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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"European journal of marketing"
~subject:"Markenführung"
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Search: subject:"Social Web"
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Markenführung
Social Web
77
Social web
77
Consumer behaviour
41
Konsumentenverhalten
41
Internet marketing
35
Online-Marketing
35
Social media
27
Beziehungsmarketing
21
Relationship marketing
21
Brand management
20
Brand image
13
Markenimage
13
Viral marketing
13
Virales Marketing
13
Online retailing
12
Online-Handel
12
Customer integration
8
Kundenintegration
8
Social relations
8
Soziale Beziehungen
8
Social network
7
Soziales Netzwerk
7
Brand
6
E-commerce
6
Emotion
6
Markenartikel
6
China
5
Customer satisfaction
5
Electronic Commerce
5
Kundenzufriedenheit
5
Brand equity
4
Communication media
4
Innovation
4
Kommunikationsmedien
4
Virtual reality
4
Virtuelle Realität
4
Artificial intelligence
3
Betriebliche Wertschöpfung
3
Coronavirus
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Aljuhmani, Hasan Yousef
1
Alryalat, Mohammad Abdallah Ali
1
Aro, Kaisa
1
Bayram, Pelin
1
Bosslet, Ronja
1
Brandão, Amélia Maria Pinto da Cunha
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Cham Tat Huei
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Chan-Olmsted, Sylvia M.
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Chang, Man Kit
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Dineva, Denitsa
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Doering, Heike
1
Du, Peng
1
Dwivedi, Abhishek
1
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1
Elrehail, Hamzah
1
Eugene Cheng-xi Aw
1
Gomes Rinaldi, Adriana
1
Hao, Junying
1
Hao, Ruohong
1
Hesse, Andreas
1
Hu, Meng
1
Hu, Yanghong
1
Huang, Yung-Chuan
1
Häusler, Mariella
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Ismail, Ahmed Rageh
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Jacobson, Jenna
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Jiang, Ying
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Johnson, Lester W.
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Jones, Richard
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Jütte, Espen
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Kian Yeik Koay
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Koenig-Lewis, Nicole
1
Leckie, Civilai
1
Lee, Jungwon
1
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1
Liang, Xiaobei
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Asia Pacific journal of marketing and logistics
European journal of marketing
Journal of business research : JBR
102
The journal of brand management : an international journal
56
The journal of product & brand management
56
Journal of retailing and consumer services
52
International journal of internet marketing and advertising : IJIMA
49
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Journal of promotion management : innovations in planning and applied research
26
Journal of marketing communications
21
Journal of marketing management : MM
20
Business horizons
19
International journal of advertising : the review of marketing communications
19
Journal of internet commerce
17
SpringerLink / Bücher
17
Tourism management : research, policies, practice
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
Marketing intelligence & planning
16
Journal of marketing
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Cogent business & management
13
Journal of fashion marketing and management
13
Psychology & marketing
13
Springer eBook Collection
13
Technological forecasting & social change : an international journal
12
Industrial marketing management : the international journal for industrial and high-tech firms
11
International journal of electronic marketing and retailing : IJEMR
11
Journal of strategic marketing
11
European Sport management quarterly : ESMQ
10
Innovatives Markenmanagement
10
Journal of global marketing
10
Journal of promotion management : JPM
10
Marketing theory
10
Springer Proceedings in Business and Economics
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
International journal of consumer studies
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of service management
9
Journal of the Academy of Marketing Science
9
Social Branding : Strategien - Praxisbeispiele - Perspektiven
9
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ECONIS (ZBW)
20
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1
Layers of love : exploring the interactive layers of brand love in the social media setting
Aro, Kaisa
;
Suomi, Kati
;
Jones, Richard
- In:
European journal of marketing
57
(
2023
)
13
,
pp. 87-110
Persistent link: https://www.econbiz.de/10014448620
Saved in:
2
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
3
The roles of social media and mutual relationships between travel attitudes and brand equity
Huang, Yung-Chuan
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 390-407
Persistent link: https://www.econbiz.de/10014486748
Saved in:
4
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
5
The impact of corporate philanthropy on the evolution of social media brand community : based on the case of ERKE
Luo, Gongli
;
Hao, Junying
;
Ma, He
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 533-548
Persistent link: https://www.econbiz.de/10014486757
Saved in:
6
Decoding influencer marketing from a community perspective : typologies and marketing management implications
Wang, Rang
;
Chan-Olmsted, Sylvia M.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1839-1856
Persistent link: https://www.econbiz.de/10014430181
Saved in:
7
Reframing online brand community management : consumer conflicts, their consequences and moderation
Dineva, Denitsa
;
Daunt, Kate L.
- In:
European journal of marketing
57
(
2023
)
10
,
pp. 2653-2682
Persistent link: https://www.econbiz.de/10014448573
Saved in:
8
Reframing the practice of volunteering as a collective endeavour through a focal brand community
Mitchell, Sarah-Louise
- In:
European journal of marketing
57
(
2023
)
10
,
pp. 2683-2712
Persistent link: https://www.econbiz.de/10014448574
Saved in:
9
Linking social media marketing efforts with customer brand engagement in driving brand loyalty
Aljuhmani, Hasan Yousef
;
Elrehail, Hamzah
;
Bayram, Pelin
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1719-1738
Persistent link: https://www.econbiz.de/10014315799
Saved in:
10
Decoding the employee influencer on social media : applying Taylor's six segment message strategy wheel
Jacobson, Jenna
;
Gomes Rinaldi, Adriana
;
Rudkowski, Janice
- In:
European journal of marketing
57
(
2023
)
1
,
pp. 29-59
Persistent link: https://www.econbiz.de/10013502459
Saved in:
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