//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"International journal of pharmaceutical and healthcare marketing : IJPHM"
~person:"Boateng, Henry"
~person:"Ko, Eunju"
~person:"Moschis, George P."
~person:"Verhoef, Peter C."
~person:"Wong, IpKin Anthony"
~subject:"Consumer behaviour"
~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 13 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Internet marketing
Konsumentenverhalten
Beziehungsmarketing
3
Fashion
3
Mode
3
Relationship marketing
3
Brand image
2
Brand management
2
Luxury goods
2
Luxusgüter
2
Markenführung
2
Markenimage
2
Market segmentation
2
Marktsegmentierung
2
Salespeople
2
Selling
2
South Korea
2
Südkorea
2
Verkauf
2
Verkaufspersonal
2
Adaptive selling behavior
1
Adaptive selling behaviour
1
Arzneimittel
1
Bekleidungsindustrie
1
Brand collaboration
1
COVID-19
1
Clothing industry
1
Collaboration product attributes
1
Computerspiel
1
Consumer happiness
1
Consumption behavior
1
Consumption value
1
Coronavirus
1
Cosmetics
1
Cosmetics industry
1
Customer equity
1
Customer loyalty
1
Customer satisfaction
1
Customer value
1
Customer-level factors
1
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
Article
Aufsatz in Zeitschrift
9
Language
All
English
9
Author
All
Boateng, Henry
Ko, Eunju
Moschis, George P.
Verhoef, Peter C.
Wong, IpKin Anthony
Liu, Matthew Tingchi
6
Bruwer, Johan
5
Thaichon, Park
5
Cheng, Julian Ming Sung
4
Chiu, Weisheng
4
Chu, Rongwei
4
Pornpitakpan, Chanthika
4
Ahn, Jiseon
3
Anisimova, Tatiana
3
Cheah, Isaac
3
Chen, Jiawen
3
Cho, Heetae
3
Jebarajakirthy, Charles
3
Kaynak, Erdener
3
Liao, Junyun
3
Olsen, Svein O.
3
Septianto, Felix
3
Tjiptono, Fandy
3
Abdul, Waheed Kareem
2
Amenuvor, Fortune Edem
2
Arli, Denni
2
Bai, Xuesong
2
Bandyopadhyay, Argho
2
Casidy, Riza
2
Cham Tat Huei
2
Chao, Chih-Wei
2
Chatterjee, Ravi
2
Chen, Tser-yieth
2
Chow, Clement S. F.
2
Chung, Cindy
2
Cobelli, Nicola
2
Cui, Charles Chi
2
Das, Gopal
2
Di Benedetto, C. Anthony
2
Dong, Xuebing
2
Dwivedi, Abhishek
2
Fam, Kim Shyan
2
Farzana Quoquab
2
more ...
less ...
Published in...
All
Asia Pacific journal of marketing and logistics
International journal of pharmaceutical and healthcare marketing : IJPHM
Journal of business research : JBR
28
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Journal of travel and tourism marketing
8
International journal of hospitality management
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of retailing
6
Journal of the Academy of Marketing Science
6
International journal of advertising : the review of marketing communications
4
International journal of contemporary hospitality management
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
International journal of advertising : the quarterly review of marketing communications
3
International journal of consumer studies
3
International journal of internet marketing and advertising : IJIMA
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of marketing
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Marketing letters : a journal of research in marketing
3
The journal of services marketing
3
Journal of consumer affairs : official publication of the American Council on Consumer Interests
2
Journal of consumer behaviour : an international research review
2
Journal of financial services marketing : JFSM
2
Journal of interactive marketing
2
Journal of retailing and consumer services
2
Psychology & marketing
2
Tourism management : research, policies, practice
2
Australasian marketing journal
1
Cogent business & management
1
Cross-cultural buyer behavior
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of management reviews : IJMR
1
International journal of retail & distribution management
1
International marketing review
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of consumer behaviour
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of international consumer marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
2
The metaverse experience in luxury brands
Jiang, Qi
;
Kim, Miyea
;
Ko, Eunju
;
Kim, Kyung Hoon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2501-2520
Persistent link: https://www.econbiz.de/10014430263
Saved in:
3
The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
Saved in:
4
Antecedents of adaptive selling behaviour : a study of the Korean cosmetic industry
Amenuvor, Fortune Edem
;
Yi, Ho Taek
;
Boateng, Henry
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
4
,
pp. 688-706
Persistent link: https://www.econbiz.de/10013163371
Saved in:
5
Examining the consequences of adaptive selling behavior by door-to-door salespeople in the Korean cosmetic industry
Amenuvor, Fortune Edem
;
Yi, Ho Taek
;
Boateng, Henry
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
4
,
pp. 800-816
Persistent link: https://www.econbiz.de/10013163381
Saved in:
6
Impact of COVID-19 pandemic upon fashion consumer behavior : focus on mass and luxury products
Pang, Wonbae
;
Ko, Jisu
;
Kim, Sang Jin
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2149-2164
Persistent link: https://www.econbiz.de/10013552980
Saved in:
7
Marketing pharmaceutical and cosmetic products to the mature market
Moschis, George P.
;
Bovell, Leah
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
4
,
pp. 357-373
Persistent link: https://www.econbiz.de/10010237649
Saved in:
8
Exploring the relationship among affective loyalty, perceived benefits, attitude, and intention to use co-branded products
Liu, Matthew Tingchi
;
Chu, Rongwei
;
Wong, IpKin Anthony
; …
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
4
,
pp. 561-582
Persistent link: https://www.econbiz.de/10009659864
Saved in:
9
Segmenting the preferences and usage patterns of the mature consumer health-care market
Moschis, George P.
;
Friend, Scott B.
- In:
International journal of pharmaceutical and healthcare …
2
(
2008
)
1
,
pp. 7-21
Persistent link: https://www.econbiz.de/10003929384
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->