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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of advertising research"
~subject:"Online-Marketing"
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Online-Marketing
Website
16
Consumer behaviour
9
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9
Internet marketing
8
E-commerce
6
Electronic Commerce
6
Online retailing
4
Online-Handel
4
Advertising
3
Beziehungsmarketing
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Agrebi, Meriem
1
Appiah, Osei
1
Baack, Daniel W.
1
Baack, Donald
1
Chandon, Jean-Louis
1
Che, Tong
1
Chow, Wing Chi
1
Dou, Wenyu
1
Feng, Bo
1
Florès, Laurent
1
Hong, Zhao
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Ji, Meng
1
Krishnamurthy, Sandeep
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Lai, Jennifer Y. M.
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Müller, Brigitte
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Pereira, Arun
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Singh, Nitish
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Sun, Zhuo
1
Wang, Xuehua
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Wang, Zongshui
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Wilcox, Caroline
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Asia Pacific journal of marketing and logistics
Journal of advertising research
Journal of retailing and consumer services
23
International journal of internet marketing and advertising : IJIMA
16
Journal of internet commerce
16
International journal of hospitality management
15
Journal of business research : JBR
15
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
13
International journal of electronic marketing and retailing : IJEMR
12
Tourism management : research, policies, practice
12
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
11
Journal of travel and tourism marketing
10
International journal of contemporary hospitality management
9
International journal of e-business research : an official publication of the Information Resources Management Association
8
Journal of electronic commerce research : JECR
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Global business review
6
International journal of electronic commerce : IJEC
6
International journal of retail & distribution management
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of organizational computing and electronic commerce
6
Information systems research : ISR
5
International journal of business information systems : IJBIS
5
Journal of hospitality marketing & management
5
Journal of management information systems : JMIS
5
Journal of marketing communications
5
Journal of promotion management : JPM
5
SpringerLink / Bücher
5
International journal of Indian culture and business management
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of electronic customer relationship management : IJECRM
4
International journal of technology marketing : IJTMkt
4
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
4
Journal of marketing
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of vacation marketing : an international journal
4
Marketing intelligence & planning
4
Technological forecasting & social change : an international journal
4
The service industries journal
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ECONIS (ZBW)
8
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1
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8
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8
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date (oldest first)
1
Dissatisfaction toward O2O websites : expectation disconfirmation and justice perspective
Che, Tong
;
Ji, Meng
;
Zheng, Xiabing
;
Feng, Bo
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 190-208
Persistent link: https://www.econbiz.de/10012798117
Saved in:
2
How does group-buying website quality for social commerce affect repurchase intention? : evidence from Chinese online users
Sun, Zhuo
;
Hong, Zhao
;
Wang, Zongshui
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2109-2129
Persistent link: https://www.econbiz.de/10013552978
Saved in:
3
Market signals : web site investment and physicl store existence
Wang, Xuehua
;
Chow, Wing Chi
;
Yang, Zhilin
;
Lai, …
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
1
,
pp. 94-113
Persistent link: https://www.econbiz.de/10010247515
Saved in:
4
The high stakes of sweepstakes : too much of a good thing can demotivate digital consumers
Wilcox, Caroline
;
Woodside, Arch G.
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 167-179
Persistent link: https://www.econbiz.de/10009618400
Saved in:
5
Culturally customizing websites for US Hispanic online consumers
Singh, Nitish
;
Baack, Daniel W.
;
Pereira, Arun
;
Baack, …
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 224-234
Persistent link: https://www.econbiz.de/10003742666
Saved in:
6
The branding impact of brand websites: do newsletters and consumer magazines have a moderating role?
Müller, Brigitte
;
Florès, Laurent
;
Agrebi, Meriem
; …
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 465-470
Persistent link: https://www.econbiz.de/10003768863
Saved in:
7
The effectiveness of "typical-user" testimonial advertisments on black and white browsers' evaluations of products on commercial websites : do they really work?
Appiah, Osei
- In:
Journal of advertising research
47
(
2007
)
1
,
pp. 14-27
Persistent link: https://www.econbiz.de/10003609560
Saved in:
8
Using brand websites to build brands online : a product versus service brand comparison
Dou, Wenyu
;
Krishnamurthy, Sandeep
- In:
Journal of advertising research
47
(
2007
)
2
,
pp. 193-206
Persistent link: https://www.econbiz.de/10003611577
Saved in:
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