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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of marketing research : JMR"
~person:"Gijsbrechts, Els"
~subject:"Brand image"
~subject:"India"
~subject:"Konsumentenverhalten"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Fallstudie"
~type_genre:"Marktinformation"
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Brand image
India
Konsumentenverhalten
Service quality
Consumer behaviour
6
Einzelhandel
3
Retail trade
3
Preismanagement
2
Pricing strategy
2
Bayesian learning
1
Beziehungsmarketing
1
Brand management
1
Category Management
1
Category management
1
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1
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1
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1
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1
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1
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Retail price
1
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Gijsbrechts, Els
Dhar, Ravi
11
Dahl, Darren W.
7
Kumar, V.
7
Liu, Matthew Tingchi
6
Bruwer, Johan
5
Heerde, Harald J. van
5
LeBoeuf, Robyn A.
5
Thaichon, Park
5
Zhao, Min
5
Amir, On
4
Berger, Jonah
4
Bettman, James R.
4
Cheema, Amar
4
Chen, Yuxin
4
Cheng, Julian Ming Sung
4
Chiu, Weisheng
4
Chu, Rongwei
4
Fitzsimons, Gavan J.
4
Goldsmith, Kelly
4
Hung, Iris W.
4
Inman, J. Jeffrey
4
Jong, Martijn G. de
4
Ko, Eunju
4
Krishna, Aradhna
4
Levav, Jonathan
4
Nelson, Leif D.
4
Patrick, Vanessa M.
4
Pieters, Rik
4
Pornpitakpan, Chanthika
4
Sevilla, Julio
4
Simonson, Itamar
4
Thomas, Manoj
4
Wang, Jing
4
Wedel, Michel
4
Zauberman, Gal
4
Zhao, Yi
4
Ahn, Jiseon
3
Anisimova, Tatiana
3
Aribarg, Anocha
3
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Asia Pacific journal of marketing and logistics
Journal of marketing research : JMR
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of international marketing
1
Journal of marketing
1
Journal of retailing
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
6
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1
Fanning the flames? : how media coverage of a price war affects retailers, consumers, and investors
Heerde, Harald J. van
;
Gijsbrechts, Els
;
Pauwels, Koen
- In:
Journal of marketing research : JMR
52
(
2015
)
5
,
pp. 674-693
Persistent link: https://www.econbiz.de/10011349862
Saved in:
2
The impact of category prices on store price image formation : an empirical analysis
Lourenço, Carlos J. S.
;
Gijsbrechts, Els
;
Paap, Richard
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 200-216
Persistent link: https://www.econbiz.de/10010526562
Saved in:
3
Shopper loyalty to whom? : chain versus outlet loyalty in the context of store acquisitions
Lin, Arjen van
;
Gijsbrechts, Els
- In:
Journal of marketing research : JMR
51
(
2014
)
3
,
pp. 352-370
Persistent link: https://www.econbiz.de/10010380950
Saved in:
4
Close encounter with the hard discounter : a multiple-store shopping perspective on the impact of local hard-discounter entry
Vroegrijk, Mark
;
Gijsbrechts, Els
;
Campo, Katia
- In:
Journal of marketing research : JMR
50
(
2013
)
5
,
pp. 606-626
Persistent link: https://www.econbiz.de/10010195938
Saved in:
5
Consumption-based cross-brand learning : are private labels really private?
Szymanowski, Maciej
;
Gijsbrechts, Els
- In:
Journal of marketing research : JMR
49
(
2012
)
2
,
pp. 231-246
Persistent link: https://www.econbiz.de/10009524186
Saved in:
6
Sales drops from closing shops : assessing the impact of store outlet closures on retail chain revenue
Haans, Hans
;
Gijsbrechts, Els
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 1025-1040
Persistent link: https://www.econbiz.de/10008796594
Saved in:
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