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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management"
~subject:"Designation of origin"
~subject:"Einzelhandel"
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Designation of origin
Einzelhandel
Brand management
123
Markenführung
123
Consumer behaviour
98
Konsumentenverhalten
98
Markenimage
81
Brand image
79
Markenartikel
51
Brand
50
Beziehungsmarketing
33
Relationship marketing
33
Markenpolitik
26
B-to-B-Marketing
18
Business-to-business marketing
18
Brand loyalty
15
Markentreue
15
Deutschland
14
Germany
14
Customer satisfaction
13
Kundenzufriedenheit
13
Social Web
13
Social web
13
China
12
Online-Marketing
11
Internet marketing
10
Advertising effects
9
Confidence
9
Vertrauen
9
Werbewirkung
9
Brand attitude
8
Business-to-Business-Marketing
8
Herkunftsbezeichnung
8
Luxury goods
8
Luxusgüter
8
Marketing management
8
Marketingmanagement
8
Retail trade
8
Advertising
7
Brand trust
7
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Abdolvand, Mohammad Ali
1
Andrianombonana, Haja Tiana Rakotondrainibe
1
Au-Yeung, Amelia Yuen Shan
1
Basfirinci, Cigdem
1
Baumann, Chris
1
Cadeaux, Jack
1
Chan, Nga Cheng
1
Chang, En Chi
1
Das, Gopal
1
Datta, Biplab
1
Esmaeilpour, Fariba
1
Goyal, Tanu M.
1
Guin, Kalyan Kumar
1
Hamin, Hamin
1
Han, C. M.
1
Hatton-Jones, Siobhan
1
Huang, Jing
1
Jallouli, Rim Chaabouni
1
Koubaa, Yamen
1
Launspach, Julia
1
Lin, Chieh-Yu
1
Liu, Matthew Tingchi
1
Lu, Jessica
1
Mantrala, Murali K.
1
Mukherjee, Arpita
1
Pascoe, Michael
1
Satija, Divya
1
Tabbane, Rym Srarfi
1
Tan, Lay Peng
1
Teah, Min
1
Tjiptono, Fandy
1
Tseng, Ting-Hsiang
1
Tung, Rosalie Lam
1
Winzar, Hume
1
Wright, Owen
1
Yu, Xueer
1
Zhou, Guang
1
Zou, Shaoming
1
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Asia Pacific journal of marketing and logistics
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
Journal of retailing and consumer services
93
Journal of business research : JBR
40
Journal of retailing
30
International journal of retail & distribution management
27
The international review of retail, distribution and consumer research
27
The journal of product & brand management
25
The journal of brand management : an international journal
24
International marketing review
20
SpringerLink / Bücher
15
Journal of international consumer marketing
14
European journal of operational research : EJOR
13
Journal of global marketing
12
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
11
Journal of international marketing
11
Springer Proceedings in Business and Economics
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Marketing intelligence & planning
10
Australasian marketing journal
9
European journal of marketing : EJM
9
International journal of retail and distribution management
9
Journal of fashion marketing and management
8
Transportation research / E : an international journal
8
Industrial marketing management : the international journal for industrial and high-tech firms
7
Journal of the Academy of Marketing Science
7
The journal of consumer marketing
7
Business history
6
International journal of production economics
6
Journal of euromarketing
6
Journal of food products marketing
6
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
5
Corporate reputation review : an international journal
5
Innovatives Markenmanagement
5
International journal of business and globalisation : IJBG
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
European review of agricultural economics : ERAE
4
Handel und Internationales Marketing / Retailing and International Marketing
4
International journal of electronic marketing and retailing : IJEMR
4
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ECONIS (ZBW)
16
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16
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1
Does effects of brand origin misperception jeopardize brand equity?
Tseng, Ting-Hsiang
;
Chan, Nga Cheng
;
Liu, Matthew Tingchi
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 209-226
Persistent link: https://www.econbiz.de/10012798118
Saved in:
2
Buy domestic or foreign brands? : the moderating roles of decision focus and product quality
Yu, Xueer
;
Zhou, Guang
;
Huang, Jing
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
4
,
pp. 843-861
Persistent link: https://www.econbiz.de/10013163384
Saved in:
3
The impact of country-of-origin image on brand loyalty : evidence from Iran
Esmaeilpour, Fariba
;
Abdolvand, Mohammad Ali
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
4
,
pp. 709-723
Persistent link: https://www.econbiz.de/10011622765
Saved in:
4
Using best-worse scaling to reveal perceived relative importance of website attributes
Pascoe, Michael
;
Wright, Owen
;
Winzar, Hume
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
2
,
pp. 393-408
Persistent link: https://www.econbiz.de/10011636616
Saved in:
5
Global identity strategy and its efficacy for Asian brands : is Toyota global or Japanese to consumers?
Han, C. M.
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
5
,
pp. 862-877
Persistent link: https://www.econbiz.de/10011616845
Saved in:
6
Examining brand origin recognition accuracy in Indonesia
Tjiptono, Fandy
;
Andrianombonana, Haja Tiana Rakotondrainibe
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
5
,
pp. 878-897
Persistent link: https://www.econbiz.de/10011616850
Saved in:
7
Case analysis of the do-it-yourself industry
Hatton-Jones, Siobhan
;
Teah, Min
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
5
,
pp. 826-838
Persistent link: https://www.econbiz.de/10011478855
Saved in:
8
On the use of structural equation modelling in marketing image research
Koubaa, Yamen
;
Tabbane, Rym Srarfi
;
Jallouli, Rim Chaabouni
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
2
,
pp. 315-338
Persistent link: https://www.econbiz.de/10010349401
Saved in:
9
Attenuating double jeopardy of negative country of origin effects and latecomer brand ; an application study of ethnocentrism in emerging markets
Hamin, Hamin
;
Baumann, Chris
;
Tung, Rosalie Lam
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
1
,
pp. 54-77
Persistent link: https://www.econbiz.de/10010247522
Saved in:
10
Influences of the spokes-character on brand equity antecedents
Chang, En Chi
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
3
,
pp. 494-515
Persistent link: https://www.econbiz.de/10010384978
Saved in:
1
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