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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Gabler Edition Wissenschaft"
~subject:"Marketing management"
~subject:"USA"
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Search: subject:"Markenführung"
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Marketing management
USA
Brand management
142
Markenführung
142
Consumer behaviour
99
Konsumentenverhalten
99
Markenimage
84
Brand image
83
Brand
51
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51
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38
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1
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1
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Asia Pacific journal of marketing and logistics
Gabler Edition Wissenschaft
Industrial marketing management : the international journal for industrial and high-tech firms
119
The journal of brand management : an international journal
69
Journal of business research : JBR
62
The journal of business & industrial marketing
58
The journal of product & brand management
53
Journal of business-to-business marketing
36
Journal of strategic marketing
30
European journal of marketing : EJM
28
Journal of retailing and consumer services
23
Journal of marketing communications
21
SpringerLink / Bücher
21
Journal of marketing management : MM
19
Journal of the Academy of Marketing Science
16
Journal of marketing
15
Journal of advertising research
13
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
Marketing intelligence & planning
13
Springer eBook Collection
12
Business horizons
11
Harvard business review : HBR
11
Harvard-Business-Manager : das Wissen der Besten
11
International journal of hospitality management
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
Journal of marketing for higher education
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
11
Journal of promotion management : JPM
11
Journal of retailing
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
International journal of advertising : the review of marketing communications
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
International marketing review
10
Journal of marketing theory and practice
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
Cogent business & management
9
Journal of marketing research : JMR
9
The IUP journal of brand management : IJBRM
9
The marketing review
9
Tourism management : research, policies, practice
9
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ECONIS (ZBW)
23
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1
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23
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1
Linking social media marketing efforts with customer brand engagement in driving brand loyalty
Aljuhmani, Hasan Yousef
;
Elrehail, Hamzah
;
Bayram, Pelin
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1719-1738
Persistent link: https://www.econbiz.de/10014315799
Saved in:
2
Use of real-life imagery and words in luxury brand trademarks : a study of the trademark lawsuits involving the Polo/Lauren Company
Cheng, Kwang-Hwee
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014285864
Saved in:
3
Decoding influencer marketing from a community perspective : typologies and marketing management implications
Wang, Rang
;
Chan-Olmsted, Sylvia M.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1839-1856
Persistent link: https://www.econbiz.de/10014430181
Saved in:
4
Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya
;
Septianto, Felix
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
Saved in:
5
Market orientation, distributor relationship, and return on assets : optimizing distribution performance for industrial firms
Guo, Chiquan
;
Wang, Yong Jian
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
1
,
pp. 107-123
Persistent link: https://www.econbiz.de/10011529305
Saved in:
6
Luxury branding : the industry, trends, and future conceptualisations
Seo, Yuri
;
Buchanan-Oliver, Margo
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
1
,
pp. 82-98
Persistent link: https://www.econbiz.de/10010508356
Saved in:
7
Influences of the spokes-character on brand equity antecedents
Chang, En Chi
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
3
,
pp. 494-515
Persistent link: https://www.econbiz.de/10010384978
Saved in:
8
The role of brand orientation in the higher education sector : a student-perceived paradigm
Casidy, Riza
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
5
,
pp. 803-820
Persistent link: https://www.econbiz.de/10010228957
Saved in:
9
The relationship between business orientations and brand performance : a cross-national perspective
Ngo, Liem Viet
;
O'Cass, Aron
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
5
,
pp. 684-713
Persistent link: https://www.econbiz.de/10009408746
Saved in:
10
Cross-national invariance of the effect of personal collectivistic orientation on brand loyalty and equity : the United States versus South Korean consumers
Yoo, Boonghee
- In:
Asia Pacific journal of marketing and logistics
21
(
2009
)
1
,
pp. 41-57
Persistent link: https://www.econbiz.de/10003821137
Saved in:
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