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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Review of industrial organization : RIO"
~isPartOf:"Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management"
~subject:"Einzelhandel"
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Einzelhandel
Brand management
731
Markenführung
731
Consumer behaviour
534
Konsumentenverhalten
534
Markenimage
440
Brand image
438
Brand
311
Markenartikel
305
Relationship marketing
209
Beziehungsmarketing
208
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124
Social web
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B-to-B-Marketing
119
Business-to-business marketing
119
Online-Marketing
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Supplier relationship management
88
Luxury goods
87
Luxusgüter
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Marketing management
61
Marketingmanagement
61
Advertising effects
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Brand loyalty
58
Customer satisfaction
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Kundenzufriedenheit
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Personality psychology
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Persönlichkeitspsychologie
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Brand equity
44
Social media
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Customer integration
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Kundenintegration
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Aiello, Gaetano
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Badrinarayanan, Vishag
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Becerra, Enrique P.
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1
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1
Dass, Mayukh
1
Datta, Biplab
1
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Asia Pacific journal of marketing and logistics
Journal of business research : JBR
Review of industrial organization : RIO
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
Journal of retailing and consumer services
88
Journal of retailing
30
The international review of retail, distribution and consumer research
28
International journal of retail & distribution management
26
The journal of brand management : an international journal
15
SpringerLink / Bücher
14
European journal of operational research : EJOR
13
Springer Proceedings in Business and Economics
11
The journal of product & brand management
11
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
10
International journal of retail and distribution management
8
Transportation research / E : an international journal
8
Australasian marketing journal
6
European journal of marketing : EJM
6
International journal of production economics
6
Journal of the Academy of Marketing Science
6
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
International marketing review
5
Journal of food products marketing
5
Cogent business & management
4
European review of agricultural economics : ERAE
4
Handel und Internationales Marketing / Retailing and International Marketing
4
International journal of electronic marketing and retailing : IJEMR
4
Journal of agricultural & food industrial organization
4
Journal of fashion marketing and management
4
Journal of marketing management : MM
4
Journal of marketing theory and practice
4
Marketing : ZFP ; journal of research and management
4
Springer eBook Collection
4
The service industries journal
4
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
3
Applied economics letters
3
Brick & mortar shopping in the 21st century
3
Business history
3
European retail research
3
Fashion branding and communication : core strategies of European luxury brands
3
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ECONIS (ZBW)
38
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1
Connecting the dots between brand equity and brand loyalty for retailers : the mediating roles of brand attitudes and word-of-mouth communication
Troiville, Julien
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014551996
Saved in:
2
Triggering brand switching in online stores : the effectiveness of recommendations for private labels versus national brands
Kobuszewski Volles, Barbara
;
Van Kerckhove, Anneleen
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014304087
Saved in:
3
Private label management : a literature review
Wu, Lifang
;
Yang, Wei
;
Wu, Jessica
- In:
Journal of business research : JBR
125
(
2021
),
pp. 368-384
Persistent link: https://www.econbiz.de/10012494080
Saved in:
4
National brand's competition with premium private labels : the role of context-dependent preferences
Choi, Seung-chan
;
Turut, Ozge
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014333347
Saved in:
5
Assessing the impact of manufacturer power on private label market share in an equilibrium framework
Pasirayi, Simbarashe
;
Richards, Timothy J.
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013468641
Saved in:
6
Branding in the time of virtual reality : are virtual store brand perceptions real?
Pizzi, Gabriele
;
Vannucci, Virginia
;
Aiello, Gaetano
- In:
Journal of business research : JBR
119
(
2020
),
pp. 502-510
Persistent link: https://www.econbiz.de/10012417036
Saved in:
7
The presence of copycat private labels in a product set increases consumers' choice ease when shopping with an abstract mindset
Kelting, Katie
;
Berry, Christopher
;
Horen, Femke van
- In:
Journal of business research : JBR
99
(
2019
),
pp. 264-274
Persistent link: https://www.econbiz.de/10012023631
Saved in:
8
How store service quality affects attitude toward store brands in emerging countries : effects of brand cues and the cultural context
Diallo, Mbaye Fall
;
Seck, Anne Marianne
- In:
Journal of business research : JBR
86
(
2018
),
pp. 311-320
Persistent link: https://www.econbiz.de/10011855345
Saved in:
9
The influence of a retail store manager in developing frontline employee brand relationship, service performance and customer loyalty
Jung, Jin Ho
;
Yoo, Jay Jaewon
;
Arnold, Todd J.
- In:
Journal of business research : JBR
122
(
2021
),
pp. 362-372
Persistent link: https://www.econbiz.de/10012420421
Saved in:
10
Perception is reality... : how digital retail environments influence brand perceptions through presence
Cowan, Kirsten
;
Spielmann, Nathalie
;
Horn, Esther
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 86-96
Persistent link: https://www.econbiz.de/10012430468
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