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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management"
~subject:"Einzelhandel"
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Einzelhandel
Brand management
148
Markenführung
148
Consumer behaviour
121
Konsumentenverhalten
121
Markenimage
95
Brand image
93
Markenartikel
59
Brand
58
Beziehungsmarketing
41
Relationship marketing
41
Markenpolitik
26
Social Web
24
Social web
24
Online-Marketing
22
Internet marketing
21
B-to-B-Marketing
18
Business-to-business marketing
18
Brand loyalty
17
Markentreue
17
Customer satisfaction
14
Deutschland
14
Germany
14
Kundenzufriedenheit
14
Confidence
13
Vertrauen
13
Advertising effects
12
China
12
Retail trade
12
Werbewirkung
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Marketing management
10
Marketingmanagement
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Luxury goods
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Luxusgüter
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Chandra, Bibhas
2
Kumar, Sumit
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1
Bhattacharya, Sonali
1
Cadeaux, Jack
1
Chang, En Chi
1
Das, Gopal
1
Datta, Biplab
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Gandhi, Aradhana
1
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1
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1
Jacob, Jayanth
1
Launspach, Julia
1
Lu, Jessica
1
Mantrala, Murali K.
1
Mukherjee, Arpita
1
Murugan, Nithya
1
Pascoe, Michael
1
Satija, Divya
1
Tan, Lay Peng
1
Teah, Min
1
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1
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1
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Asia Pacific journal of marketing and logistics
International journal of electronic marketing and retailing : IJEMR
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
Journal of retailing and consumer services
88
Journal of retailing
30
The international review of retail, distribution and consumer research
27
International journal of retail & distribution management
26
Journal of business research : JBR
25
The journal of brand management : an international journal
15
SpringerLink / Bücher
14
European journal of operational research : EJOR
13
Springer Proceedings in Business and Economics
11
The journal of product & brand management
11
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
10
International journal of retail and distribution management
8
Transportation research / E : an international journal
8
Australasian marketing journal
6
European journal of marketing : EJM
6
International journal of production economics
6
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
International marketing review
5
Journal of food products marketing
5
European review of agricultural economics : ERAE
4
Handel und Internationales Marketing / Retailing and International Marketing
4
Journal of agricultural & food industrial organization
4
Journal of fashion marketing and management
4
Journal of marketing management : MM
4
Journal of marketing theory and practice
4
Journal of the Academy of Marketing Science
4
Marketing : ZFP ; journal of research and management
4
Review of industrial organization : RIO
4
Springer eBook Collection
4
The service industries journal
4
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
3
Applied economics letters
3
Brick & mortar shopping in the 21st century
3
Business history
3
Cogent business & management
3
European retail research
3
Fashion branding and communication : core strategies of European luxury brands
3
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ECONIS (ZBW)
12
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1
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10
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12
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date (oldest first)
1
Factors influencing purchase intention of store brands in organised fashion retail
Gandhi, Aradhana
;
Bhattacharya, Sonali
- In:
International journal of electronic marketing and …
12
(
2021
)
4
,
pp. 414-430
Persistent link: https://www.econbiz.de/10012669855
Saved in:
2
Consumer purchase intention towards private label brands of virtual retailers : evidence from a developing nation
Kumar, Sumit
;
Chandra, Bibhas
- In:
International journal of electronic marketing and …
11
(
2020
)
2
,
pp. 161-183
Persistent link: https://www.econbiz.de/10012227523
Saved in:
3
Profiling consumers of private label brands in virtual retail environment : a cluster analytic approach
Kumar, Sumit
;
Chandra, Bibhas
- In:
International journal of electronic marketing and …
10
(
2019
)
1
,
pp. 26-44
Persistent link: https://www.econbiz.de/10012036980
Saved in:
4
A brand view on the user acceptance of mobile apps : an evidence from India in the multi-channel context
Murugan, Nithya
;
Jacob, Jayanth
- In:
International journal of electronic marketing and …
10
(
2019
)
2
,
pp. 95-117
Persistent link: https://www.econbiz.de/10012036988
Saved in:
5
Using best-worse scaling to reveal perceived relative importance of website attributes
Pascoe, Michael
;
Wright, Owen
;
Winzar, Hume
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
2
,
pp. 393-408
Persistent link: https://www.econbiz.de/10011636616
Saved in:
6
Case analysis of the do-it-yourself industry
Hatton-Jones, Siobhan
;
Teah, Min
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
5
,
pp. 826-838
Persistent link: https://www.econbiz.de/10011478855
Saved in:
7
Influences of the spokes-character on brand equity antecedents
Chang, En Chi
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
3
,
pp. 494-515
Persistent link: https://www.econbiz.de/10010384978
Saved in:
8
Management der Preisoptik zur Markenprofilierung des Einzelhandels : eine komparative Wirkungsanalyse von Preisnachlässen und Zugaben bei langlebigen Konsumgütern
Launspach, Julia
-
2014
Persistent link: https://www.econbiz.de/10013430917
Saved in:
9
Are Indian consumers brand conscious? : insights for global retailers
Mukherjee, Arpita
;
Satija, Divya
;
Goyal, Tanu M.
; …
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
3
,
pp. 482-499
Persistent link: https://www.econbiz.de/10009577066
Saved in:
10
Intra-category competition, entry probability, and private label share : evidence from organic food retailing in Australia
Tan, Lay Peng
;
Cadeaux, Jack
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
3
,
pp. 414-432
Persistent link: https://www.econbiz.de/10009577076
Saved in:
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