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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of consumer marketing"
~subject:"Advertising"
~type_genre:"Article in journal"
~type_genre:"Government document"
~type_genre:"Konferenzbeitrag"
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Search: subject_exact:"Consumer Behaviour"
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Advertising
Consumer behaviour
502
Konsumentenverhalten
502
Brand management
102
Markenführung
102
Brand image
100
Markenimage
100
Beziehungsmarketing
81
Relationship marketing
81
Online retailing
56
Online-Handel
56
Brand
55
Markenartikel
55
Customer satisfaction
54
Kundenzufriedenheit
54
China
46
Advertising effects
43
Internet marketing
43
Online-Marketing
43
Social Web
43
Social web
43
Werbewirkung
43
Dienstleistungsqualität
37
Service quality
37
E-commerce
31
Electronic Commerce
29
Werbung
29
Designation of origin
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Emotion
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Herkunftsbezeichnung
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Personality psychology
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Persönlichkeitspsychologie
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Viral marketing
27
Virales Marketing
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Confidence
23
Einzelhandel
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Marketing management
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Marketingmanagement
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Article in journal
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Aufsatz in Zeitschrift
29
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English
29
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Abbassi, Hamid
1
Alfayez, Nourah
1
Almossawi, Mohammed M.
1
Apil, Ali Riza
1
Bakir, Aysen
1
Bandyopadhyay, Argho
1
Bellman, Steven
1
Bender, Coral
1
Blodgett, Jeffrey G.
1
Brinson, Nancy H.
1
Casidy, Riza
1
Castonguay, Jessica
1
Chang, En Chi
1
Chen, Chien-Wen
1
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1
Cheng, Calvin
1
Chinchanachokchai, Sydney
1
Chiu, Weisheng
1
Cho, Heetae
1
Choi, Beomjoon
1
Chow, Clement S. F.
1
Cohen, Justin
1
Cooper, Dylan A.
1
Dix, Steve
1
Faber, Ronald J.
1
Fogel, Joshua
1
Grace, Debra
1
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1
Hanson-Rasmussen, Nancy
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Hanzaei, Kambiz Heidarzadeh
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Hong, You Jeong
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Jamieson, Kyle
1
Jayawardena, Nirma Sadamali
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Jiang, Zihao
1
Kara, Ali
1
Kaynak, Erdener
1
Kidiyoor, Gururaj
1
Kim, Hyang Sook
1
Kim, Kyongseok
1
Kumar, Prashant
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Asia Pacific journal of marketing and logistics
Journal of consumer marketing
International journal of advertising : the review of marketing communications
109
Journal of business research : JBR
100
Journal of marketing communications
95
International journal of advertising : the quarterly review of marketing communications
70
Journal of advertising research
60
Journal of promotion management : innovations in planning and applied research
46
Journal of promotion management : JPM
41
Journal of retailing and consumer services
41
Journal of advertising
39
International journal of internet marketing and advertising : IJIMA
38
Psychology & marketing
36
Journal of advertising : official publication of the American Academy of Advertising
35
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
35
European journal of marketing : EJM
24
Journal of current issues and research in advertising : JCIRA
24
Health marketing quarterly
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of international consumer marketing
19
Marketing letters : a journal of research in marketing
19
Journal of current issues and research in advertising
17
Journal of marketing research : JMR
17
The journal of consumer marketing
17
International journal of consumer studies
16
Journal of global marketing
16
Journal of marketing
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Journal of business ethics : JOBE
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
Marketing : ZFP ; journal of research and management
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
European journal of marketing
13
Young consumers : insight and ideas for responsible marketers
13
Journal of historical research in marketing
12
Marketing intelligence & planning
12
The journal of product & brand management
12
International journal of pharmaceutical and healthcare marketing : IJPHM
11
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ECONIS (ZBW)
29
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1
Do female adolescents respond better to thin or plus-size ad characters?
Bakir, Aysen
;
Castonguay, Jessica
;
Blodgett, Jeffrey G.
- In:
Journal of consumer marketing
41
(
2024
)
1
,
pp. 23-35
Persistent link: https://www.econbiz.de/10014471178
Saved in:
2
How best to advertise low-fit brand extensions : a construal level theory perspective
Saeed, Muhammad Rashid
;
Lee, Richard
;
Lockshin, Lawrence S.
- In:
Journal of consumer marketing
41
(
2024
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10014471245
Saved in:
3
Keeping promises in cause-related marketing campaigns : development and validation of promised impact evidence scale
Shanbhag, Parthesh R.
;
Pai, Yogesh P.
;
Pattusamy, Murugan
; …
- In:
Journal of consumer marketing
41
(
2024
)
2
,
pp. 239-257
Persistent link: https://www.econbiz.de/10014519729
Saved in:
4
Consumer response to podcast advertising : the interactive role of persuasion knowledge and parasocial relationships
Brinson, Nancy H.
;
Lemon, Laura L.
;
Bender, Coral
; …
- In:
Journal of consumer marketing
40
(
2023
)
7
,
pp. 971-982
Persistent link: https://www.econbiz.de/10014471164
Saved in:
5
A cultural perspective on the effects of comprehension and slogan meaning types on attitude toward the advertisement and brand
Shahriari, Elmira
;
Abbassi, Hamid
;
Torres, Ivonne M.
; …
- In:
Journal of consumer marketing
40
(
2023
)
7
,
pp. 983-1001
Persistent link: https://www.econbiz.de/10014471167
Saved in:
6
What affects users to click social media ads and purchase intention? : the roles of advertising value, emotional appeal and credibility
Chen, Wen-Kuo
;
Ling, Chia-Ju
;
Chen, Chien-Wen
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1900-1916
Persistent link: https://www.econbiz.de/10014430186
Saved in:
7
When background music in audiovisual advertisements can boost the perceived competence of the advertised brands : an empirical study from South Korea
Hong, You Jeong
;
Choi, Beomjoon
;
Lee, Kyogu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1991-2011
Persistent link: https://www.econbiz.de/10014430197
Saved in:
8
Competence or warmth : why do consumers pay for green advertising?
Shi, Jiarong
;
Jiang, Zihao
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2834-2857
Persistent link: https://www.econbiz.de/10014430291
Saved in:
9
Effect of green advertising attitude on collectivist consumer behavior : an integrative approach
Lee, Joseph Lok-Man
;
Liu, Vanessa
;
Cheng, Calvin
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 3008-3031
Persistent link: https://www.econbiz.de/10014486567
Saved in:
10
An investigation of visual comprehension in memory for 360-degree video advertisements amongst adolescents
Jayawardena, Nirma Sadamali
;
Ross, Mitchell
;
Quach, Sara
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1789-1812
Persistent link: https://www.econbiz.de/10014315899
Saved in:
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