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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"The journal of brand management : an international journal"
~person:"Grappi, Silvia"
~person:"Liu, Matthew Tingchi"
~subject:"Brand image"
~subject:"Brand"
~subject:"Konsumentenverhalten"
~subject:"Online-Handel"
~subject:"Service quality"
~subject:"Virales Marketing"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Fallstudie"
~type_genre:"Marktinformation"
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Brand image
Brand
Konsumentenverhalten
Online-Handel
Service quality
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Consumer behaviour
12
Beziehungsmarketing
4
Markenimage
4
Relationship marketing
4
Brand management
3
Confidence
3
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3
Markenführung
3
Vertrauen
3
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2
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2
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Country image
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Customer valuation theory
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12
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Grappi, Silvia
Liu, Matthew Tingchi
Grewal, Dhruv
9
Johnson, Lester W.
7
Kumar, V.
7
Bagozzi, Richard P.
6
Brasel, S. Adam
5
Bruwer, Johan
5
Dwivedi, Abhishek
5
Fam, Kim Shyan
5
Hoyer, Wayne D.
5
Kukar-Kinney, Monika
5
Moschis, George P.
5
Romani, Simona
5
Spears, Nancy
5
Thaichon, Park
5
Baxter, Stacey M.
4
Buchanan-Oliver, Margo
4
Casidy, Riza
4
Cheng, Julian Ming Sung
4
Chiu, Weisheng
4
Chu, Rongwei
4
Hagtvedt, Henrik
4
Hassan, Louise M.
4
Hennig-Thurau, Thorsten
4
Homburg, Christian
4
Ilicic, Jasmina
4
Ko, Eunju
4
Kulczynski, Alicia
4
Phau, Ian
4
Pornpitakpan, Chanthika
4
Ruyter, Ko de
4
Sarkar, Abhigyan
4
Seo, Yuri
4
Sierra, Jeremy J.
4
Sung, Yongjun
4
Wiedmann, Klaus-Peter
4
Zarantonello, Lia
4
Abratt, Russell
3
Ahn, Jiseon
3
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Asia Pacific journal of marketing and logistics
Journal of consumer behaviour : an international research review
Journal of the Academy of Marketing Science
The journal of brand management : an international journal
European journal of marketing : EJM
3
International journal of contemporary hospitality management
2
Journal of business research : JBR
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Psychology & marketing
2
The journal of product & brand management
2
The journal of services marketing
2
International journal of arts management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business ethics : JOBE
1
Journal of fashion marketing and management
1
Journal of world business : JWB
1
Management decision : MD
1
Management international review : MIR ; journal of international business
1
Marketing letters : a journal of research in marketing
1
Nankai business review international
1
The international review of retail, distribution and consumer research
1
Tourism management : research, policies, practice
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ECONIS (ZBW)
12
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1
Information disclosing willingness in mobile internet contexts
Gao, Bill Ming
;
Liu, Matthew Tingchi
;
Chu, Rongwei
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
1
,
pp. 108-129
Persistent link: https://www.econbiz.de/10013553038
Saved in:
2
A method of customer valuation score and implementation for marketing strategy
Huang, Li
;
Liu, Matthew Tingchi
;
Song, Xi
;
Yen, Jerome
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
2
,
pp. 344-363
Persistent link: https://www.econbiz.de/10013553057
Saved in:
3
The influence of trust and relationship commitment to vloggers on viewers' purchase intention
Chen, Yangyang
;
Liu, Matthew Tingchi
;
Liu, Yongdan
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 249-267
Persistent link: https://www.econbiz.de/10013163324
Saved in:
4
Does effects of brand origin misperception jeopardize brand equity?
Tseng, Ting-Hsiang
;
Chan, Nga Cheng
;
Liu, Matthew Tingchi
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 209-226
Persistent link: https://www.econbiz.de/10012798118
Saved in:
5
Trajectories of brand hate
Zarantonello, Lia
;
Romani, Simona
;
Grappi, Silvia
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 549-560
Persistent link: https://www.econbiz.de/10011962810
Saved in:
6
The revenge of the consumer! : how brand moral violations lead to consumer anti-brand activism
Romani, Simona
;
Grappi, Silvia
;
Zarantonello, Lia
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
8
,
pp. 658-672
Persistent link: https://www.econbiz.de/10011399855
Saved in:
7
Consumer stakeholder responses to reshoring strategies
Grappi, Silvia
;
Romani, Simona
;
Bagozzi, Richard P.
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
4
,
pp. 453-471
Persistent link: https://www.econbiz.de/10011306304
Saved in:
8
Perceived benefits, perceived risk, and trust : influences on consumers' group buying behaviour
Liu, Matthew Tingchi
;
Brock, James L.
;
Shi, Gui Cheng
; …
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
2
,
pp. 225-248
Persistent link: https://www.econbiz.de/10009752331
Saved in:
9
The effects of company offshoring strategies on consumer responses
Grappi, Silvia
;
Romani, Simona
;
Bagozzi, Richard P.
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
6
,
pp. 683-704
Persistent link: https://www.econbiz.de/10010209574
Saved in:
10
Exploring the relationship among affective loyalty, perceived benefits, attitude, and intention to use co-branded products
Liu, Matthew Tingchi
;
Chu, Rongwei
;
Wong, IpKin Anthony
; …
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
4
,
pp. 561-582
Persistent link: https://www.econbiz.de/10009659864
Saved in:
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