Yuan, Chunlin; Wang, Shuman; Liu, Yue; Ma, Jenny Weichen - In: Asia Pacific journal of marketing and logistics 35 (2023) 2, pp. 398-413
environment, and how this relationship affects brand equity. The study also investigates the moderating role of the celebrity … collection tool is a survey administered to Chinese consumers (n = 531) who have experienced the products of UNIQLO brand on … and brand equity are positively associated, while CED moderates the relationship between PSR and its antecedents …