//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"The journal of brand management : an international journal"
~person:"Anisimova, Tatiana"
~person:"Buchanan-Oliver, Margo"
~person:"Pornpitakpan, Chanthika"
~subject:"Brand image"
~subject:"Brand"
~subject:"Konsumentenverhalten"
~subject:"Service quality"
~subject:"Virales Marketing"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Fallstudie"
~type_genre:"Marktinformation"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 15 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Brand
Konsumentenverhalten
Service quality
Virales Marketing
Consumer behaviour
11
Brand management
4
Markenführung
4
Computerspiel
3
USA
3
United States
3
Video game
3
Advertising effects
2
Beziehungsmarketing
2
Consumer satisfaction
2
Customer satisfaction
2
Kundenzufriedenheit
2
Markenartikel
2
Product quality
2
Produktqualität
2
Relationship marketing
2
Singapore
2
Singapur
2
Viral marketing
2
Werbewirkung
2
Ad claims
1
Advertising
1
Attitude-behavior link
1
Australia
1
Australien
1
Automotive
1
Bio-Lebensmittel
1
Brand architecture
1
Brand symbolism
1
Brands
1
Car brands
1
Category substitution
1
Comparative advertising
1
Conative loyalty
1
Confidence
1
Consumer attitudes
1
more ...
less ...
Online availability
All
Undetermined
3
Free
1
Type of publication
All
Article
10
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
Article
Fallstudie
Marktinformation
Aufsatz in Zeitschrift
11
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
11
Author
All
Anisimova, Tatiana
Buchanan-Oliver, Margo
Pornpitakpan, Chanthika
Johnson, Lester W.
7
Liu, Matthew Tingchi
6
Bruwer, Johan
5
Dwivedi, Abhishek
5
Fam, Kim Shyan
5
Spears, Nancy
5
Thaichon, Park
5
Baxter, Stacey M.
4
Casidy, Riza
4
Cheng, Julian Ming Sung
4
Chiu, Weisheng
4
Chu, Rongwei
4
Grappi, Silvia
4
Hassan, Louise M.
4
Ilicic, Jasmina
4
Ko, Eunju
4
Kulczynski, Alicia
4
Phau, Ian
4
Sarkar, Abhigyan
4
Seo, Yuri
4
Sierra, Jeremy J.
4
Sung, Yongjun
4
Wiedmann, Klaus-Peter
4
Zarantonello, Lia
4
Abratt, Russell
3
Ahn, Jiseon
3
Arli, Denni
3
Bajde, Domen
3
Belk, Russell W.
3
Butcher, Luke
3
Cheah, Isaac
3
Chen, Jiawen
3
Cho, Heetae
3
Dens, Nathalie
3
Fetscherin, Marc
3
Fitchett, James
3
Gabrielli, Veronica
3
more ...
less ...
Published in...
All
Asia Pacific journal of marketing and logistics
Journal of consumer behaviour : an international research review
The journal of brand management : an international journal
Australasian marketing journal
3
European journal of marketing : EJM
2
Qualitative market research : an international journal
2
International marketing review
1
Journal of business research : JBR
1
Journal of food products marketing
1
Journal of global marketing
1
Journal of marketing communications
1
more ...
less ...
Source
All
ECONIS (ZBW)
11
Showing
1
-
10
of
11
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Toward a better understanding of the attitude-behavior gap in organic food conative loyalty : a moderation and moderated mediation analysis
Anisimova, Tatiana
;
Weiss, Jan
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1474-1493
Persistent link: https://www.econbiz.de/10014286063
Saved in:
2
The effects of corporate brand symbolism on consumer satisfaction and loyalty : evidence from Australia
Anisimova, Tatiana
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
3
,
pp. 481-498
Persistent link: https://www.econbiz.de/10011583382
Saved in:
3
Advancing research on computer game consumption : a future research agenda
Seo, Yuri
;
Buchanan-Oliver, Margo
;
Fam, Kim Shyan
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
6
,
pp. 353-356
Persistent link: https://www.econbiz.de/10011508868
Saved in:
4
Special issue: Gaming
Seo, Yuri
(
ed.
);
Buchanan-Oliver, Margo
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10011508906
Saved in:
5
Effects of perceived product similarity and ad claims on brand responses in comparative advertising
Pornpitakpan, Chanthika
;
Yuan, Yizhou
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
4
,
pp. 535-558
Persistent link: https://www.econbiz.de/10011456449
Saved in:
6
Luxury branding : the industry, trends, and future conceptualisations
Seo, Yuri
;
Buchanan-Oliver, Margo
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
1
,
pp. 82-98
Persistent link: https://www.econbiz.de/10010508356
Saved in:
7
Evaluating the impact of corporate brand on consumer satisfaction
Anisimova, Tatiana
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
4
,
pp. 561-589
Persistent link: https://www.econbiz.de/10010127936
Saved in:
8
Play as co-created narrative in computer game consumption : the hero's journey in Warcraft III
Buchanan-Oliver, Margo
;
Seo, Yuri
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
6
,
pp. 423-431
Persistent link: https://www.econbiz.de/10009690934
Saved in:
9
The effect of option choice reversibility on product option choices and regrets
Pornpitakpan, Chanthika
- In:
Asia Pacific journal of marketing and logistics
22
(
2010
)
4
,
pp. 545-553
Persistent link: https://www.econbiz.de/10008738299
Saved in:
10
The effect of message appeals and unrealistic optimism on purchase intentions : the case of heart-disease prevention pills
Pornpitakpan, Chanthika
;
Green, Robert T.
- In:
Asia Pacific journal of marketing and logistics
22
(
2010
)
3
,
pp. 372-396
Persistent link: https://www.econbiz.de/10008701736
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->