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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"McLean, Graeme J."
~person:"Merchant, Altaf"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Septianto, Felix"
~person:"Veloutsou, Cleopatra"
~subject:"Consumer behaviour"
~subject:"Indien"
~subject:"Systematic literature review"
~type_genre:"Article in journal"
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Consumer behaviour
Indien
Systematic literature review
Konsumentenverhalten
62
Brand management
29
Markenführung
29
Relationship marketing
21
Beziehungsmarketing
20
Brand image
18
Markenimage
18
Brand
11
Social Web
11
Social web
11
Bibliometrics
10
Bibliometrie
10
Emotion
10
Markenartikel
10
Advertising
8
Advertising effects
7
Customer satisfaction
7
Kundenzufriedenheit
7
Werbewirkung
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Werbung
7
Digitalisierung
6
Digitization
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Einzelhandel
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Internet marketing
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Nostalgia
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Online-Marketing
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Personality psychology
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Persönlichkeitspsychologie
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Retail trade
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Satisfaction
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Brand heritage
5
Customer integration
5
Kundenintegration
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Luxury goods
5
Luxusgüter
5
Scale development
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Viral marketing
5
Virales Marketing
5
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68
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Article in journal
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68
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English
Spanish
Author
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Beatty, Sharon E.
McLean, Graeme J.
Merchant, Altaf
Paul, Justin
Roy, Sanjit
Septianto, Felix
Veloutsou, Cleopatra
Laroche, Michel
27
Ko, Eunju
26
Cleveland, Mark
16
Diamantopoulos, Adamantios
14
Bartikowski, Boris
13
Valette-Florence, Pierre
13
Janiszewski, Chris A.
12
Kukar-Kinney, Monika
12
Pereira, Vijay
12
Dwivedi, Yogesh Kumar
11
Richard, Marie-Odile
11
Balaji, M. S.
10
Das, Gopal
10
Filieri, Raffaele
10
Grewal, Dhruv
10
Seo, Yuri
10
Sharma, Piyush
10
Teng, Lefa
10
Chebat, Jean-Charles
9
Donthu, Naveen
9
Shukla, Paurav
9
Wyer, Robert S.
9
Choi, Jeonghye
8
Geuens, Maggie
8
Kardes, Frank R.
8
Kim, Kyung Hoon
8
Krishna, Aradhna
8
Laran, Juliano
8
Oghazi, Pejvak
8
Roy, Rajat
8
Yang, Zhiyong
8
Arslanagic-Kalajdzic, Maja
7
Bagchi, Rajesh
7
Bearden, William O.
7
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Asia Pacific journal of marketing and logistics
International journal of electronic marketing and retailing : IJEMR
Journal of business research : JBR
Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of retailing and consumer services
32
Psychology & marketing
10
Technological forecasting & social change : an international journal
6
European journal of marketing
5
Journal of strategic marketing
5
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
4
European management journal
4
International journal of consumer studies
4
International journal of market research
4
International marketing review
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of marketing theory and practice
4
The journal of product & brand management
4
Business strategy and the environment
3
International business review : the official journal of the European International Business Academy
3
The journal of consumer marketing
3
European journal of marketing : EJM
2
International journal of Indian culture and business management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising
2
Journal of advertising research
2
Journal of business ethics : JBE
2
Journal of marketing theory and practice : JMTP
2
Marketing intelligence & planning
2
Marketing letters : a journal of research in marketing
2
The journal of services marketing
2
AMS review : official publication of the Academy of Marketing Science
1
Asia Pacific business review
1
Asian journal of business ethics : AJBE
1
Australasian marketing journal
1
Australian journal of management
1
British journal of management
1
Electronic commerce research
1
European management review : EMR
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
International journal of advertising : the quarterly review of marketing communications
1
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ECONIS (ZBW)
68
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68
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1
Foreign market entry modes of family firms : a review and research agenda
Jain, Apoorva
;
Thukral, Sonal
;
Paul, Justin
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014546972
Saved in:
2
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
3
The adoption of mobile payment services by millennials : the roles of smartphone addiction and situational variables
Shaw, Bijeta
;
Roy, Sanjit
;
Kesharwani, Ankit
;
Van …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2912-2931
Persistent link: https://www.econbiz.de/10014486540
Saved in:
4
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
5
Digital entrepreneurship research : a systematic review
Paul, Justin
;
Alhassan, Ibrahim
;
Binsaif, Nasser
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013534228
Saved in:
6
Is digital transformation threatened? : a systematic literature review of the factors influencing firms' digital transformation and internationalization
Feliciano-Cestero, María M.
;
Ameen, Nisreen
;
Kotabe, …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014229164
Saved in:
7
Social influence research in consumer behavior: What we learned and what we need to learn? : a hybrid systematic literature review
Bhukya, Ramulu
;
Paul, Justin
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014301814
Saved in:
8
Transcending reality : introducing mental time travel experiences and their ability to influence brand outcomes
Barhorst, Jennifer Brannon
;
McLean, Graeme J.
;
Krey, Nina
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304064
Saved in:
9
The virality of advertising content
Kaur, Balpreet
;
Paul, Justin
;
Sharma, Rishi R.
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 374-397
Persistent link: https://www.econbiz.de/10014313413
Saved in:
10
Art infusion and functional theories of attitudes toward luxury brands : the mediating role of feelings of self-inauthenticity
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Mao, Wen
- In:
Journal of business research : JBR
150
(
2022
),
pp. 538-552
Persistent link: https://www.econbiz.de/10013365761
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