
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date (oldest first)
1
Foreign market entry modes of family firms : a review and research agenda
Jain, Apoorva
;
Thukral, Sonal
;
Paul, Justin
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014546972
Saved in:
2
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
Saved in:
3
Self-construals and health communications : the persuasive roles of guilt and shame
Chan, Eugene Y.
;
Septianto, Felix
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014535965
Saved in:
4
The adoption of mobile payment services by millennials : the roles of smartphone addiction and situational variables
Shaw, Bijeta
;
Roy, Sanjit
;
Kesharwani, Ankit
;
Van …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2912-2931
Persistent link: https://www.econbiz.de/10014486540
Saved in:
5
Are two reasons better than one? : how natural and ethical appeals influence consumer preferences for clean meat
Septianto, Felix
;
Sung, Billy
;
Doung, Chien
;
Conroy, Denise
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014261181
Saved in:
6
Brand competitiveness antecedents : the interaction effects of marketing and R&D expenditure
Koshksaray, Amir Abedini
;
Quach, Sara
;
Trinh, Giang
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014373373
Saved in:
7
Causal complexity of sustainable consumption : unveiling the equifinal causes of purchase intentions of plant-based meat alternatives
Bhattacharyya, Jishnu
;
Balaji, M. S.
;
Jiang, Yangyang
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013534237
Saved in:
8
Color effects on AI influencers' product recommendations
Chan, Ka Wing
;
Septianto, Felix
;
Kwon, Junbum
;
Kamal, …
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2290-2315
Persistent link: https://www.econbiz.de/10014448346
Saved in:
9
Consumers' digital self-extension and pro-brand social media engagement : the role of culture
Rabbanee, Fazlul K.
;
Roy, Rajat
;
Roy, Sanjit
;
Sobh, Rana
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2199-2236
Persistent link: https://www.econbiz.de/10014448339
Saved in:
10
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
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