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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management"
~isPartOf:"The service industries journal"
~subject:"Einzelhandel"
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Einzelhandel
Brand management
166
Markenführung
166
Consumer behaviour
123
Konsumentenverhalten
123
Markenimage
102
Brand image
100
Markenartikel
59
Brand
58
Beziehungsmarketing
47
Relationship marketing
47
B-to-B-Marketing
28
Business-to-business marketing
28
Markenpolitik
26
Customer satisfaction
22
Kundenzufriedenheit
22
Brand loyalty
21
Markentreue
21
Deutschland
15
Germany
15
Social Web
15
Social web
15
Dienstleistungsqualität
13
Online-Marketing
13
Service quality
13
China
12
Internet marketing
12
Luxury goods
12
Luxusgüter
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Retail trade
12
Advertising effects
10
Confidence
10
Lieferantenmanagement
10
Supplier relationship management
10
Taiwan
10
Vertrauen
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Werbewirkung
10
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Business-to-Business-Marketing
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Au-Yeung, Amelia Yuen Shan
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Mukherjee, Arpita
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Nor Asiah Omar
1
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Pascoe, Michael
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Asia Pacific journal of marketing and logistics
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
The service industries journal
Journal of retailing and consumer services
88
Journal of retailing
30
The international review of retail, distribution and consumer research
27
International journal of retail & distribution management
26
Journal of business research : JBR
25
The journal of brand management : an international journal
15
SpringerLink / Bücher
14
European journal of operational research : EJOR
13
Springer Proceedings in Business and Economics
11
The journal of product & brand management
11
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
10
International journal of retail and distribution management
8
Transportation research / E : an international journal
8
Australasian marketing journal
6
European journal of marketing : EJM
6
International journal of production economics
6
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
International marketing review
5
Journal of food products marketing
5
European review of agricultural economics : ERAE
4
Handel und Internationales Marketing / Retailing and International Marketing
4
International journal of electronic marketing and retailing : IJEMR
4
Journal of agricultural & food industrial organization
4
Journal of fashion marketing and management
4
Journal of marketing management : MM
4
Journal of marketing theory and practice
4
Journal of the Academy of Marketing Science
4
Marketing : ZFP ; journal of research and management
4
Review of industrial organization : RIO
4
Springer eBook Collection
4
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
3
Applied economics letters
3
Brick & mortar shopping in the 21st century
3
Business history
3
Cogent business & management
3
European retail research
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Fashion branding and communication : core strategies of European luxury brands
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ECONIS (ZBW)
12
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12
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date (oldest first)
1
Perceived retailer innovativeness and brand equity : mediation of consumer engagement
Nor Asiah Omar
;
Kassim, Ahmad Sabri
;
Syed Shah Alam
; …
- In:
The service industries journal
41
(
2021
)
5/6
,
pp. 355-381
Persistent link: https://www.econbiz.de/10012498578
Saved in:
2
Using best-worse scaling to reveal perceived relative importance of website attributes
Pascoe, Michael
;
Wright, Owen
;
Winzar, Hume
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
2
,
pp. 393-408
Persistent link: https://www.econbiz.de/10011636616
Saved in:
3
Case analysis of the do-it-yourself industry
Hatton-Jones, Siobhan
;
Teah, Min
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
5
,
pp. 826-838
Persistent link: https://www.econbiz.de/10011478855
Saved in:
4
Influences of the spokes-character on brand equity antecedents
Chang, En Chi
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
3
,
pp. 494-515
Persistent link: https://www.econbiz.de/10010384978
Saved in:
5
Management der Preisoptik zur Markenprofilierung des Einzelhandels : eine komparative Wirkungsanalyse von Preisnachlässen und Zugaben bei langlebigen Konsumgütern
Launspach, Julia
-
2014
Persistent link: https://www.econbiz.de/10013430917
Saved in:
6
Firm growth in the Swedish retail and wholesale industries
Daunfeldt, Sven-Olov
;
Lang, Åsa
;
Macuchova, Zuzana
; …
- In:
The service industries journal
33
(
2013
)
12
,
pp. 1193-1205
Persistent link: https://www.econbiz.de/10010126446
Saved in:
7
Effects of product quality certification on quality perceptions of stores' own brands
Ku, Hsuan-hsuan
;
Wang, Po-jen
;
Kuo, Chien-chih
- In:
The service industries journal
32
(
2012
)
5
,
pp. 807-820
Persistent link: https://www.econbiz.de/10009535895
Saved in:
8
Are Indian consumers brand conscious? : insights for global retailers
Mukherjee, Arpita
;
Satija, Divya
;
Goyal, Tanu M.
; …
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
3
,
pp. 482-499
Persistent link: https://www.econbiz.de/10009577066
Saved in:
9
Intra-category competition, entry probability, and private label share : evidence from organic food retailing in Australia
Tan, Lay Peng
;
Cadeaux, Jack
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
3
,
pp. 414-432
Persistent link: https://www.econbiz.de/10009577076
Saved in:
10
Impact of retailer personality on consumer-based retailer equity : an empirical study of retail brands
Das, Gopal
;
Datta, Biplab
;
Guin, Kalyan Kumar
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
4
,
pp. 619-639
Persistent link: https://www.econbiz.de/10009659851
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