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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management"
~isPartOf:"Transportation research / E : an international journal"
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Brand management
138
Markenführung
138
Consumer behaviour
103
Konsumentenverhalten
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Markenimage
80
Brand image
78
Markenartikel
60
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59
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Asia Pacific journal of marketing and logistics
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
Transportation research / E : an international journal
Journal of business research : JBR
724
Industrial marketing management : the international journal for industrial and high-tech firms
652
The journal of brand management : an international journal
584
SpringerLink / Bücher
402
The journal of product & brand management
392
Journal of retailing and consumer services
322
The journal of business & industrial marketing
254
European journal of marketing : EJM
147
Psychology & marketing
141
Journal of business-to-business marketing
132
Journal of marketing
125
Journal of marketing management : MM
124
Marketing intelligence & planning
119
Journal of strategic marketing
117
Springer eBook Collection
117
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
116
International journal of hospitality management
110
Journal of marketing communications
107
Journal of the Academy of Marketing Science
103
Research
103
The IUP journal of brand management : IJBRM
98
Innovatives Markenmanagement
94
Marketing letters : a journal of research in marketing
86
Journal of promotion management : innovations in planning and applied research
72
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
71
Journal of promotion management : JPM
70
Springer eBook Collection / Business and Economics
69
Journal of advertising research
68
Journal of fashion marketing and management
68
Journal of marketing research : JMR
68
International journal of advertising : the review of marketing communications
67
International journal of internet marketing and advertising : IJIMA
67
Journal of international consumer marketing
66
Cogent business & management
65
Business horizons
64
Gabler Edition Wissenschaft
64
International marketing review
63
Journal of global marketing
62
Qualitative market research : an international journal
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ECONIS (ZBW)
173
USB Cologne (EcoSocSci)
7
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1
Linking social media marketing efforts with customer brand engagement in driving brand loyalty
Aljuhmani, Hasan Yousef
;
Elrehail, Hamzah
;
Bayram, Pelin
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1719-1738
Persistent link: https://www.econbiz.de/10014315799
Saved in:
2
Use of real-life imagery and words in luxury brand trademarks : a study of the trademark lawsuits involving the Polo/Lauren Company
Cheng, Kwang-Hwee
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014285864
Saved in:
3
The effect of Generation Z's perceptions of brand activism on brand loyalty : evidence from Vietnam
Dinh Toan Nguyen
;
Dang Ha Anh Le
;
Linh Giang Truong
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1494-1512
Persistent link: https://www.econbiz.de/10014286065
Saved in:
4
Channel power shift and store brand introduction
Ru, Jun
;
Sethi, Suresh P.
;
Shi, Ruixia
;
Zhang, Jun
- In:
Transportation research / E : an international journal
179
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014487477
Saved in:
5
C2M strategies on an e-commerce platform under brand competition
Lyu, Gaoyan
;
Hu, Huaqing
;
Zhuang, Guomian
;
Xi, Chenyang
- In:
Transportation research / E : an international journal
177
(
2023
),
pp. 1-24
Persistent link: https://www.econbiz.de/10014419309
Saved in:
6
Effect of brand experiences on brand loyalty mediated by brand love : the moderated mediation role of brand trust
Bae, Byung Ryul
;
Kim, Sung-Eun
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2412-2430
Persistent link: https://www.econbiz.de/10014430249
Saved in:
7
Manufacturer technology investment : a bane or boon to the store brand encroachment
Yu, Dongdong
;
Luo, Chunlin
;
Wang, Biao
;
Tian, Xin
; …
- In:
Transportation research / E : an international journal
176
(
2023
),
pp. 1-24
Persistent link: https://www.econbiz.de/10014382042
Saved in:
8
Understanding the antecedents and outcomes of brand community-swinging in a poly-social-media context : a perspective of channel complementarity theory
Liao, Junyun
;
Chen, Jiawen
;
Dong, Xuebing
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 506-523
Persistent link: https://www.econbiz.de/10013163348
Saved in:
9
How does store branded lookalike packaging affect competition in a dyadic supply chain : a consumer confusion perspective
Zha, Yong
;
Guo, Xiaowei
;
Chen, Huaping
;
Ling, Liuyi
- In:
Transportation research / E : an international journal
165
(
2022
),
pp. 1-30
Persistent link: https://www.econbiz.de/10013383666
Saved in:
10
Store brand introduction, retail competition and manufacturers' coping strategies
Hsiao, Lu
;
Xiong, Hui
- In:
Transportation research / E : an international journal
165
(
2022
),
pp. 1-25
Persistent link: https://www.econbiz.de/10013383681
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