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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Gijsbrechts, Els"
~person:"Keh, Hean Tat"
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Consumer behaviour
13
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13
Brand management
3
Einzelhandel
3
Food retailing
3
Lebensmitteleinzelhandel
3
Markenführung
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Gijsbrechts, Els
Keh, Hean Tat
Warlop, Luk
9
Verhoef, Peter C.
8
Liu, Matthew Tingchi
7
Septianto, Felix
7
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6
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Asia Pacific journal of marketing and logistics
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Marketing letters : a journal of research in marketing
Journal of marketing research : JMR
6
Journal of international marketing
3
Journal of marketing
3
MO
3
Journal of business research : JBR
2
KUL Working Paper
2
Brands and brand management : contemporary research perspectives
1
Discussion paper / Center for Economic Research, Tilburg University
1
Edward Elgar E-Book Archive
1
International marketing review
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business ethics : JBE
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of retailing
1
Journal of retailing and consumer services
1
Journal of service research : JSR
1
Journal of service theory and practice : JSTP
1
Journal of the Academy of Marketing Science
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Research handbooks in business and management series
1
Research paper / Faculty of Applied Economics, University of Antwerp
1
The journal of services marketing
1
Working paper / Centrum voor Bedrijfseconomie en Bedrijfseconometrie, Universiteit Antwerpen
1
Working papers
1
Working papers / Faculty of Applied Economics, Universiteit Antwerpen
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ECONIS (ZBW)
13
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1
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13
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date (oldest first)
1
Feeling lucky : how framing the target product as a free gift enhances purchase intention
Liu, Maggie Wenjing
;
Wei, Chuang
;
Yang, Lu
;
Keh, Hean Tat
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 349-363
Persistent link: https://www.econbiz.de/10013271754
Saved in:
2
The dark side of innovation : how new SKUs affect brand choice in the presence of consumer uncertainty and learning
Ewijk, Bernadette J. van
;
Gijsbrechts, Els
;
Steenkamp, …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 967-987
Persistent link: https://www.econbiz.de/10013471029
Saved in:
3
Online display advertising for CPG brands : (when) does it work?
Ewijk, Bernadette J. van
;
Stubbe, Astrid
;
Gijsbrechts, Els
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 271-289
Persistent link: https://www.econbiz.de/10012591030
Saved in:
4
How push messaging impacts consumer spending and reward redemption in store-loyalty programs
Bies, Suzanne M. T. A.
;
Bronnenberg, Bart J.
; …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
4
,
pp. 877-899
Persistent link: https://www.econbiz.de/10013191806
Saved in:
5
Touch vs. click : how computer interfaces polarize consumers' evaluations
Wang, Xiaoyu
;
Keh, Hean Tat
;
Zhao, Hongrui
;
Ai, Yijie
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 265-277
Persistent link: https://www.econbiz.de/10012301466
Saved in:
6
Shaping consumer preference using alignable attributes : the roles of regulatory orientation and construal level
Sun, Jin
;
Keh, Hean Tat
;
Lee, Angela Y.
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 151-168
Persistent link: https://www.econbiz.de/10012016496
Saved in:
7
Save or (over-)spend? : the impact of hard-discounter shopping on consumers' grocery outlay
Gijsbrechts, Els
;
Campo, Katia
;
Vroegrijk, Mark
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
2
,
pp. 270-288
Persistent link: https://www.econbiz.de/10011882556
Saved in:
8
The battle for health and beauty : what drives supermarket and drugstore category-promotion lifts?
Lin, Arjen van
;
Gijsbrechts, Els
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 557-577
Persistent link: https://www.econbiz.de/10011596974
Saved in:
9
Gains and losses of exclusivity in grocery retailing
Gielens, Katrijn
;
Gijsbrechts, Els
;
Dekimpe, Marnik G.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
3
,
pp. 239-252
Persistent link: https://www.econbiz.de/10010427997
Saved in:
10
Patterns in consumption-based learning about brand quality for consumer packaged goods
Szymanowski, Maciej
;
Gijsbrechts, Els
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
3
,
pp. 219-235
Persistent link: https://www.econbiz.de/10009779990
Saved in:
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